From professional poker, to a podcast empire: the realities of starting a business in the internet age

Making Cents

Steve Holloway and Seamus Marten from Between Two Beers share what it takes to make a business work in the internet age.

In some ways, it’s never been easier to start a business. But it’s one thing to start a business, and another to keep it running and making money.

Many entrepreneurs start out in an area that they’re passionate about, but soon realise they have to wear a lot of other hats too that they’re not so passionate about, in order to get the business off the ground.

People might see your business selling one thing, but what they don’t see is the strategy behind the scenes, the marketing, the accounts, the taxes, ugh the taxes.

So what does it take to be in business now, and does making use of the online world make it easier, or harder?

Well, there’s a couple of New Zealanders smashing this right now, so I figured it was time to pick their brains.

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