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102: "No One Wanted to Work with Me" - Athletic Brewing's Bill Shufelt
Manage episode 494822157 series 3499801
תוכן מסופק על ידי Denise Hamilton-Mace. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Denise Hamilton-Mace או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Bill Shufelt, co-founder of Athletic Brewing, joins me to share the remarkable journey behind America's leading non-alcoholic beer brand.
From his personal decision to stop drinking 13 years ago to building a business that's now outselling major breweries, Bill's story is one of identifying a genuine market gap and relentlessly pursuing quality.
We explore Athletic's brewing philosophy, their expansion into the UK market (including that exciting Arsenal partnership), and why Bill believes non-alcoholic drinks could eventually claim 50% of the adult beverage market.
With insights on everything from draft beer challenges to their impressive charitable giving programme, this conversation reveals why Athletic Brewing has become such a force in reshaping how we think about beer.
5:58 No one wanted to work with me
10:16 When did we change the way we drink
15:31 The Athletic Brewing range UK/USA
23:26 Cocktail beers
26:05 Draught beer challenges
31:03 Big brands & big sport
33:17 Arsenal partnership
37:43 Two for the trails
44:08 The BBQ-Q
45:50 Bill's industry predictions
TRY ATHLETIC BREWING // @ATHLETICBREWING
WE ALSO TALK ABOUT:
The Pathfinder*
Ritual Zero Proof
BEST EPISODE TO CHECK OUT NEXT
#28 - 1,500 AF Beers & Counting, with Martin Dixon
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*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.
פרקים
1. Bill Shufelt's Athletic Brewing story (00:00:00)
2. No one wanted to work with me (00:06:35)
3. No playbook (00:08:12)
4. When did we change the way we drink (00:10:53)
5. The Athletic Brewing range UK/USA (00:14:51)
6. Cocktail beers (00:22:46)
7. Draught beer challenges (00:25:25)
8. Big brands & big sport (00:30:23)
9. Arsenal partnership (00:32:37)
10. Two for the trails (00:37:03)
11. Where to find Athletic Brewing (00:42:07)
12. The BBQ-Q (00:43:28)
13. Bill's industry predictions (00:45:10)
115 פרקים
שתפו
