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#99. Between Teetotal and Tipsy: The Lost Art of Small Beer
Manage episode 490807106 series 3499801
תוכן מסופק על ידי Denise Hamilton-Mace. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Denise Hamilton-Mace או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
James Grundy, co-founder of Small Beer, joins me to share the fascinating story behind reviving a brewing tradition that vanished over a century ago.
After several years building a gin brand, James & partner, former Fuller's brewer Felix James, set out to revive "small beer", historically consumed for nutrition and hydration, with an upper limit of 2.8% ABV.
Their mission: to create the perfect middle ground between teetotalism and the spectacular hangovers from increasingly strong craft beers, has now grown into a B Corp-certified brewery that has revolutionised water usage and is now launching across 450 M&S stores.
0:00 A brief history of Small Beers
5:40 Bringing back a lost art
9:02 Finding a market
11:14 70% lager
17:53 The Small Beer range
22:50 Brewing up to mid-strength
25:32 Dry Floor policy
28:05 Long lagering & other challenges
29:38 Collaborative brewing & B Corp status
31:40 Launching into 450 M&S stores
34:20 Retail support
35:33 The mid-strength movement
42:06 Finding Small Beer
43:20 The BBQ-Q
TRY SMALL BEER* // @ORIGINALSMALLBEER
WE ALSO TALK ABOUT: Maison Sassy Cider*
BEST EPISODE TO CHECK OUT NEXT
#74 - 50% of drinkers prefer going for two: How ‘coasting’ is changing the way we moderate
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*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.
פרקים
1. A brief history of Small Beers (00:00:00)
2. Bringing back a lost art (00:06:17)
3. Finding a market (00:09:39)
4. 70% lager (00:11:51)
5. The Small Beer range (00:17:20)
6. Brewing up to mid-strength (00:22:17)
7. Dry Floor policy (00:24:59)
8. Long lagering & other challenges (00:27:32)
9. Collaborative brewing & B Corp status (00:29:05)
10. Launching into 450 M&S stores (00:31:07)
11. Retail support (00:33:47)
12. The mid-strength movement (00:35:00)
13. Finding Small Beer (00:41:33)
14. The BBQ-Q (00:42:47)
115 פרקים
שתפו
