#202: Humanness and Value Alignment in the age of AI | Lisa Catto

Red Beard Radio with Brian Keith

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תוכן מסופק על ידי Brian Keith and Brian 'Red Beard' Keith. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brian Keith and Brian 'Red Beard' Keith או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Carol Costello Presents: The God Hook

1
1 | The False Prophet 34:56

לפני 7 ימים34:56

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לייק

אהבתי

34:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

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Lisa cut her teeth as an entrepreneur when she was 19 when she purchased London’s only roller rink and on Friday and Saturday nights held raves for sometimes up to 10,000 people.

By the mid 90’s she had a company that was the first to ever place an advertiser in a computer game and was working with FMCG and Bluechip brands such as adidas, Kellog’s, McVitie’s Quaker, Ferrero Roche, Sony - working with their marketing boards on their brand placement as well as developing promotional on pack and in pack software for them and then making Xbox and PlayStation games for large US publishers.

By her mid 30’s she was semi retired and raising her young family in her villa in the South of France.

In the last few years she grew a domestic gas & plumbing business from under £20k a month to over £80k a month alongside her primary gig - The Business Catalyst..

Now known affectionately as The Queen of Automation, and awarded the title of Top International Service partner by Keap (formerly known as Infusionsoft) - the best in class CRM and automated sales and marketing software - Lisa’s focus is now on unleashing business owners.

Taking her over 3 decades of business and marketing experience - she designs the Ideal Customer Journey and implements the systems, automations and procedures to unlock the potential in businesses of all shapes and sizes by

• Saving them time

• Growing their sales

• And getting them organised.

https://thebusinesscatalyst.co.uk/

https://www.instagram.com/the_queen_of_automation/

https://www.linkedin.com/in/lcatto/

https://www.linkedin.com/company/the-business-catalyst-london/

https://www.facebook.com/girlygeek/

https://www.facebook.com/TheBusinessCatalystUK

2:17 "What are you doing with all these ways we can show up in the world?" -Brian Keith

3:44 "Automation clears the space to build human relationships."-Lisa Catto

5:54 "This is just the next step in evolution." -Lisa Catto

7:42 "How do you discern what to focus on?" -Brian Keith

11:47 "Why don't you work out the optimal path?" -Brian Keith

16:14 "It's not about credibility, it's about being congruent." -Lisa Catto

18:07 Values Alignment

19:13 "The ones that are not aligned with you are the ones that take up the most time." -Lisa Catto

214 פרקים

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith

Red Beard Radio with Brian Keith

#202: Humanness and Value Alignment in the age of AI | Lisa Catto

Red Beard Radio with Brian Keith

published לפני שנתיים

שתפו

MP3•בית הפרקים

סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on March 29, 2025 10:07 (1M ago). Last successful fetch was on January 04, 2025 01:58 (4M ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

Lisa cut her teeth as an entrepreneur when she was 19 when she purchased London’s only roller rink and on Friday and Saturday nights held raves for sometimes up to 10,000 people.

By her mid 30’s she was semi retired and raising her young family in her villa in the South of France.

In the last few years she grew a domestic gas & plumbing business from under £20k a month to over £80k a month alongside her primary gig - The Business Catalyst..

• Saving them time

• Growing their sales

• And getting them organised.

https://thebusinesscatalyst.co.uk/

https://www.instagram.com/the_queen_of_automation/

https://www.linkedin.com/in/lcatto/

https://www.linkedin.com/company/the-business-catalyst-london/

https://www.facebook.com/girlygeek/

https://www.facebook.com/TheBusinessCatalystUK

2:17 "What are you doing with all these ways we can show up in the world?" -Brian Keith

3:44 "Automation clears the space to build human relationships."-Lisa Catto

5:54 "This is just the next step in evolution." -Lisa Catto

7:42 "How do you discern what to focus on?" -Brian Keith

11:47 "Why don't you work out the optimal path?" -Brian Keith

16:14 "It's not about credibility, it's about being congruent." -Lisa Catto

18:07 Values Alignment

19:13 "The ones that are not aligned with you are the ones that take up the most time." -Lisa Catto

214 פרקים

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith

כל הפרקים

Red Beard Radio with Brian Keith

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#211: IfixHearts and Hypefury - an X (Twitter) Case Study | Samy Dindane 14:47

לפני 1 year14:47

14:47

Samy created Hypefury, an all-remote, boostrapped startup to help creators grow and monetize their social media presence Follow Samy on X (Twitter): @SamyDindane @hypefury https://hypefury.com/?via=redbeard 4:30 "I am really impressed." -Samy Dindane 6:00 The Right Way to Do It 7:07 Auto Plug Soft Launch Online Class 10:31 Automate the Gathering of Questions 11:39 Auto DMs…

Red Beard Radio with Brian Keith

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#210: The Two Ancestral Fears You Need to Understand | Jean Oursler 15:48

לפני 1 year15:48

15:48

With a Ph.D. in Business Psychology, Dr. Jean is a top-rated speaker, a world-class business performance coach, the creator of Caveman Brain® and an EOS Implementer®. Dr. Jean’s clients call her The Results Queen® because she is about getting unprecedented results that creates and maintains unprecedented levels of performance. Dr. Jean uses her mission, “To Leave You Better, Than I Found You”, to help everyone understand what your Caveman Brain is so you can prevent it from holding you back and use it to propel you forward to better results in business and in life. Fun Fact: Dr. Jean has visited 5 continents and is planning on visiting the other two in 2023. Website: https://cavemanbrain.com/ LinkedIn: https://www.linkedin.com/company/braintree-group-inc/ Facebook: https://www.facebook.com/cavemanbrain 1:01 Ancestral Fears 2:09 "Caveman brain is aways going to be with us." -Jean Oursler 3:09 Do We Make up Threats? 4:45 "Lets talk about the way of being liked." -Jean Oursler 7:14 "Most people have not taken the time or energy to really like themselves." -Jean Oursler 8:39 "What you could do to put yourself first is take the day off." -Jean Oursler 9:46 Vacation Time: No Phone or Computer 10:49 "You start a business for freedom." -Jean Oursler…

Red Beard Radio with Brian Keith

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#209: How to Find a Credible AI Expert | Jeff Hunter 21:29

לפני 2 years21:29

21:29

Jeff J Hunter is a successful entrepreneur and former Fortune 500 IT Project Manager with a passion for helping businesses achieve success leveraging AI and building remote teams. As the founder of VA Staffer, he has built a company with over 150+ virtual assistants, specializing in executive assistants and remote teams. Jeff's a master at leveraging AI and human capital to build things fast (and smart). He's a contributor to top business publications such as Entrepreneur and Forbes, and he has been featured on major news networks including ABC and CBS. Website: www.jeffjhunter.com Twitter: @jhunter101 Facebook: www.facebook.com/JeffJHunter Instagram: https://www.instagram.com/jeffjhunter/ Find out more about what Jeff offers: www.savagemarketer.com 0:56 "How can anyone know you are anymore credible then anyone else?" -Brian Keith 1:59 "AI is just another tool." -Jeff Hunter 3:11 The AI Persona Method 4:46 "If I have one of these AI personas setup, what kind of stuff will I be able to hand it?" -Brian Keith 6:12 "I was immediately afraid that AI was going to replace my human team." -Jeff Hunter 7:28 "But to your question, what can you actually use the AI personas to do?" -Jeff Hunter 8:57 "Here is what the event planer AI persona did today..." -Jeff Hunter 10:49 Where Is the Money in This? 13:41 "What is the personality of this AI persona?" -Brian Keith 18:50 The Digital Rights Problem…

Red Beard Radio with Brian Keith

1
#208: Knowing When to Rest for Better Performance | Carla Fowler 20:51

לפני 2 years20:51

20:51

Carla Fowler, MD PhD founded THAXA out of a passion for performance science, where the fields of strategy, productivity, and psychology intersect. Since its inception in 2013, THAXA’s scientific approach to individualized coaching has attracted a devoted client base of dozens of executives at firms ranging from Fortune 500 technology companies to venture-backed startups to innovative nonprofits. Carla’s coaching methods draw upon the multidisciplinary field of performance science to generate the best ideas surrounding strategy, execution, and mindset to assist leaders in their endeavors. Over the past 10 years, she has distilled the key principles of performance into understandable concepts and a method that helps leaders incorporate these ideas into their day-to-day performance, helping them go faster and improving their results. Outside of her coaching, Carla truly enjoys sharing her key performance principles with audiences while engaging in thought-provoking conversations surrounding her passion for performance science. Carla graduated from Brown University magna cum laude, earned her MD and PhD at the University of Washington, and completed her internship in general surgery at Stanford University. Website: https://www.thaxa.com/ Twitter: https://twitter.com/DrCarlaFowler Linkedin: https://www.linkedin.com/in/carla-fowler/ 3:10 "What should I do, how can I know?" -Brian Keith 4:29 "How balanced in the things that matter to you have you been?" -Carla Fowler 5:30 "What are the things that really matter to you?" -Carla Fowler 7:18 What You Need vs. What You Do 8:22 How We Live Real Lives 9:28 Have Some Good Now 11:43 Front Loading Your Week 16:23 Pen and Paper - No Distraction 17:54 The Dark Side of the Open Loop…

Red Beard Radio with Brian Keith

1
#207: Transformational Breathwork to Grow Your Business | Alessandra Caprice 19:01

לפני 2 years19:01

19:01

Alessandra Caprice is an Energetic Business Mastery Coach who has founded a unique combination of business strategy and breathwork in her Money Breathwork method. She is a former private practice psychotherapist who after 3 years as an online Business Strategist for mentors, coaches, changemakers, and healers, realized there was something missing from the business growth and development sector. She believes that in order to advance in business and to actually sustain big money months, own their bigness, and make more money, women need to heal their limiting beliefs, money traumas, and take off their, what she calls, Armors of Smallness™ while simultaneously expanding into what was possible. She is paving the way for the use of breathwork as a business expansion tool, being one of the first to do so focusing on Money, Visibility + Marketing, and Sales. When using her methods, her clients experience exponential results. She grew her online coaching business to mulit-6-figures while having children (3 active kids under 6 + just welcomed baby #4) with her husband and prioritizing family life. They currently live in Arizona and they travel as often as they can. Website: https://moneybreathwork.com/ Facebook Group: https://www.facebook.com/groups/bigmoneymonths Facebook: https://www.facebook.com/alessandra.caprice.braun/ Instagram: http://www.instagram.com/alessandracaprice 1:47 Transformational Breathwork 3:04 "I felt like mindset work really just scratched the surface." -Alessandra Caprice 4:15 "Whatever is encoded in us is going to fight surface level change." -Alessandra Caprice 7:00 "Just because you are in pain does not mean that it is bad." -Brian Keith 8:09 "Why are entrepreneurs so bad at being embodied?" -Brian Keith 10:59 "I new I was meant for something bigger." -Alessandra Caprice 12:45 Locus of control 16:46 Money Breathwork for the Whole Family…

Red Beard Radio with Brian Keith

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#206: Cyber Threats for Small Business | John Bellamy 19:48

לפני 2 years19:48

19:48

John Bellamy is the Managing Director of DarkXposed - Cyber Risk Intelligence. DarkXposed is a Private Intelligence Agency (PIA) that specialises in Cyber Threat and Risk Intelligence originating from the Dark Web. Our Threat Intelligence Units (TIUs) monitor your business domain, email addresses and key suppliers – looking for exposed credentials that we can find about your business and suppliers – that are up for sale on the dark web. Website: https://darkxposed.com/ Twitter: https://twitter.com/idarkxposed Linkedin: https://www.linkedin.com/company/darkxposed Instagram: https://www.instagram.com/darkxposed/ Facebook: https://www.facebook.com/iDarkxposed/ Youtube: https://www.youtube.com/@darkxposed 1:11 "Small businesses just need to be aware of the risks that are out there." -John Bellamy 2:20 Cyber Security and Cyber Risk Intelligence 3:27 Cyber Risk Intelligence: Three Simple Parts for Small Business 6:15 "There's various degrees of information cyber criminals can get access to." -John Bellamy 8:21 "What kind of damage are we trying to prevent?" -Brian Keith 9:24 Reputation Damage 10:31 "Most small businesses don't have fifty grand laying around to pay a ransom." -John Bellamy 11:41 Intermediate Security Step for Small Business 17:10 Cyber Security, AI, and Quantum Computing…

Red Beard Radio with Brian Keith

1
#205: Economy, Recessions, and Mindset | Charles Gaudet 21:39

לפני 2 years21:39

21:39

Charles Gaudet is the author of "The Predictable Profits Playbook," host of The Beyond 7-Figures Podcast and CEO of Predictable Profits - a leading business coaching company for 7 & 8 figure entrepreneurs. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped others generate millions with his strategies. He’s received numerous awards and recognition (including founding a company named as "One of the Best Seed Stage Companies" by Ernst & Young), received his Certificate of Leadership Development from The US Army War College and has his business advice featured around in the world – including Inc., Forbes, Salesforce, Success, Entrepreneur, and Fox Business – as well as on podcasts and radio. As well as being named one of American Geniuses’ Top 50 Industry Influencers. Website: https://www.predictableprofits.com/ Podcast: https://predictableprofits.com/beyond-7-figures/ Book: https://predictableprofits.com/the-predictable-profits-playbook/ Twitter: https://twitter.com/charlesgaudet Facebook: https://www.facebook.com/PredictableProfits/ Instagram: https://www.instagram.com/predictableprofits/ LinkedIn: https://www.linkedin.com/company/2615202/ 1:49 "What I'm seeing is both sides of the conversion." -Charles Gaudet 2:55 Pivot and Adapt 4:00 Mindset and Strategy 6:43 "Mindset sets the basis behind what you receive as information." -Charles Gaudet 8:16 "It just depends on where you want to take this." -Charles Gaudet 12:05 Control and Choice 13:23 "We think we can control things; that's the problem." -Brian Keith 16:44 Positives and Challenges Exist Together…

Red Beard Radio with Brian Keith

1
#204: How to Decide When to Do Things Yourself | Tyler Garns 22:53

לפני 2 years22:53

22:53

Widely regarded as "the original Infusionsoft Ninja," Tyler Garns is an award-winning, world-renowned marketer who has played a major role in the development of automated internet marketing campaigns since the early 2000s. From 2007 to 2012 he led the marketing team as a Vice President at Infusionsoft, taking the company from 300 leads per month to over 25,000 leads per month— helping to double its annual sales on three separate occasions. In 2014 he founded Box Out Marketing (B.O.M.), a top Infusionsoft agency that provides training, coaching, strategy and digital marketing campaign implementation to entrepreneurs and small business owners. Tyler has been sought after by some of the big names in the marketing industry including Frank Kern, Perry Marshall, and Brendon Burchard. He is a regular speaker at marketing events around the world including GKIC InfoSummit, GKIC SuperConference, Traffic & Conversion Summit, Perry Marshall’s Adwords Master Event in Maui, Frank Kern’s Operation Total Freedom Event, ICON, Ramon Ray’s Small Biz Technology Tour, Infusionsoft’s Small Business Success Tour (8 Cities), Inbound Summit, JJ Virgin’s Mindshare Summit, MarketingProfs and SuccessCon. With a degree in human biology, Tyler takes a scientific approach to marketing and combines it with the "art" of messaging and persuasion. Bringing these disciplines together has created impressive results for his clients, earning him a 5-star reputation industry-wide. Having worked with thousands of entrepreneurs for over a decade, Tyler has become the go-to resource for those who are ready to take their business to a whole new level. A Southern California native, Tyler is a dedicated husband and father of four, as well as an avid surfer and church leader. One of his greatest passions is to help fellow entrepreneurs succeed at levels they hadn’t thought possible. Website: https://keap.com/the-factory Twitter: https://twitter.com/tylergarns Facebook: https://www.facebook.com/tylergarns/ Instagram: https://www.instagram.com/tylergarns/ LinkedIn: https://www.linkedin.com/in/tylergarns Find out more about Tyler here: https://www.boxoutmarketing.com/join-now/ Find out more about Tyler's offer here: https://www.boxoutmarketing.com/infusionsoft-tagging-system/ 1:24 "You should always learn the fundamentals." -Tyler Garns 5:02 "Most business owners are perfectionist." -Tyler Garns 6:24 "How much time are you spending doing $10 an hour work?" -Tyler Garns 8:29 The Golden Question 9:31 What I Tell My Team 12:07 The Factory 13:45 "What should I outsource to the Factory?" -Brian Keith 14:55 Should the Business Owner Be Doing That Work? 16:25 Leadership 19:19 "I think a lot of businesses die because business owners won't make that shift." -Tyler Garns…

Red Beard Radio with Brian Keith

1
#203: Get Your Business Under Control Without Missing Opportunities | Jerry Adams 18:06

לפני 2 years18:06

18:06

Jerry is the driving force behind Men of Grit. He is on a mission to equip men with the tools and knowledge to lead lives of strength. In his 30+ years in the steel industry, he went from starting on the mill floor to a top leadership position. His technical skills, leadership knowledge, outdoor experience, and biblical passion make him a seasoned authority in the field of men's growth. With over two decades of experience leading, instructing, and mentoring men, Jerry has honed his skills and is now sharing his knowledge through his writing and speaking. He is an avid outdoorsman and enjoys hunting, hiking, backpacking, and fly fishing. At the end of a long day, you can find him sitting by the fire, relaxing with a fine cigar. Jerry calls the rugged Blue Ridge Mountains of Virginia his home, along with his wife Demie, his son Brennan, and his dog Mac https://menofgrit.com/ https://menofgrit.blog/ https://twitter.com/Men_of_Grit https://www.instagram.com/Men_of_Grit/ 1:19 "How did you decide that what you were doing was not enough?" -Brian Keith 2:36 Comfort Leads to Complacency 5:05 The Mindset of Comfort Seeking 6:05 "What are the things that you value?" -Jerry Adams 10:57 The Habit of Doing Hard Things 12:18 "There are two questions that I ask myself." -Brian Keith 14:54 Dad's Lesson on the Farm…

Red Beard Radio with Brian Keith

1
#202: Humanness and Value Alignment in the age of AI | Lisa Catto 20:34

לפני 2 years20:34

20:34

Lisa cut her teeth as an entrepreneur when she was 19 when she purchased London’s only roller rink and on Friday and Saturday nights held raves for sometimes up to 10,000 people. By the mid 90’s she had a company that was the first to ever place an advertiser in a computer game and was working with FMCG and Bluechip brands such as adidas, Kellog’s, McVitie’s Quaker, Ferrero Roche, Sony - working with their marketing boards on their brand placement as well as developing promotional on pack and in pack software for them and then making Xbox and PlayStation games for large US publishers. By her mid 30’s she was semi retired and raising her young family in her villa in the South of France. In the last few years she grew a domestic gas & plumbing business from under £20k a month to over £80k a month alongside her primary gig - The Business Catalyst.. Now known affectionately as The Queen of Automation, and awarded the title of Top International Service partner by Keap (formerly known as Infusionsoft) - the best in class CRM and automated sales and marketing software - Lisa’s focus is now on unleashing business owners. Taking her over 3 decades of business and marketing experience - she designs the Ideal Customer Journey and implements the systems, automations and procedures to unlock the potential in businesses of all shapes and sizes by • Saving them time • Growing their sales • And getting them organised. https://thebusinesscatalyst.co.uk/ https://www.instagram.com/the_queen_of_automation/ https://www.linkedin.com/in/lcatto/ https://www.linkedin.com/company/the-business-catalyst-london/ https://www.facebook.com/girlygeek/ https://www.facebook.com/TheBusinessCatalystUK 2:17 "What are you doing with all these ways we can show up in the world?" -Brian Keith 3:44 "Automation clears the space to build human relationships."-Lisa Catto 5:54 "This is just the next step in evolution." -Lisa Catto 7:42 "How do you discern what to focus on?" -Brian Keith 11:47 "Why don't you work out the optimal path?" -Brian Keith 16:14 "It's not about credibility, it's about being congruent." -Lisa Catto 18:07 Values Alignment 19:13 "The ones that are not aligned with you are the ones that take up the most time." -Lisa Catto…

Red Beard Radio with Brian Keith

1
#201: Working With Grief | Sherry Walling 20:28

לפני 2 years20:28

20:28

Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, author, and mental health advocate. Her company, ZenFounder, helps entrepreneurs and leaders navigate transition, rapid growth, loss, and any manner of complex human experience. She hosts the ZenFounder podcast, which has been called a “must listen” by both Forbes and Entrepreneur Magazine and has been downloaded more than 1,000,000 times. She was also the host of Mind Curious, a podcast series exploring innovations in mental health care via psychedelics. Her new book, Touching Two Worlds, is a poetic, incisive exploration of grief and joy in the aftermath of loss. Her best-selling book, The Entrepreneur’s Guide to Keeping Your Shit Together, combines the insight and warmth of a therapist with the truth-telling mirth of someone who has been there. Sherry and her husband, Rob, reside in Minneapolis where they spend their time driving their children to music lessons. She has also been known to occasionally perform as a circus aerialist. Website: https://zenfounder.com Twitter: @sherrywalling Instagram: @sherrywalling 1:09 "Why is choosing the most painful path not always the best idea?" -Brian Keith 2:49 Sharing Grief 3:53 State of Emotional Flux 4:55 "I am so glad you are talking about this [grief] as a business owner." -Sherry Walling 6:54 Confronting the Illusion of Control 8:54 "We build our way into resiliency." -Sherry Walling 12:35 Comments on Coping 15:56 "Sometimes my work is a break from my grief." -Sherry Walling 17:16 "The bottom line is there is no 'one size fits all.'" -Sherry Walling 19:23 Where Is the Joy?…

Red Beard Radio with Brian Keith

1
#200: How to Handle Too Much Information | Michael Guimarin 29:30

לפני 2 years29:30

29:30

Michael is a Sensemaking coach. He helps men make sense of the Media and Information environment by coaching them through a 6-week program. The program is geared specifically for the ways of working + learning that are unique to men and generally follows an Action -> Example -> Theory paradigm rather than the traditional Theory -> Example -> Action paradigm found in institutional education. https://www.michaelguimarin.com Instagram: @michaelguimarin Twitter: @MichaelGuimarin 3:14 Information Diet 5:11 "What are the donuts of our information world?" -Brian Keith 7:27 "But the friction is what saves me from myself." -Brian Keith 8:33 Three Key Concepts 9:35 The Garden and the Library 11:51 "What are those things that are taking up our mind space?" -Michael Guimarin 15:53 "Why do you think that we are vigilant in some areas or sloppy in others?" -Brian Keith 21:43 "I believe ultimately that we are in a spiritual war." -Michael Guimarin 24:01 "What is the most difficult thing in your life and why are you not doing it?" -Brian Keith 27:05 The Importance of a Fundamental Purpose…

Red Beard Radio with Brian Keith

1
#199: Transition From Founder to Sales Team Driven Sales | Andrew Strohm 21:47

לפני 2 years21:47

21:47

Andy has been in sales for over 15 years, with the majority of that time managing sales teams and teaching others how to sell in corporate environments. Now Andy is a full time sales coach and consultant, working in multiple industries and helping clients increase thier top line revenue through improved sales processes. Website: https://www.lowfrictionsales.com/ Twitter: @AndrewStrohm 1:18 When Is It Time to Outsource the Sales Process? 2:22 Sales Can Be Complicated and Expensive to Outsource 6:45 Document Founders Sales Process 7:46 "The first step is understanding what they are doing that is bringing in clients." -Andrew Strohm 10:08 "Are these sales people improving over time?" -Andrew Strohm 14:18 "Everybody is unique and different." -Andrew Strohm 15:32 Core Expectations…

Red Beard Radio with Brian Keith

1
#198: Better Breath, Better Health, Better Mind | Erwan Le Corre 55:40

לפני 2 years55:40

55:40

Erwan Le Corre is founder of MovNat, "Godfather of Natural Movement" and author of "The Practice of Natural Movement". Erwan holds the US National Record in STA (static apnea) under the CMAS rules and validated by the US Freediving Federation with a 7'08” breath hold. His personal best currently sits at 8'03". https://www.breathholdwork.com/ Twitter: @BreathHoldWork Instagram: @BreathHoldWork 3:46 "How ought we to breathe?" -Brian Keith 4:49 At Rest Breath Cycle 6:50 "Why is a certain breathing pattern the way it is?" -Erwan Le Corre 9:54 "If your breathing is off, it is going to effect everything." -Erwan Le Corre 20:45 Shallow Blackout 23:46 People in a Real Fight 27:24 "How much do you value what you say you want?" -Erwan Le Corre 36:37 "Are breath work exercises beneficial to people?" -Erwan Le Corre 38:17 Erythropoiesis 39:29 "Most of the breath work should be done through movement." -Erwan Le Corre 41:06 "What should you do when you feel stressed?" -Erwan Le Corre 44:01 When You're Calm and Focused 48:28 "Just because you breathe more oxygen does not mean you can use more." -Erwan Le Corre 50:15 Oxygen Intake and Oxygen Uptake…

Red Beard Radio with Brian Keith

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#197: Pushing Forward in Plateaus, Growth, and Mastery | James Cluskey 20:05

לפני 2 years20:05

20:05

James Cluskey is a former professional tennis player turned entrepreneur and private tennis coach to Sir Richard Branson. He represented Ireland in the Davis Cup from 2006-2015 and won 15 professional titles, with a career-high ranking of 145 in the world. In 2018, James and three others broke the Guinness World Record for the longest doubles tennis match, playing continuously for over 60 hours. Since retiring from professional tennis, James has carried passion for high performance and is the founder of Give Learn, an e-learning company that offers both LIVE and on-demand classes with global experts around soft skills. Give Learn links learning to social good and allows users to earn points to donate to different social causes. James believes in connecting people to develop their life and career. He is a passionate advocate of human interaction, whether in person or remotely. James authored the book “Advantage: Lessons In Sport And Business To Achieve Your Goals.” Website: https://givelearn.net/ Linkedin: @James Cluskey Linkedin: @Give Learn Twitter: @JamesCluskey6 4:08 "What really stood out is how important that support system was." -James Cluskey 5:20 "When you retire from a professional sport I think it's hard to find that next mountain to climb." -James Cluskey 8:36 "Do you ever look at that tennis time and you think, wow I sort of wish I'd done something else?" -Brian Keith 11:09 "You never really know where one phone call is going to take you." -James Cluskey 13:07 "We help SMEs win and retain the best employees." -James Cluskey 14:36 "Where do you see our biggest gaps are that we need to solve?" -Brian Keith 15:47 Teaching networking to inexperienced people 17:23 Reciprocal Relationships…

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1
#182: How to Escape Dredging Through Your Work | Dr. Alan Stern 26:25

לפני 2 years26:25

26:25

Dr. Alan G. Stern is a practicing dentist and runs a coaching business called Better, Richer, Stronger. He works with other dentists who want to create a workplace that is productive and profitable and to have a life that is rewarding and meaningful. As a speaker, Dr. Stern conducts presentations for dental groups that redefine what it means to build a better team and rekindle their passion for what matters. He wrote the book 'Enjoy the Ride' for those who want to get out from the day-to-day grind and take charge of their roadmap to a better life. As a result of his work, people have shared that they have more focus, more energy, more momentum, and get the results they did not think were possible anymore. He and his wife Fran recommitted to living a healthy lifestyle and Dr. Stern even held a plank for 10.5 minutes on his 66th birthday! www.betterricherstronger.com Facebook: @Better, Richer, Stronger Twitter: @AlanSternDDS 2:52 How Dr. Stern was hit with the need to become an entrepreneur. 4:31 "All of a sudden, money had no power over me anymore." -Dr. Alan Stern 8:02 Building a negative narrative that defines your life. 9:40 "Know your B.A.M." -Dr. Alan Stern 14:45 "The mantra of BNI is 'giver’s gain'." - Dr. Alan Stern 16:26 Doing dentistry in the niche of a four letter word. 20:25 Dr. Stern's definition of prosperity.…

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1
#181: Inspirational Life Lessons From a Dog Sled Team | Robert Forto 20:06

לפני 2 years20:06

20:06

Robert Forto lives in the wilds of Alaska with his team of 36 sled dogs. He is an entrepreneur that owns several businesses and is obtaining a doctorate in strategic leadership with research focusing on expedition leadership in the corporate environment. Facebook: Robert Forto Twitter: Robert Forto Instagram: Robert Forto 2:01 Robert's discovery of professional dog sledding. 3:16 "I've been called crazy from time to time, yes." -Robert Forto 7:20 "It literally is like a National Geographic photo." -Robert Forto 9:59 What it means to work with Alaskan dog sled dogs. 15:47 "You see that whole team process coming into play where everything is just working." -Robert Forto 18:00 Living a life in negative temperature weather.…

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1
#180: Why CustomerHub Is a Great Choice for You | Kyle Leavitt 25:56

לפני 2 years25:56

25:56

Kyle Leavitt is a membership site pioneer and the CEO and co-founder of CustomerHub, a simple knowledge commerce platform that dramatically reduces the cost and complexity of launching and managing online courses, memberships, and other digital products. Kyle and his team have helped thousands of entrepreneurs increase their profits by selling their expertise online over the past 12 years. Kyle is an entrepreneur, family man, tech enthusiast, golf lover, Madden player, Russian speaker, ASU alumnus, and Arizona sports fan. www.customerhub.com LinkedIn: Kyle Leavitt Twitter: @Kyleleavitt 4:27 "How much am I prepared to manage this?" -Kyle Leavitt 9:07 Why CustomerHub has interesting pricing priorities. 11:02 "Integration as automated and hands-free as possible." -Kyle Leavitt 14:21 Dobbin uses CustomerHub for new employee onboarding. 16:49 "All you have to do is upload that stuff to your CustomerHub app." -Kyle Leavitt 18:21 The cost of onboarding multiple hires a year. 20:34 Your best ROI for a CustomerHub free trial.…

Red Beard Radio with Brian Keith

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#179: Define Your Culture Before It Defines You | Dobbin Buck 36:31

לפני 2 years36:31

36:31

Dobbin Buck is an award-winning marketing agency owner and entrepreneur. His career got its start in developing museums and interactive exhibits around the world for notable institutions like The U.S. Astronaut Hall of Fame, The Guggenheim Museum, Disney’s Epcot Center, The Museum of Sex, Universal Studios Florida, The Audubon Society, Kenneth Cole NYC, the Federal Bureau of Investigation, the National Parks Service, and countless other world class clientele. Currently living in the Appalachian Mountains of Dahlonega, Georgia, with his wife and two children, Dobbin is the co-owner and Chief Revenue Officer of GetUWired Web Services, a full-service marketing agency of nearly 50 team members that operate out of their rural northern Georgia cabin-based headquarters. Dobbin and his partners have developed an incredible business culture which provides ongoing employee team building events, leadership training, fitness challenges, financial training, progressive mindset, and meditation training program for their employees. The balance of an incredible workplace culture and backwoods home life is Dobbin’s passion. www.getuwired.com Instagram Business: @getuwired Instagram: @dobbin LinkedIn: Dobbin Buck Twitter Business: @getuwired 2:18 "It went from being some pithy stuff up on the wall to something that we really believed in." -Dobbin Buck 4:54 "The culture is something that's really more emotional and spiritual." -Dobbin Buck 5:55 All of the training that has built Dobbin's business culture. 12:27 The purpose of a career in our lIves. 17:15 The role of leadership in a healthy business culture. 19:53 "I'm often learning from other people and taking great ideas and implementing them." -Dobbin Buck 26:20 The idea of keeping yourself “right-sized.”…

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#178: Using Cycling to Boost Your Health Like Never Before | Anthony Walsh 22:06

לפני 2 years22:06

22:06

Anthony Walsh wants to help you find health, happiness, and longevity through cycling and is building a community around him that is accomplishing just that. Cycling is in Anthony’s blood. As a child, his bike was an adventure machine providing him with a way to explore the land outside of his local community. Through adulthood, a bike was always there not only as a commuting machine, but as a way of life when he became a professional cyclist. Now he wants others to realize that the path to longevity and vitality is best traveled atop a bike and emerging from this ethos is Roadman Cycling . Roadman Cycling offers coaching to elite, expert, and professional cyclists alike, but it’s his podcast where he and his guests share wisdom through inspirational, intimate, and disarmingly-unfiltered conversations about how to recapture your health through cycling. Instagram: @Roadman.cycling Facebook Business: Roadman Cycling LinkedIn: Anthony Walsh Twitter: @RoadmanCycling 2:10 How cycling impacted each portion of Anthony’s life. 5:59 "The way we live at the moment, we're not designed for that." -Anthony Walsh 8:08 "All we need in life to be happy is progress." -Anthony Walsh 11:07 "You don't have to carve out more time for this." -Anthony Walsh 14:35 The price Anthony paid to gain focus. 16:54 "This was the first time I'd ever taken a guy in his mid-forties, overweight, and all the bad lifestyle habits you can imagine."-Anthony Walsh 18:50 Anthony's 5-step system for health and wellness.…

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#177: Lessons From Being a Delusional Professional Athlete | Alex Feinberg 26:56

לפני 2 years26:56

26:56

Alex Feinberg was a scholarship athlete at Vanderbilt University, where he majored in economics. He was drafted by the Colorado Rockies in 2008. After his professional baseball career, Alex went on to work at a global macro hedge fund in Hong Kong before spending six years working for Google in sales, corporate strategy, and search partnerships. During his time in corporate America, Alex discovered an intuitive eating framework that he uses to stay ripped year-round without ever counting calories or going hungry. Instagram: @alexfeinberg1 Twitter: @alexfeinberg1 2:57 "Don't understand yourself. It’s a trap!" -Brian Keith 5:00 How a winning athlete mindset is not always the best. 7:37 "Logical circuitry takes too much time to process information to come out with an accurate decision in one second." -Alex Feinberg 11:28 How intuitive students are different from logical students. 14:04 "I experience a lot of my learning and transformative growth when I remove myself from environments and then revisit them." -Alex Feinberg 18:06 "I can't control every minute detail about what happens in my career." -Alex Feinberg 19:56 Alex's food strategy to build a healthy lifestyle.…

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#176: Business Then and Business Now | Todd Snively 25:12

לפני 2 years25:12

25:12

Todd Snively has been a serial entrepreneur since 1983. Today, Todd is best known as an eight-figure Amazon seller, creator of multiple seven- and eight-figure online businesses, and consultant to thousands looking to make money online. He has taught over 6,000 people the wholesale distribution method of selling name-brand products on Amazon using the buy box rotation method. Todd is available for speaking engagements all over the world. He is a frequent guest on some of the best-known podcasts and his keynote speeches at masterminds are always well received. Todd has two books coming out, "The Amazon Code" and "How to Become a Virtual CEO". Facebook Facebook - Business YouTube LinkedIn 1:55 A taste of the four units of measure to value your offer by. 4:45 "If you can't, you have no business making the promise." -Todd Snively 6:08 People want to work with those who have already done what they want to do. 8:36 "Any fear that I had about running a community mastermind just disappeared." -Todd Snively 11:45 Dealing with the limits of your knowledge. 13:29 "If I don't know, then I'm going to tell you I don't know." -Todd Snively 15:04 "That's how the wallet gets things done and you don't get frustrated." -Todd Snively…

Red Beard Radio with Brian Keith

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#175: Gaining Mindset, Mastery and Discipline In Your Life | Keith Keppner 20:57

לפני 2 years20:57

20:57

Keith Keppner began training as a boxer as a way to regain his health from a chronic illness. At the age of 17, he was in constant pain, had extreme fatigue, and had issues with depression, anxiety, short-term memory, and other cognitive challenges. He had gone five years with no answers to his health issues; however, once he was finally diagnosed with Lyme disease, he used boxing as a way to get his life back. After several years of training, Keith endured many injuries and struggles due to compromised health from intensive Lyme disease treatment. In 2010, he was forced to retire from boxing due to a severe neck injury in Mexico. After that, he began coaching boxing full time and soon opened up his own gym, Keppner Boxing, in 2013. Having produced Golden Glove Champions from scratch, Keith has trained professional boxers who have fought on ESPN, Showtime, and Telemundo. Keith also prides himself on his work with everyday people who just want to get in great shape, learn boxing, and improve themselves mentally and physically. He has coached and instructed everyone from kids to clients with Parkinson’s disease and is great at connecting and positively impacting individuals from all walks of life. Facebook: https://www.facebook.com/keith.keppner Instagram: https://www.instagram.com/coachkeithkeppner/ 3:10 "I wanted to be recognized as something more than what I was." -Keith Keppner 5:06 "Focusing on the desired activities first." -Keith Keppner 7:35 "You want to be able to be a champion in your life." -Keith Keppner 9:33 "If you're truly serious about serving a community or serving other people, you're going to master the skills of business." -Keith Keppner 11:20 "Sales can be a cure-all. It is the top line of a balance sheet." -Keith Keppner 14:23 The cliche perspective about sales. 15:53 "The most dangerous thing you can say is, 'Well, this is just how we do it.'" -Keith Keppner…

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#174: The Power of an Entrepreneur’s Belief | Chris Widener 29:14

לפני 2 years29:14

29:14

Chris Widener is widely recognized as one of the top motivational speakers in the world today. He has spoken all over the world, such as Germany, Spain, Russia, China, Egypt, Singapore, Australia and, of course, all over the United States and Canada. His clients are a “Who’s Who” of American businesses and organizations, including: General Electric, Cisco Systems, Microsoft, and the Harvard Business School. Chris began a small publishing company called the American Community Business Network in the 1990s. Chris then changed the name to Made for Success and grew the company into a large business selling tens of thousands of personal development programs through large retailers such as Costco, Sam’s Club, Walmart, Target, and Barnes and Noble. He sold that business to his partner in 2009 to focus exclusively on speaking, writing, and coaching. Twitter: @ChrisWidener Facebook: ChrisWidenerSpeaker Website: ChrisWidener.com 3:33 Meet Chris Widener. 5:47 "Everybody's a speaker now." -Chris Widener 8:43 "You can own quite a few little different businesses." -Chris Widener 11:36 "Entrepreneurism isn't for everybody." -Chris Widener 13:19 "Number one answer: "I didn't take enough risks."" -Chris Widener 15:11 The value of people who believe in you. 17:09 "Your belief system is like a thermostat." -Chris Widener 23:26 The quickest anyone has gone from zero-net-worth to $1 billion.…

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#173: The 5-Step Big Brand Framework | Cassie Hanuscak 19:40

לפני 2 years19:40

19:40

Business takes vision. You have that. Branding takes strategy. Let Cassie Hanuscak be your guide. Cassie is a brand strategist and designer with almost 15 years of experience working with start-ups to large corporations. She is incredibly passionate about empowering thought-leading entrepreneurs with the brand clarity and consistency needed to thrive through her established 5-Step Big Brand Method™ for small businesses. You don’t need magic to build a big brand, but you do need a method. With the right guidance and resources, you can confidently build a strong foundation for your brand that primes you for unparalleled growth and success. Cassie's Site Instagram Facebook LinkedIn 1:07 "A brand is how a company makes you feel." -Cassie Hanuscak 3:13 The three-circle Venn diagram method. 8:42 "You need colors that are aligned with your strategies and intentions." -Cassie Hanuscak 11:28 Part of Cassie's 5-step Big Brand framework. 14:29 "Get clear on your branding strategy and figure out why it is you do what you do." -Cassie Hanuscak 16:44 "Branding isn't about changing: it's about evolving." -Cassie Hanuscak 17:53 What a conversation with Cassie about your personal brand would look like.…

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1
#172: The Body Language of Deception and Fraud | Traci L Brown 15:14

לפני 2 years15:14

15:14

She’s trained in the body language of deception detection right alongside our country’s top law enforcement. In her fast-paced, interactive keynotes that are sure to entertain, Traci Brown teaches the lie, fraud, and identity theft detection skills she’s used to get to the truth in billion-dollar business deals, crimes, and politics. You’ll be able to immediately use the same tools to tell whose pants are on fire, stop fraud, and create more success in your own organization and personal life so you see more zeroes (before the decimal) in your bank account. Traci is a three-time U.S. Collegiate Cycling champion and former member of Team USA. Yeah, she’s fast on two wheels. She is a past president of the National Speakers Association, Colorado Chapter, and the author of four books, including her latest, 'How to Detect Lies, Fraud and Identity Theft: Field Guide.' Facebook: Traci Brown 2:09 "The signs are hidden in plain sight. They are completely hidden to those who aren't looking for them." -Traci Brown 3:26 "I thought I was a hero for going to a convention and coming back with a big fat contract." -Brian Keith 7:56 "Do the body language and the words match?" -Traci Brown 9:54 "If you are literally asleep at the wheel as you are talking to anyone, you've just missed the boat." -Traci Brown 11:12 "If you want to get a feel for what people are saying, just turn the volume off." -Traci Brown 13:12 "Body language is the first three pages of hypnosis and NLP training." -Traci Brown…

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#171: How to Defend Your Brand | Shevelle McPherson 19:43

לפני 2 years19:43

19:43

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia. After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year. @shevellemc 1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson 7:07 "[They] didn't even bother to change the name." -Brian Keith 9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson 11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson 13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson 16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith…

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#170: How to Cash In on Your Existing Contacts | Rita Thomas 21:05

לפני 2 years21:05

21:05

Rita Thomas is an entrepreneur, photographer, automation specialist, speaker, and Air Force veteran who is committed to showing entrepreneurs how to make the most of all of their assets. Her skill and passion for showing others how to automate their business for more success and peace of mind was born from streamlining her own business. Like many entrepreneurs, Rita started her first business while working a full-time job. When Rita discovered how to use automation to increase her part-time revenue, it soon replaced her full-time income and she became a full-time business owner. Rita now shares the same systems that saved her sanity AND her business with other entrepreneurs. Twitter @RitaThomasPhoto Facebook Facebook group "Client Journey Expert" LinkedIn LinkedIn Group "Automated Business Solutions" Instagram 3:54 "The best, most important thing you can do with those leads is engage with them." -Rita Thomas 5:55 "Not everyone I talk to actually knows what their problem actually is." -Brian Keith 8:26 "When I say I want more leads, I want leads of people who want my product." -Rita Thomas 9:46 "When that lead understands the value of the offer, they will find the money to pay for it." -Rita Thomas 11:27 "Yeah, it was a trap. We all put ourselves in these traps." -Brian Keith 17:49 "If it's not even worth that much hassle, then why are you filling up their inbox anyway?" -Brian Keith…

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#169: How to Use Segmetrics to Boost Your Marketing Accuracy | Keith Perhac 20:00

לפני 2 years20:00

20:00

Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers. twitter: harisenbon79 twitter: segmetrics 3:19 "It does not behoove the ad companies to give you the correct answer." -Keith Perhac 5:54 "This gargantuan problem that has affected every one of my clients for a decade." -Brian Keith 11:52 "I smell the money over there." -Brian Keith 13:36 "We're able to pull those different touch points...and combine them." -Keith Perhac 14:36 "You have to come up with marketing solutions to solve those problems." -Keith Perhac 16:11 "I always feel marketing is a combination of science and art." -Keith Perhac…

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#168: Site Speed and How It Affects Conversion | Jordan Mederich 23:33

לפני 3 years23:33

23:33

Jordan (Or “Jordo” as he’s known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. He’s also an award-winning filmmaker with his content seen on Netflix, Amazon Prime, NBC, CBS, ABC, and many more. When Jordo isn't busy changing the landscape of online marketing, he enjoys spending time with his wife and sons and fishing the beautiful lakes in Wisconsin. facebook.com/groups/dropfunnels 1:27 "The one under three seconds [load time] converts at a gargantuan difference." -Jordan Mederich 4:29 "I've got to find a way to bring all of this into one." -Jordan Mederich 7:49 "It's not meant to be everything for everyone; it's extremely good for the right type of person." -Jordan Mederich 11:28 "About 50% of the people who do not buy, will come back to the checkout page." -Jordan Mederich 13:45 "If you have any checkout form without an order bump on it, you are losing money, period." -Jordan Mederich 15:35 "Your order bump can actually be significantly higher than your initial price point." -Jordan Mederich 17:10 "For upsells, I always recommend having your very first one be higher than your initial price point." -Jordan Mederich…

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#196: Boundaries, Creativity, and Fun - Live Your Best Life | Eric Bort 13:07

לפני 2 years13:07

13:07

Eric Bort: CEO of http://clearlytrained.com for 25 years | Building a world-class eLearning agency for Fortune 500 companies & sharing what I learn along the way. Website: http://clearlytrained.com Twitter: @NetwrkAndGrow Linkedin: @Eric Bort 2:44 "That's necessary to not just rely on something you consider defined or a given, but continually experiment." -Eric Bort 4:09 "Finding the right people to ask the right questions." -Eric Bort 5:15 "How do you encourage your team to go do that, figuring it out for themselves." -Brian Keith 6:17 "How do you evaluate if your success criteria is too strict or too open for each individual?" -Brian Keith 7:57 "It all starts with an assessment." -Eric Bort 9:26 "We'll give you what you want or we'll give you what you need." -Eric Bort 10:36 "How often are people changing their mind about what they want partially through your build?" -Brian Keith 11:57 "What kind of companies do you work with?" -Brian Keith…

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#195: How Do I Build a Business That Can Run Without Me? | Zachary Williams 18:22

לפני 2 years18:22

18:22

Zach Williams has built 6 profitable companies in the past 15 years, bootstrapped one to an 8-figure valuation, and managed teams of 50+ people. He now works with CEOs to scale and exit their businesses. Website: https://zachwilliams.com/ Twitter: @zcwilliams 0:25 "I'm a huge fan." -Zachary Williams 3:24 "Here's a life hack for everyone." -Brian Keith 5:56 "The biggest issue is just getting started." -Zachary Williams 7:42 Having Someone on Your Team Doubles Your Chance of Getting Things Done. 14:54 "The core of it is finding accountable people." -Zachary Williams 15:58 "What's the outcome we are trying to create?" -Zachary Williams 17:13 "I own a few different companies and have been successful at scaling and exiting." -Zachary Williams…

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1
#194: The New Frontier of AI Marketing | Matthew Banker 20:45

לפני 2 years20:45

20:45

Matt Banker is the Founder & Visionary of Banker Creative. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn’t a better way to create content for a website. Clients would come up with content that was confusing and full of industry jargon, but as a designer working with different clients every week, he didn't have the industry knowledge to do much better. That’s when he found the Storybrand framework and began applying it to the website projects for his clients. The way to find marketing success is to stop telling your own story, and instead show how your brand fits into your customer's story and helps them be the hero. Matt and Banker Creative are expert listeners. They help businesses take all that information bouncing around in their heads and distill it into a message the audience will resonate with. When Matt is not helping his clients find their authentic voice he can be found in his backyard vegetable garden. Website: https://bankercreative.com/ Linkedin: @Matt Banker Twitter: @mattbanker 0:58 How Should Someone Use the AI Tools We Have Today? 3:57 "How do we keep the human touch while using AI to go move faster?" -Brian Keith 5:14 "Part of the reason you write is not just to communicate information you know to other people." -Matthew Banker 8:52 "The people that are going to benefit most from [AI] are the ones that are able to still be creative." -Matthew Banker 10:06 "The frontier that is going to be most difficult for AI, I think, is going to be humor." -Matthew Banker 11:27 "When do you think synthetic video will dominate over real video?" -Brian Keith 12:54 "When we recognize that this is a bot, it is going to turn us off from engaging with it to a certain extent." -Matthew Banker 14:11 "I don't want to predict what AI can't do." -Matthew Banker 16:57 One Practical Use for AI Right Now…

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1
#193: One Million Ideas - What Do I Do Next? | Jake Talbert 19:28

לפני 2 years19:28

19:28

Jake is the Managing Partner at Sixthdivision. At SixthDivision we’ve worked with names you may have heard of like Daymond John, Ryan Deiss - Digital Marketer, JJ Virgin, Frank Kern, Garrett White - Wake Up Warrior, Dave Ramsey, David McKnight - The Power Of Zero, Joe Polish - Genius Network, Giovanni Marsico - ArchAngel, Todd Herman - 90 Day Year and Alter Ego, as well as many other small businesses like yours. Everyone wants 1000% clarity on what they should be doing, how to do it, and to know that it’s working in their business. We help through one of three programs 1. The Master Builder (1:1 Coaching, Strategy, and Implementation), 2. The Lab (A group coaching program for business owners who want to scale smoothly), and 3. The Client Journey Academy (An online course). Outside of SIxthdivision Jake is a Husband and Father of 3 Boys. He is also one of the biggest Star Wars Nerds you can find. Website: https://www.sixthdivision.com/ Facebook: @JakeTheComic 1:00 The New Program 6:31 "If it starts to feel off, we will pause." - Jake Talbert 7:34 "People get confused and they aren't sure what to do." -Jake Talbert 9:44 "Tell us more about the 'A Player Factory.'" - Brian Keith 10:48 "Finding that balance." - Jake Talbert 12:31 "Let's solve it." - Jake Talbert 18:20 "Lets identify the why." -Jake Talbert…

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#192: How to Make Your Business a Cash Cow | Kyle Livingston 19:08

לפני 2 years19:08

19:08

About Kyle Livingston: From being left at a yard sale as a 12 week old baby to losing $160k of his own money in a failed company, Kyle knows what failure feels like, tastes like, and smells like. But he did not let his circumstances determine his altitude in life. From the lessons learned, Kyle Livingston has since built three 7 figure brick and mortar companies and helped turn nine companies in the red to be wildly profitable. Now as a Business Consultant and Coach his goal is to help others turn Chaos into Profit. Website: https://www.7figureindustry.com Facebook: @Kyle Livingston Instagram: @7figurekyle 2:14 "I feel like a lot of visionaries tend to get stuck between communication and leadership." -Kyle Livingston 3:33 The Biggest Thing Entrepreneurs Really Struggle With 4:42 "What is the immediate action step they can take?" -Brian Keith 6:08 "Usually it's that data you don't know what to do with." -Brian Keith 7:57 "What do you think is the most frequent number that entrepreneurs are not looking at?" - Brian Keith 12:10 "I'll share a quick little story on the importance of this." -Kyle Livingston 15:05 The Topgun Analogy 16:02 "Here's our secrete sauce." -Kyle Livingston…

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1
#191: Creating Passive Income With Property Investments | Shawn Moore 17:36

לפני 2 years17:36

17:36

Shawn Moore is an active real estate investor, the host of the Vacation Rental Revolution podcast, and the founder of Vodyssey, the #1 Vacation Rental Investing Education company in the world. Shawn has one goal in mind: to cut through all the noise and help you find success in acquiring, managing, and marketing a profitable vacation rental portfolio. Shawn has helped thousands of new and experienced investors alike navigate the complicated world of vacation rental investing. If you don’t catch him at the office, he will be spending time with his wife and two kids on a river, beach, or mountain somewhere where phones and computers don’t work. Website: https://vodyssey.com Youtube: @RealShawnMoore Facebook: @Vodyssey's Vacation Rental Revolution Instagram: @vodysseyshawn Tiktok: @realshawnmoore 1:55 "[Real estate] is a phenomenal vehicle for people to be able to build wealth." -Shawn Moore 4:31 "I'm not going to be involved in my day to day operations." -Shawn Moore 5:49 "What's the minimum?" -Brian Keith 6:52 Start in markets that you enjoy. 9:02 It depends on your level of experience. 10:46 "You're going to need a bit of a ramp up period." -Shawn Moore 12:51 "I'm a huge fan of hiring experts to help you." - Shawn Moore…

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1
#190: Put Your Focus in the Right Place for Success | Jeffrey Feldberg 20:02

לפני 2 years20:02

20:02

Jeffrey Feldberg said "no" to a 7-figure offer and "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey said "yes" to a 9-figure offer for his eLearning company Embanet. Today, as CEO of Deep Wealth, Jeffrey pays it forward by helping you capture the best deal instead of any deal. Website: https://deepwealth.com Twitter: @JeffreyFeldberg LinkedIn: @Deep Wealth LinkedIn: @Jeffrey Feldberg Instagram: @jeffreyfeldberg Facebook: @Jeffrey Feldberg 0:42 "How in the world do you master something you've never done before?" -Jeffrey Feldberg 3:42 "The one thing that we can do." -Jeffrey Feldberg 9:32 "It's the same story for most business owners." -Jeffrey Feldberg 11:43 "Having one business is more efficent and more powerful." -Jeffrey Feldberg 13:20 "It's rare that a person has only one project." -Brian Keith 14:57 "Where's the highest ROI?" -Jeffrey Feldberg 17:18 "Thoughout the day, whatever you're doing, write it down." -Jeffrey Feldberg…

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#189: Geofencing: What It Is and Why It’s for You | Justin Q. Croxton 13:16

לפני 2 years13:16

13:16

Are you tired of spending advertising dollars on digital channels that's translating into wasted spend? Are you tired of working with digital agencies not knowing whether your engagement will bear the positive ROI you expect? I know it can be challenging growing a company (trust me, I run our agency so I've experienced the same challenges). As managing partner of Propellant Media ( www.propellant.media ), I oversee and partner with our team in creating innovative and profit-driven marketing programs including lead generation and geofencing marketing that can drive engagement, search engine traffic, and most importantly revenues to our brands and organizations. Be it our lead generation (Pay Per Lead) platform to our other digital advertising solutions (Adwords, geofencing marketing), we'll have a program that best fits your customer acquisition objectives. Visit us at www.propellant.media to learn more. Lastly, we have a podcast called Blood, Sweat & Digital: The Gritty Stories of Executives & Business Owners Who Used Data and Digital to Scale Their Enterprises. If you believe you're a fit to come on our podcast as a guest, shoot me a message and we'll start the vetting process. Website: https://www.propellant.media LinkedIn: @Justin Croxton Twitter: @JQCroxton 1:04 What is geofencing? 2:59 "No, that is not how you should be looking at geofencing." -Justin Croxton 4:40 Brian's possible use-case: how it works and how it wouldn't. 5:42 "It does really really well for real estate developers." -Justin Croxton 6:54 Geofencing use cases with business-to-business conferences. 8:47 "Teams can get the campaigns live in a week-and-ahalf to two weeks tops." - Justin Croxton 11:06 In-depth methods to maximize exposure with geofencing.…

Red Beard Radio with Brian Keith

1
#188: Leverage High-Powered Technology for Your Business | BowTiedSystems 12:32

לפני 2 years12:32

12:32

BowTiedSystems is a premier ZoomInfo partner and a leading sales technology thought leader and consultant. With a focus on helping organizations of all sizes optimize their sales tech stack, BowTiedSystems is dedicated to helping sales teams increase their time spent selling, uncover new revenue opportunities, and boost productivity by 400%. Whether you're a startup or an enterprise company, BowTiedSystems has the skills to help you make the most of your sales tools and drive business growth. You can find him on his popular Twitter account where he shares his insights and industry updates. Twitter: @BowTiedSystems 1:02 The BowTied Community and anonymity. 3:11 "The core problem is they don't know how to use the tech they have." - BowTiedSystems 5:12 Understanding and defining trigger events for sales prospects. 7:27 Utilizing resources such as LinkedIn to filter sales prospects. 8:25 "Email deliverability: it's a huge problem." -BowTiedSystems 10:27 "Adding too much information backfires a lot." -BowTiedSystems…

Red Beard Radio with Brian Keith

1
#187: Gain the Most Value From Your Podcasting | Ben Albert 19:16

לפני 2 years19:16

19:16

When COVID hit, Ben Albert was furloughed from work. He found himself down and out, staring at an empty handle of Jim Beam whiskey. He was unemployed, depressed, and felt unworthy. Hesitantly, Ben opened his MacBook and started reaching out to strangers on Linkedin. This spearheaded his entrepreneurial journey. The rest is history. Now Ben hosts a network of 5 podcasts called “Real Business Connections,” runs a massively successful marketing firm, Balbert Marketing, and has replaced his established sales income in just over a year. Ben found his way. Once an underdog and now a successful entrepreneur, Ben is passionate about helping other underdogs find their way and achieve their dreams. He is on a mission to actually move the needle on one million lives, one conversation at a time. Website: https://realbusinessconnections.com/ Free Consultation/ Meet and Greet: https://calendly.com/balbertmarketing/zoom30 Linkedin: @Balbert Marketing Facebook (Podcast): @Real Business Connections Facebook (Business): @Balbert Marketing Instagram: @realbenalbert Youtube: @Real Business Connections Apple Podcasts: @Real Business Connections Spotify: @Real Business Connections Network 1:04 "I just got started." -Ben Albert 2:14 The power of more than one. 6:09 "Curiosity is something I'm abundant in just naturally." -Ben Albert 7:30 The value of a powerful playbook early on. 9:23 "I like deciding who I'm going to talk to, and I find conversations fascinating." -Brian Keith 11:19 Making the boring mundane work as an opportunity to accomplish more. 12:27 "The CAN system: there’s three Cs - create, content, collaborate - and networking." -Ben Albert…

Red Beard Radio with Brian Keith

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Bank Failures & The Permacrisis | Special Edition with John Robb 21:09

לפני 2 years21:09

21:09

What happened with the collapse of Silicon Valley Bank and Signature Bank over the last 4 days? How much attention should you pay to this crisis, or the next, or the one after that? Welcome back John Robb for his 5th appearance for this special edition of Red Beard Radio. John's other Red Beard Radio episodes: #63: How Networked Tribes Govern Through Alignment | John Robb #85: Transcending Tribalism | John Robb #91: Why we need a new Consensus Reality | John Robb #102: How Societal Artifacts Will Transform Our Civilization Forever | John Robb Find John at johnrobb.substack.com and https://twitter.com/johnrobb…

Red Beard Radio with Brian Keith

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#186: How Your Values in Life and Business Define Your Entrepreneurial Path | Jake & Kat Levingston 13:31

לפני 2 years13:31

13:31

Jake and Kat Levingston are entrepreneurs, Christians, parents, dreamers, freedom fighters, and world travelers who have a big passion to help people succeed in all areas of life. They teach people how to start their own business using online platforms and are big believers in the free enterprise system and financial freedom. They have been helping people get into business for themselves and teaching the importance of budgeting, mentorship, and personal growth for 7 years. The Levingstons truly want to give people the hope that anyone can accomplish anything they desire, as long as they have the willingness and right vehicle to do so. Instagram: @jakeandkatlevingston 0:55 The Levingstons’ first steps as entrepreneurs. 2:23 "Ok, that sentence right there. That’s like a 5-hour interview right there!" -Brian Keith 3:27 The moment of choosing between money and your values. 4:32 "I was actually introduced to some very successful entrepreneurs in the area." -Jake Levingston 5:35 A business gives you freedom from control under somebody else. 6:47 What the Levingstons have accomplished and their goals for the future. 7:59 "We were taught that our entire lives." -Kat Levingston…

Red Beard Radio with Brian Keith

1
#185: Generational Trauma and the Stories We Tell Ourselves | Chris K. Jones 21:36

לפני 2 years21:36

21:36

Chris K. Jones is an award-winning writer, former competitive athlete, and coach. His experiences with professional athletes in his youth shaped his interest in understanding the minds of athletes. Trying to mimic his heroes, he ignored the messages his body was sending him. After a series of broken bones, an eating disorder, and mental health issues, he knew he had to change. Chris turned to judo (translated as the “gentle way”), Buddhism, meditation, and intensive self-reflection to begin his journey to healing. This served as a pathway to understanding who he was on and off the mat and how to turn failure into success. Chris uses his imagination and suspenseful storytelling to raise awareness about generational trauma and mental health in sports. He splits his time between Tarrytown, NY, and Barbados. Website: www.chriskjones.com Twitter: @headcase_novel Facebook: @Chris K. Jones 1:43 "A lot of creative people had these fears around money." -Chris Jones 4:10 The love of money and hating being poor. 6:19 Chris's breakdown on the importance of time management when billing a client. 7:48 "We all have generational trauma, whether it was intended or not." -Chris Jones 9:28 How Chris's book "Headcase" came to him. 14:44 "The monster gets let out of the cage and we have to control that." -Chris Jones 17:37 How a we can identify the demons in our own head.…

Red Beard Radio with Brian Keith

1
#184: How to Empower and Incentivize Your Sales Team | Patrick Butler 24:12

לפני 2 years24:12

24:12

After dropping out of college following just one year of studies, Patrick Butler immersed himself in the world of sales and business. Rather than being confined to a strict curriculum, he doubled down on his education to learn about what fascinated him the most. This led to a career in the residential solar industry. He began as a door-to-door salesman and transformed the opportunity to be a founder of Better Earth Inc in 2019. Since then, Better Earth has become the fastest-growing solar company in the nation. In an effort to widen his search for knowledge and to share it with the world, Knowledge Without College was created as a platform for Patrick to host guests from all walks of life to share their specialized knowledge and unique perspective. Patrick is based out of Los Angeles metropolitan area and works at Better Earth as Chief Operations Officer. He is co-founder of Better Earth and the host of the Knowledge Without College podcast and the Mars Mindset podcast. Website: www.betterearth.solar Website: knowledgewithoutcollege.com Twitter: @PatrickButler00 Instagram: @patrickbutler00 Podcast: Knowledge Without College Podcast Podcast: Mars Mindset podcast 3:55 "It doesn't take much to just get into a conversation with a customer." -Patrick Butler 6:59 Why Patrick's people moved around the country for a direct sales position. 8:05 "You're creating an unfair advantage for your staff." -Brian Keith 12:01 Why Better Earth came into existence. 15:49 "We regularly accept people with no prior sales experience." -Patrick butler 18:15 What it takes to motivate a maximum sales performer. 20:32 "All of a sudden the entire universe is conspiring against you." -Patrick Butler…

Red Beard Radio with Brian Keith

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#183: How You Can Get To 8 Figures | Bryan Clayton 23:16

לפני 2 years23:16

23:16

Bryan Clayton is the CEO and cofounder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal, Bryan founded Peachtree Inc, one of the largest landscaping companies in Tennessee. He grew the business to earn over $10 million a year in annual revenue before it was acquired by Lusa Holdings, LLC in 2013. Bryan‘s interest and expertise relate to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit. Website: https://www.yourgreenpal.com LinkedIn: @Bryan Clayton Instagram: @bryanmclayton Twitter: @bryanmclayton 2:50 The three tasks a new business start-up takes on. 4:23 "It's a lot harder mentally to build the system than it is just to do the work yourself. " -Bryan Clayton 6:38 The purpose of developing a systematic process for your business. 9:05 "What works for me is dating before we get married." -Bryan Clayton 11:58 The benefit of fractional hiring for your business. 15:01 "As a business owner, it is a game of whack-a-mole." -Bryan Clayton 17:56 Input versus output metrics with sales.…

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#202: Humanness and Value Alignment in the age of AI | Lisa Catto