Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing

The Tom Ferry Podcast Experience

Buyer agency has never been more important.

Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.

In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.

Watch or listen now.

In this episode, they discuss…

0:00 – Fixing buyer agency perception

4:08 – What matters to consumers

9:16 – Questioning value

12:00 – Setting better expectations

16:25 – Tell the right story

22:50 – Revealing statistics

26:30 – The best script is the truth

31:00 – Lead the pack