# 77 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2

Ignite: Healthcare Marketing Podcast

In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices in behavioral health marketing.

The behavioral health industry is expansive and encompasses a wide range of services. From inpatient treatment to ABA therapy, Lauren and Rich discuss how marketing strategies and priorities shift across the service spectrum. So tune into the final episode of this two-part series, to learn how to engage with patients and drive more leads throughout the mental health marketing funnel.