How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang

Small Business PR

In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully seen for their genius.

John shares his journey as an immigrant and Asian-Canadian entrepreneur navigating assimilation, self-promotion, and the pressure to “blend in.” What started as burnout and even a health scare led him to redefine what belonging and authenticity mean in business.

If you’ve ever struggled with imposter syndrome, self-doubt, or the fear of standing out, this episode will give you a framework for showing up unapologetically.

From Assimilation to Authenticity in Business

John unpacks the difference between assimilation and integration, and why hiding cultural identity comes at the cost of creativity, confidence, and long-term success.

Why Belonging is a Business Strategy

Belonging isn’t just something we seek—it’s something we create. John explains how building spaces of belonging can transform the way we market, lead, and connect with our communities.

How Shame and “Shoulds” Sabotage Growth

Shame often hides in subtle habits like “mitigating language” (“I’m just…” or “I only…”). John reveals how these unconscious patterns keep entrepreneurs small and how a simple “mitigation audit” can shift you into assertiveness.

Tools and Practices to Build Confidence and Visibility

• The “I will finally be enough when…” exercise to uncover limiting beliefs
• A Mitigation Audit for spotting apologetic language in your emails and pitches
• Gloria’s CPR Method (Credibility, Point of View, Relevance) to craft clear, authentic PR messaging
  

Final Takeaway

Your business cannot thrive if you don’t believe you deserve to be seen. Whether you’re an immigrant, woman of color, neurodivergent founder, or simply someone who has felt “not enough,” this episode reminds you that your story is your superpower.

From burnout to Big Asian Energy—John’s journey shows it’s possible for you, too.