Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary
Episode #15 – Talking Tech: A SmarterChaos Behind the Scenes Look at the Technical Aspects of Launching an Affiliate Program
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Are you thinking about launching an affiliate program in the future? Do you want to know more about the technical aspects which are played out behind the scenes? Do you think it is a simple process? The technical aspects of an affiliate program launch can be much more complicated than people think.
It is not as simple as pressing a button and the whole system starts working. Often there are a number of talented technical people working behind the scenes to get your affiliate program set up properly and launched.
If you are looking to launch your own affiliate program, invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Doug Davis, COO of SmarterChaos, and James Martell, founder of The School of Internet Marketing and VP of Marketing for jambMEDIA. This week they discuss the technical aspects which are happening behind the scenes when you launch an affiliate program and the maintenance which continues on afterwards.
This podcast is bound to open your eyes to the intricate nature of the process of launching an affiliate program, to ensure that it runs smoothly and gives you a great return.
The Right Tool to Do the Job
Doug says the first step is to ensure that you have the right tools and platform for doing the job. They use a the Impact Radius platform. He believes it is head and shoulders above other options available on the market.
Impact Radius was one of the first Electronic Insertion Order systems. This allows businesses to set the terms of business and then automate everything including the financial transfers.
The tool also offers extensive reporting, anti-fraud and collects data from a number of different media sources, not just from the affiliate marketing.
The Depths of the Technical Side
James is particularly impressed by the level of technical aspects which go into the launching of an affiliate program. He also believes there are a number of businesses out there which don’t realise the depth of work which goes into the launch of affiliate programs.
For each client, the unique angle of what they want to accomplish has to be carefully considered to see which option is right for them. As Doug states, there are many ways to implement the technical side, however not every way is best for the client.
Sometimes when there are two or three platforms being used, there can be a lot of going backwards and forwards to make sure the programs work to their full potential.
The Problem of Fraud
One of the things which occupies Doug’s time is the mitigation of fraud and as James says, there is a high level of sophistication out there from fraudsters.
Luckily there are tools which can support in the identification and protection against fraud. However, Doug states sometimes it takes a little of the human element to identify patterns associated with fraud.
There are a number of issues which are discussed during the podcast including the answers to these questions:
- In the reports of affiliate programs, what do ‘spikes’ and ‘dips’ in web traffic mean?
- What are some of the methods fraudsters use to ‘game’ the system?
- What are Doug’s responsibilities as a COO at SmarterChaos?
- What are the essential considerations for businesses when they are launching an affiliate program?
Looking to Launch an Affiliate Program?
Are you looking to conduct an affiliate program launch? Do you want to know what goes into the technical side of the launch? Then why not listen to this podcast and really understand what goes on behind the scenes. Then come back and let us know what you thought in the comments below!
SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.