How to Use Soft Skills to Enhance Team Performance and Leadership in Technical Fields Featuring Gloriana Teh

Smashing the Plateau

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הוסף לפני nine שנים

תוכן מסופק על ידי Smashing the Plateau. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Smashing the Plateau או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The Agile Brand with Greg Kihlström®

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

לפני 10 ימים28:52

הפעל מאוחר יותר

רשימות

לייק

אהבתי

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני שנה 24:06

MP3•בית הפרקים

Gloriana Teh is the founder and owner of Claritas Consulting & Coaching. She equips leaders and organizations so their people and projects can thrive. Claritas Consulting & Coaching provides strategy and talent management consulting services to organizations, along with leadership and career coaching services.

Prior to consulting, Gloriana was responsible for process development and optimization for a large specialty chemicals company. She pivoted from process development to people development after over 20 years of corporate experience.

In today's episode of Smashing the Plateau, you will learn how to develop essential soft skills for leadership and team success.

Gloriana and I discuss:

What prompted Gloriana to transition from engineering to consulting [00:02:27]
The role of soft skills in technical teams [04:31:8]
Defining and understanding soft skills [00:05:11]
The importance of human interaction for team collaboration [00:05:44]
Initial consulting experiences and challenges [00:05:55]
Designing and implementing a data visualization tool [00:07:17]
Why digital transformation projects often fail [00:07:42]
Applying core concepts across different disciplines [00:09:09]
The impact of feedback and quick success on her consulting journey [00:09:39]
Connecting personal strengths to business development [00:10:18]
Identifying the ideal client and solving their problems [00:11:35]
Upcoming opportunities and projects [00:12:17]
The significance of emotional intelligence in leadership [00:13:00]
Advice for transitioning from corporate to solo entrepreneurship [00:16:03]
The importance of networking and community support [00:18:13]

Learn more about Gloriana at https://claritas.harrisonassessments.com/.

Thank you to our sponsor:

The Smashing the Plateau Community

Join now to get exclusive, concise strategy tips from our podcast experts – your success journey starts with one click!

222 פרקים

#Business #Small Business #Entrepreneurship #David Shriner-Cahn #Careers #Entrepreneur #Self-Improvement #Podcasting Education

How to Use Soft Skills to Enhance Team Performance and Leadership in Technical Fields Featuring Gloriana Teh

Smashing the Plateau

published לפני שנה

שתפו

MP3•בית הפרקים

In today's episode of Smashing the Plateau, you will learn how to develop essential soft skills for leadership and team success.

Gloriana and I discuss:

What prompted Gloriana to transition from engineering to consulting [00:02:27]
The role of soft skills in technical teams [04:31:8]
Defining and understanding soft skills [00:05:11]
The importance of human interaction for team collaboration [00:05:44]
Initial consulting experiences and challenges [00:05:55]
Designing and implementing a data visualization tool [00:07:17]
Why digital transformation projects often fail [00:07:42]
Applying core concepts across different disciplines [00:09:09]
The impact of feedback and quick success on her consulting journey [00:09:39]
Connecting personal strengths to business development [00:10:18]
Identifying the ideal client and solving their problems [00:11:35]
Upcoming opportunities and projects [00:12:17]
The significance of emotional intelligence in leadership [00:13:00]
Advice for transitioning from corporate to solo entrepreneurship [00:16:03]
The importance of networking and community support [00:18:13]

Learn more about Gloriana at https://claritas.harrisonassessments.com/.

Thank you to our sponsor:

The Smashing the Plateau Community

Join now to get exclusive, concise strategy tips from our podcast experts – your success journey starts with one click!

222 פרקים

#Business #Small Business #Entrepreneurship #David Shriner-Cahn #Careers #Entrepreneur #Self-Improvement #Podcasting Education

Alle Folgen

Smashing the Plateau

1
How to Build a Magnetic LinkedIn Profile That Attracts Clients and Partnerships Effectively Featuring Janice Porter 25:25

