The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball

Live with The Pricing Lady, the Podcast

Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability.
In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value.
Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pricing models and strategies for better results. This conversation is packed with practical advice on setting prices that resonate with your customers and drive your business forward.
Tune in to uncover actionable insights that could help you make better pricing decisions today.
About this Episode’s Guest

Meet today’s guest, Lorraine Ball, a passionate marketing strategist and founder of MTFW, LLC. After years in Corporate America, Lorraine said goodbye to bureaucracy, glass ceilings, and (as she likes to say) bad coffee, to pursue her true calling—helping small business owners succeed. Today, she’s a successful entrepreneur, author, and professional speaker who shares her vast marketing knowledge with business owners across the country.
Join us in this episode as we dive into Lorraine’s journey from corporate life to entrepreneurship and explore her unique, practical approach to marketing.
Recommended book:
Made to Stick by Chip and Dan Heath
How to Reach Lorraine:
LinkedIn: https://morethanafewwords.com/
Website: https://www.linkedin.com/in/lorraineball/
What to Listen out for:

• 02:39 Lorraine's Background and Superpowers
• 07:38 The Importance of Pricing Strategy
• 14:20 Challenges in Pricing and Overcoming Them
• 20:39 Understanding Your Market and Customer
• 24:56 Final Thoughts and Takeaways

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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.