Retention Is Broken and Here’s the Real Reason People Are Leaving

People Magic: How to Build a $1M Community

Get the People Magic Profit Course

Stuck at 200 members and can’t figure out why? In this episode of People Magic, Mighty Networks CEO Gina Bianchini reveals why churn happens—and the surprising fix. You’ll learn how to use transitions to drive long-term retention, re-engage “stuck” members, and build offers that naturally evolve as your community grows. Whether you're managing a thriving membership or just hitting your first plateau, this is your retention masterclass.

TIMESTAMPS
(00:00) Introduction
(00:15) Why retention is really about transitions
(01:00) Diagnosing the churn problem
(02:10) Mapping your members’ value journey
(03:15) Creating next-level offers
(05:00) How transitions boost both retention and growth
(06:30) What to offer members who feel stuck
(07:30) Refresh programs that re-engage members
(08:15) Why more content isn’t the answer
(08:45) The “elder game” and peer-led growth

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