Unleash the power of PR for your small business with Candice Meisels

Metigy Podcast - Marketing for SMEs

After working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded CANDICE PR. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New Zealand

With her deep experience with PR and for journalism, Candice has a plethora of knowledge that can help your business increase its brand awareness and obtain media coverage

What you will learn in this episode:

• The power of your story and your 'why'
• How your expertise can get you media opportunities
• The beginning steps of applying PR to your growth strategy
• How to pitch you or your business effectively to agencies
• Where public relations fit in the marketing mix
• The power of public relations

Notable quotes:

• "Your story and your why is your most powerful asset when it comes to your brand, your marketing and your PR"
• "Sit down and write down your story in your voice and in first person. Around 600-800 words and pitch that story to media outlets because your story is what makes you different"
• "You really need to think about what media your target audience consumes. Then target those outlets"
• "Go on Google. Most of the journalists are there. You can go straight for the editor… I always say reach for the top. Go for the highest and they can always forward you onto another contact."

Resources mentioned:

• Sourcebottle

Book recommendations:

• The power of PR: PR for Small businesses by Candice Meisels
• Chip and Dan Heath's
  • The power of moments
  • Made to stick
  • Decisive

What business would you build on Mars?

I would bring earth water to Mars. Water would be a problem there! It’s scarce to find and it’s riddled with dust and salt. I would bottle earth water and promote to martians. I’d have to find out what language they speak and get a press release written and translated. I’ll find out what news outlets there are on Mars as well as lots of sampling opportunities if they’ve got stores - in-store promotions.

Reach Candice here:

• on Linkedin