לפני יומיים25:25

25:25

She has an innate curiosity, which she has leveraged to build business relationships and teaches others how to do the same. Her passion lies in working with people who want to grow their businesses through relationship marketing and networking—and she accomplishes this using both online and offline strategies. LinkedIn training is a significant part of Janice’s business. She believes that all business professionals need to have a magnetic LinkedIn profile and that LinkedIn is THE platform for attracting new clients, strategic partners, and referrals. Staying connected and nurturing relationships come next, and Janice shows clients how to implement a "tangible touch" follow-up system to achieve that. Janice truly values the friendships and business relationships she cultivates, and when she meets someone new, she is always thinking, "How may I support you?" In today's episode of Smashing the Plateau, you will learn how to leverage your relationships and effectively use LinkedIn to expand your professional network. Janice and I discuss: Janice's journey from teaching to entrepreneurship [01:18] The challenges she faced transitioning to self-employment [02:47] The importance of networking and follow-up [06:54] How Janice utilized the Chamber of Commerce for business growth [09:20] The role of LinkedIn in building relationships [10:36] Strategies for effective communication on LinkedIn [13:44] The significance of consistency in social media engagement [20:32] How to protect and nurture your community connections [21:57] Learn more about Janice at www.janiceporter.com and connect with her on LinkedIn at linkedin.com/in/janice-porter . Thank you to our sponsor: The Smashing the Plateau Community Sign up today to unlock exclusive insights and bite-sized strategies from our experts—your journey to mastering success is just a click away!…

Smashing the Plateau

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How to Transform Your Expertise into a Profitable Business Model Post-Corporate Career Featuring Jane Wesman 25:11

לפני 9 ימים25:11

25:11

Jane Wesman is the creative force behind the public relations agency that bears her name. An expert in book marketing and publicity, she is the author of Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success , which has been called "a clear and concise blueprint for the tasks of operating a business" by The New York Times . Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes. Her articles on marketing and entrepreneurship have appeared in such media outlets as CEO World , American Bookseller, Inc. , and entrepreneur.com. Wesman served as President of the New York City chapter of the National Association of Women Business Owners for four years and is currently on the board of the Women's Media Group. Her videos about book publicity and marketing can be viewed on YouTube at Book Marketing Pro. Jane and I discuss: The top challenges faced by corporate refugees transitioning into entrepreneurship [02:33] How to clearly define your service offerings [04:13] The importance of finding and understanding your niche [04:54] Strategies for building a targeted marketing plan [08:38] The role of cash flow in sustaining your business [10:04] Creative ways to structure your service offerings [12:20] The impact of AI on consulting practices [15:30] The value of community support for entrepreneurs [20:01] Learn more about Jane at https://www.wesmanpr.com . Thank you to our sponsor: The Smashing the Plateau Community Don’t miss out! Subscribe now for insider tips and expert strategies from our podcast—your ticket to success is just one click away!…

Smashing the Plateau

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How to Use Email Marketing as a Strategic Tool for Doubling Your Revenue in 90 Days Featuring Jason Resnick 22:55

לפני 16 ימים22:55

22:55

Jason Resnick helps Course Creators, Digital Product Creators, and Coaches double their revenue from their email lists in 90 days without using email as a blunt tool to broadcast to everyone. This approach addresses the unclear path they have for converting subscribers into customers, allowing them, as business owners, to build a business designed around the life they want to live. In today's episode of Smashing the Plateau, you will learn how to leverage email marketing to create sustainable business growth. Jason and I discuss: Jason's journey from web developer to email marketing expert [01:50] The importance of aligning your business with your lifestyle goals [03:40] How to build genuine connections with your audience through email [06:45] Common pitfalls in email marketing that entrepreneurs face [09:10] Techniques for optimizing email campaigns for better results [12:45] The role of community in building your business [17:10] Jason’s philosophy on saying no to projects [18:19] Tips for nurturing your email list effectively [20:38] Learn more about Jason at https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&utm_medium=podcast&utm_source=smashing_the_plateau&utm_content=feb Thank you to our sponsor: The Smashing the Plateau Community Sign up today for exclusive insights and concise strategies with just a click away!…

Smashing the Plateau

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How to Create a Human-Centric Customer Experience that Resonates and Drives Business Results Featuring Simon Robinson 28:49

לפני 23 ימים28:49

28:49

Simon Robinson is one of the pioneers of customer experience, having co-authored the world’s first article on customer experience strategy in 1995. In the 1990s, he served as the business development manager responsible for smartphones at British Telecom (BT Cellnet/O2) and was a co-founder of Genie Internet, one of the UK’s first startup unicorns developed inside BT Group. He is the Worldwide CEO of Holonomics, an international keynote speaker, and a bestselling author, including Designing Customer Experiences with Soul: How to Build Products, Services, and Brands that People Genuinely Love (2024). In today’s episode of Smashing the Plateau, you will learn how to redefine customer experience by integrating the concept of 'soul' into customer interactions. Simon and I discuss: The definition of customer experience and its key components [00:02:09] Common misconceptions organizations have about customer experience [00:03:23] The importance of understanding customer experience history [00:05:00] How to align departments for improved customer experience [00:06:56] The evolution of customer experience from human-computer interaction [00:08:02] The impact of AI and digital interactions on customer experience [00:10:52] The shift towards a more humanized approach to business [00:11:56] The role of community in building effective customer experiences [00:24:04] Learn more about Simon at: Medium: https://medium.com/@srerobinson Amazon: https://a.co/d/0jeQgFO Instagram: https://www.instagram.com/srerobinson1/ Thank you to our sponsor: The Smashing the Plateau Community Subscribe now for exclusive insights featuring curated, brief strategy tips– unlocking your path to success is just one click away!…

Smashing the Plateau

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How to Transform Your Business with Storytelling and Community Engagement Featuring Renee Frojo 22:40

לפני 4 weeks22:40

22:40

Renee Frojo has spent over 20 years helping businesses tell impactful stories. As the founder of A Good Reputation, Renee combines her journalism background with her passion for entrepreneurship to help purpose-driven startups, founders, fractional leaders, and freelancers uncover and share the stories that resonate most. Renee's relatable stories have earned her nearly 10,000 followers on LinkedIn. Through her signature approaches—Your Story is Your Strategy, which demonstrates how to build trust through personal storytelling, and Build it Publicly, a framework for overcoming the fear of vulnerability—Renee equips her clients to connect with the right audience, inspire action, and amplify their success. In today's episode of Smashing the Plateau, you will learn how to harness the power of storytelling to build trust and connect authentically with your audience. Renee and I discuss: Renee's lifelong passion for entrepreneurship [01:50] Her journey from journalism to entrepreneurship [03:06] The evolving landscape of personal branding [06:12] Challenges faced by professionals in the digital age [07:43] The importance of storytelling in marketing [10:12] Building authentic connections through personal storytelling [12:59] The role of community in business success [19:28] Learn more about Renee at https://www.instagram.com/reneelynnfrojo/ and https://x.com/frojofeed . Thank you to our sponsor: The Smashing the Plateau Community Subscribe today for insider access to curated, actionable strategies– unlocking your success is just one click away!…

Smashing the Plateau

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How to Use Ghostwriting and Marketing to Establish Expertise and Influence Featuring Michael Schein 27:50

לפני 5 weeks27:50

27:50

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold. In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader. Michael and I discuss: Michael's journey from copywriting to marketing consultancy [02:18] The concept of becoming a "micro celebrity" [06:10] The importance of having a book to establish expertise [07:00] Overcoming the fallacy of scale in business [08:12] The impact of community on professional success [16:34] How to balance intuition and external advice [18:00] Michael's insights on thinking like a scientist to find your niche [21:35] Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com . Contact Michael directly at: - Email: mfs@microfamemedia.com - Phone: (917) 273-9885 Thank you to our sponsor: The Smashing the Plateau Community Get exclusive access and strategic insights – subscribe now and take the first step towards mastering success!…

Smashing the Plateau

1
How to Understand Your Money Brain and Make Confident Financial Decisions Featuring Jeannie Dougherty 24:28

לפני 6 weeks24:28

24:28

Jeannie Dougherty is a money expert and mental fitness guide who can help you rewire your money brain and make your money work for you. In today's episode of Smashing the Plateau, you will learn how to break free from stressful money cycles and harness a positive money mindset. Jeannie and I discuss: The power of believing you are more than your money [00:00:24] Understanding the emotional aspects of financial decisions [00:03:03] The concept of the "money brain" and its impact on behavior [00:07:02] Practical steps to change your financial narrative [00:09:06] The importance of taking actionable steps to improve cash flow [00:10:28] Shattering your own glass ceiling in business [00:12:55] Building a supportive community for financial success [00:18:21] Jeannie’s mission with the caregiver conference [00:20:43] Learn more about Jeannie at https://globalmoneycoach.com . Thank you to our sponsor: The Smashing the Plateau Community Subscribe today for insider access to focused strategy tips from our podcast guests – take the leap towards success with a simple click!…

Smashing the Plateau

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How to Redesign Your Life After a Professional Setback Featuring Scott Couchenour 23:28

לפני 7 weeks23:28

23:28

Scott went from being gainfully employed to bankrupt to experiencing a breakthrough. In 2015, after 27 years of top-level leadership in a national multimillion-dollar family business, the door slammed shut, and Scott found himself a 50-year-old without a career. After a period of dark days and months, he knew he had to rebuild and rediscover his identity. Through trial and error, mistakes, and victories, Scott became proficient at problem-solving and executing a plan. He began to experience the joy of his newly discovered freedom. He is doing what he loves and earning a living doing it. This experience has given Scott a unique vantage point to understand the life of business owners or executives who are facing a transition in their careers and don’t know what their next act looks like. Scott has dedicated his hero's journey to helping others transition from executive to freelancer. He has honed the skills and methodology to reach clarity more quickly and accelerate progress. In today's episode of Smashing the Plateau, you will learn how to break free from living by default and design a fulfilling life. Scott and I discuss: Scott's journey from gainfully employed to bankrupt to breakthrough [01:36] The impact of the 2008 financial collapse on his career [03:12] Discovering the importance of identity beyond career roles [05:45] How to transition from living by default to living by design [07:58] The six hallmarks of a fantastic fourth quarter [10:02] Strategies for iterating and executing a new life plan [12:34] The role of community in navigating transitions [15:10] Tips for finding the right support network [18:25] Learn more about Scott at https://www.servingstrong.com/join . Thank you to our sponsor: The Smashing the Plateau Community Subscribe today for exclusive insights and practical strategies– your path to success is just a click away!…

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1
How to Address Work-Life Imbalance and Stress in the Workplace Featuring Jahmaal Marshall 24:30

לפני 8 weeks24:30

24:30

Jahmaal Marshall is a corporate wellness advocate and leader who reshapes work cultures to prioritize mental health. With a 12-year track record, he equips executives and HR professionals with strategies to combat burnout and stress, teaching them how to have more energy and increase their focus and drive to thrive both professionally and personally. Through consulting and coaching programs, Jahmaal addresses deep-seated challenges such as constant stress, feelings of doubt, worry, and work-life imbalance. His solutions foster healthier work environments, yielding more present, energized employees and a more robust bottom line for the company. In today's episode of Smashing the Plateau, you will learn how to create a supportive workplace culture that prioritizes mental health. His early career and the progression to a corporate wellness advocate [00:01:55] The impact of personal experiences on his professional mission [00:03:09] Transitioning from government work to in-depth counseling [00:04:10] The signs of overworking and its long-term effects on health [00:07:07] The development of his Rewire and Renew framework [00:08:39] How personal crises influenced his professional perspective [00:09:17] The transformative effect of setting boundaries in professional life [00:15:37] His approach to content creation and community building on LinkedIn [00:12:15] Learn more about Jahmaal at: (Burnout Mini-Course): https://jahmaalmarshall.podia.com/https-jahmaalmarshallpodiacom-the-burnout-mini-course?coupon=SMASHTHEPLAT2025 (Discovery Call): https://calendly.com/listenthenspeak/30min Thank you to our sponsor: The Smashing the Plateau Community Sign up today for premium access to expertly curated, succinct strategy tips– your pathway to success starts with a simple click!…

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1
How to Use SEO and Marketing Strategies for Effective Content Creation Featuring Alison Ver Halen 23:57

