Monday Morning Drive: Why Project Managers Hurt Your Profit
Manage episode 495711203 series 3601368
The term "project manager" became common in live events in the '90s. Companies offered project management for free as a "value add", which customers then expected at no extra cost.
Providing services you don't charge for sets a problematic precedent - once something is given away free, it's hard to put a price on it later.
Free "value adds" can create challenges for event companies down the line.
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