How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

Marketing School - Digital Marketing and Online Marketing Tips

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction and Background
• (10:09) Embracing Optionality in Business Strategies
• (31:18) Operating Like a Public Company
• (45:16) Continuous Customer Development
• (55:02) Creating a Company Culture for Personal Growth
• (01:03:34) Hiring and Accountability in Management
• (01:14:50) Finding a Niche in the AI Landscape

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