Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary
Episode #24 – Does a Network Really Add Value to Affiliates and Advertisers?
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Are you looking to grow your business by joining an affiliate network? Are you wondering if an affiliate program could add value to your customers’ experiences? Affiliates are one of the most popular methods to draw traffic to a website and achieve significant sales. But does an affiliate network add value to the customer experience?
If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos, and Kevin De Vincenzi, CEO of XY7Elite.com part of Rapid Response Marketing and Founder of Fanwars.com. In this edition they’ll be talking about whether a network really adds value to affiliates and advertises or not.
Quick Background Into Kevin De Vincenzi
Matt begins this episode by talking about the recent changes that have occurred at Smarter Chaos. The team has doubled and they’ve moved offices into an old fire / police station. As the weeks continue, he promises to keep us informed on the new office.
Then the podcast moves onto Kevin’s history and how he built one of the most successful CPA networks. Kevin started his career in 1998 with a couple of colleagues. Advertisers at this time were very sparse and products were not standardised.
Kevin’s team found they had to design products for their customers themselves. One of the notable products they designed was the AOL anti-timer. This was to stop AOL kicking users off the internet if it felt they weren’t active anymore; which was regularly the case if the user was downloading a large file.
A New Affiliate Venture
In 2003, Kevin launched XY7.com, an affiliate network. This was a good program, as he states, because data and intel, with other benefits, could be shared between them. This program proved to be very successful; so they launched XY7Elite in 2007. This was for an elite group of affiliates who would make $1000 or more a week. With the new venture affiliates received extra benefits and were paid weekly. Again this was a highly successful new business.
Part of the reason why Kevin’s ventures were successful is because he knows affiliate networks must add value to the process.
While most affiliate networks were conducting business in one manner, Kevin took his businesses in another direction. This was something that caught Matt’s attention and when he left ROI Rocket four years ago and realised the confused state of the affiliate eco-system, he decided to create SmarterChaos. This has led to the two offering their customers great success.
During this podcast Matt and Kevin will discuss:
- What options do advertisers have when they are looking to have an affiliate system?
- What performance and satisfaction do big name networks like Linkshare and Commission Junction offer?
- According to Kevin, what is the biggest problem with Commission Junction and other networks like it?
- How quick can Matt and Kevin tell if an advertiser will fit their network?
- What are some of the benefits Matt and Kevin offer their advertisers?
Are You Looking For A High Value Affiliate Network?
Do you want to learn more about value adding affiliate networks? Do you want to know why you should consider your network carefully? Then invest 20 minutes of your time and listen to Matt Frary on Chaos Makes Sense. Afterwards come back and let us know your thoughts.
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SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.
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