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52. The Future of Influencer Marketing: My Top Picks for Profitable Strategies, Platforms, and Deal Structures
Manage episode 429040593 series 3562065
תוכן מסופק על ידי Joey Vaillancourt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Joey Vaillancourt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI?
In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.
Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.
In this episode, we cover:
01:05 Three main influencer categories: pricing and risk assessment
06:50 Pros and cons of YouTube influencers
07:45 Pros and cons of social media influencers
08:52 Pros and cons of podcast advertising
09:48 The "Diversify, Multiply, and Amplify" strategy
11:50 Why YouTube is the wave of the future
13:12 How to identify and invest in micro-creators before they blow up
14:02 Using tools like Socialblade.com for influencer research
15:58 Negotiating rates based on influencer growth and performance
Connect with Me!
https://www.instagram.com/joeyvaillancourt/
https://www.facebook.com/joey.vaillancourt.9/
https://www.linkedin.com/in/joey-vaillancourt/
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