41. Building Brands with Eric Hinman: Networking, Community, and Long-Term Partnerships

Real Influence w/ Joey Vaillancourt

How can influencers create successful partnerships with brands and deliver tangible returns?

In this episode, we sit down with Eric Hinman, a content creator, ambassador, and consultant who specializes in helping wellness brands achieve exponential growth through effective influencer marketing strategies. With his expertise, Eric's clients have generated over $100 million in sales.

Eric emphasizes the importance of selecting ambassadors with genuine influence rather than mere fame, structuring collaborative long-term deals, and harnessing the transformative power of building communities and connecting people. He explains how brands should focus on finding creators with a strong product-market fit, who not only create engaging content but also cultivate communities, generate brand awareness, and introduce the brand to investors and other key industry players.

In addition to his professional insights, Eric shares his personal routine for maintaining productivity, the significance of crafting a memorable personal brand, and his aspiration to expand his impactful wellness retreats.

Don't miss out on Eric's valuable insights if you want to learn how to effectively leverage influencer marketing to grow your brand, foster long-lasting relationships with creators, and achieve a strong return on your investment.

In this episode, we cover:

[00:11:43] Eric Hinman's journey to becoming an influencer marketer

[00:15:33] The evolution of influencer marketing and what's changed since 2013

[00:18:40] The importance of building long-term relationships with creators

[00:21:42] What to look for when searching for the right brands to work with as an influencer

[00:25:15] Creative freedom in brand partnerships

[00:28:57] Productivity hacks and daily routines for success

[00:33:31] Embracing compound consistency for success [00:34:59] Navigating work-life balance and how to avoid burnout

[00:39:00] Measuring the success of influencer partnerships beyond direct sales

[00:49:05] 10 Quick Fire Questions: Getting to know Eric on a personal level

Connect with Eric Hinman

https://www.instagram.com/erichinman

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox