Lord Bilimoria: How Cobra Beer Scaled Against All Odds

Screw It Just DO It with Alex Chisnall

תוכן מסופק על ידי Alex Chisnall. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Alex Chisnall או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

13d ago 13:49

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In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Lord Karan Bilimoria, founder of Cobra Beer, as he shares the story of how he built one of the world’s most recognisable beer brands from scratch. He launched during a recession, with no credibility, no resources, and fierce competition from global giants. What he did have was resilience, determination, and the ability to turn obstacles into opportunities.

From selling only big bottles of Cobra in Indian restaurants to expanding across 40 countries, Lord Bilimoria explains the lessons every founder needs to hear about starting, scaling, and sticking with it when others would give up.

Key Takeaways:

How to start and scale during tough economic conditions
The role of customer feedback in building credibility and confidence
Why resilience and guts are essential traits for founders
Turning early obstacles into long-term opportunities
The importance of perseverance when building a global brand

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.

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