#84 - Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint

Ignite: Healthcare Marketing Podcast

In this episode of the Ignite Podcast, Ray Mina, Head of Marketing at Fresh Paint and Cardinal’s SVP of Strategy and Analytics, Rich Briddock, delve into the complexities of adhering to HIPAA compliance in the age of digital marketing. The two discuss the role and potential pitfalls of customer data platforms, the shift to server-side data handling, and Fresh Paint's solution to these challenges. The conversation also expands to discuss how industry giants like Facebook and Google balance performance with privacy and the integration of Fresh Paint into healthcare tracking infrastructure. Providing tentative solutions for businesses to continue their marketing efforts without compromising privacy, this episode is essential for marketing teams in the healthcare industry aiming to keep up with digital trends while adhering to HIPAA regulations.

Related Resources

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

How the FTC’s Recent Rulings Affect Healthcare Marketing

Why It’s So Hard To Get High-Quality Leads in a HIPAA World

ROI Tracking Demystified: How to Measure Performance in a HIPAA World

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