[$600M+ raised] Deel’s Founder, Alex Bouaziz: pivoting with conviction

Sit Down Startup

Founded in 2019 with the goal of offering a simple solution for hiring freelancers and contractors internationally, Deel pivoted just a week before demo day. They restructured their program and grew to over 1,900 employees, 10K+ customers worldwide and raised $600M+.

Here are the key takeaways from our chat with Co-Founder & CEO, Alex Bouaziz:

• Time is money. Move fast and see what sticks — you are defined by your growth.
• Be customer-centric. Have strong customer empathy and work hard to maintain their appreciation for your product.
• Put your hands in the “mud”. You need to be able to fully understand and do the job yourself before you hire other people.