Episode #21 – Top 5 Tips to Optimize your Marketing via Technology

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Are you looking to optimize your company’s marketing performance with the help of new technology? Are you wondering what the best options are for your business? Marketing technology can perform a variety of tasks. Identifying which products out there that will service your needs can be tough.

Learning how to evaluate your options can make your decision easier.

If you are looking for how to maximize and optimize your marketing efforts then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos, and Todd Crawford, co-founder and VP of strategic initiatives at Impact Radius. In this edition they are talking about how you can optimize your marketing with the use of technology.

Technology is a major part of online marketing, getting the best option is therefore important.

The Various Options

Matt begins the episode by stating customers are always asking how they can use technology in their marketing. He states it all depends on what your want to accomplish with the technology.

There are so many different technologies out there which can perform a number of different tasks. For example some will track visitors, monitor your ‘return on investment’, help you optimize your landing pages and help you detect fraud.

The major issue is that there are so many options that it can be difficult for any business to decide which is best for them. Matt says part of the problem is that most people are marketers and not designers and therefore cannot understand the intricacies of the technology.

The Problems Of A Mix And Match Solution

Todd feels it is essential that you have someone in your team who becomes an expert on any marketing technology you utilize. This helps your business use the technology autonomously and rely less on the support of the product’s technical team.

When a survey was conducted on businesses it was found that many of them use about nine different marketing technologies within their business. The problem with mixing technology is that some technologies are not compatible with each other.

Matt and Todd agree that when this occurs it is often a blame game with each technology provider blaming the other one for not allowing the two technologies to work well together.

Ensuring You Have the Right Technology

Matt and Todd go on to discuss some of the best ways to ensure you have the right technology. During the podcast, the two discuss the following:

• How your peers and previous business partners can support your choice in which technology to use.
• How the methods of selling should be considered in your purchasing decision of new technology.
• What should be your main concern when choosing new marketing technology.
• Why fraud mitigation should be in your decision making process.
• If there is ever a case for one size fits all when it comes to technology.

What Do You Want From Technology?

Are you considering adding technology into your marketing process? Do you want more information on how to select the best technology for your business? Then spend twenty minutes of your time to listen to Matt Frary in this insightful podcast. Then come back and give us your feedback, we would like to hear your thoughts.

Improve Content Management Efficiency

How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill.

Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us!

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

The post Episode #21 – Top 5 Tips to Optimize your Marketing via Technology appeared first on SmarterChaos.