לפני 9 weeks23:57

23:57

Alison Ver Halen majored in English and Psychology without realizing she was obtaining the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today, and Alison is still writing blog posts, as well as website landing pages and emails. She also integrates SEO and marketing strategy into the content she writes to give her clients the best chance of attracting, engaging, and converting their ideal clients. In today's episode of Smashing the Plateau, you will learn how to transform your passion for writing into a successful business. Alison and I discuss: How Alison stumbled into content marketing as a career [01:54] The importance of talking about your passion [02:05] Finding your community and networking effectively [03:38] The evolution of Alison's business model [06:01] The significance of SEO and marketing strategy in content creation [09:11] How to track what works and what doesn't in your business [10:31] The role of consistent content creation in building trust [13:00] Tips for professionals struggling with content creation [14:54] The importance of distribution channels for your content [16:21] Alison's approach to leveraging YouTube and podcasts [18:00] Learn more about Alison at: https://avwritingservices.com/ https://www.youtube.com/@alisonverhalencontentmarketer https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9 Thank you to our sponsor: The Smashing the Plateau Community Subscribe for exclusive strategy advice from our podcast guests – transform your path to success with just one click!…

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1
How to Enhance Your Leadership Skills for a Fulfilling Career Path Featuring Tammy Gooler Loeb 26:21

לפני 10 weeks26:21

26:21

Tammy Gooler Loeb is an executive leadership and career coach, speaker, and facilitator with expertise in leadership, team development, organizational culture, communication, and career transitions. For over two decades, she has enjoyed supporting clients across a wide variety of sectors and industries. Tammy is the author of the award-winning book, Work from the Inside Out: Break Through Nine Common Obstacles and Design a Career That Fulfills You . She hosts a biweekly podcast, Work from the Inside Out, featuring professionals who have transitioned their careers to more meaningful and satisfying work. In today's episode of Smashing the Plateau, you will learn how to redefine career success and find happiness in your professional life. Tammy and I discuss: The evolving definitions of career success and happiness [02:34] The impact of remote and hybrid work on career fulfillment [03:29] How to find balance between personal and professional lives [05:10] The importance of control over work environments [06:51] Challenges faced by new leaders in today’s organizations [10:27] Strategies for finding support in leadership roles [13:15] The value of community in overcoming leadership challenges [19:00] Learn more about Tammy at: https://www.instagram.com/tammygoolerloeb/ https://www.facebook.com/TammyGL/ Thank you to our sponsor: The Smashing the Plateau Community Join now for exclusive access to curated, brief strategic tips from our podcast professionals – transforming your path to success is only a click away!…

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1
How to Use Storytelling for Career Advancement in a Changing Job Market Featuring John Neral 22:24

לפני 11 weeks22:24

22:24

John Neral is an executive and career transition coach who helps mid-career professionals find a job they love or learn to love the job they have. He is also an author, speaker, and host of The Mid-Career GPS Podcast. When he’s not working, John is a professional bowler who continues to compete on the PBA Regional Tour. In today's episode of Smashing the Plateau, you will learn the importance of storytelling and stability for career advancement in a rapidly evolving job market. John and I discuss: The current challenges facing mid-career professionals [02:05] Why stability is a primary concern in today’s economy [04:48] The importance of telling your story effectively [06:30] How to use evidence-based metrics to demonstrate your value [08:15] Techniques for keeping interviewers engaged [11:10] Strategies for leveraging your network effectively [14:20] The significance of personal boundaries for professional well-being [17:35] Learn more about John at: LinkedIn - https://www.linkedin.com/in/johnneral/ YouTube - https://www.youtube.com/@johnneralcoaching Instagram - https://instagram.com/johnneralcoaching Thank you to our sponsor: The Smashing the Plateau Community Join us now for exclusive access to carefully curated, concise strategies from our podcast experts – take the first step toward your success with just one click!…

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1
How to Establish Credibility in Branding as a New Entrepreneur Featuring Philip VanDusen 29:51

לפני 12 weeks29:51

29:51

Philip VanDusen is a branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design, and entrepreneurship on YouTube to his 295k subscribers, in the Brand•Muse newsletter, the Bonfire mastermind community, and on the Brand Design Masters podcast. Philip has led creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy, and as Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of Fortune 100 companies. In today's episode of Smashing the Plateau, you will discover how to navigate significant career changes and master the art of branding from a seasoned expert. Philip and I discuss: His reflections on what he might have done differently in his career [00:00] How he transitioned from a corporate role to entrepreneurship [02:13] The concept of career being more like a web than a ladder [02:52] Starting out in branding and the progression to where he is now [03:42] The importance of experiential learning over formal education in some fields [04:58] Dealing with imposter syndrome and the fear of uncertainty [06:18] The shift from working in real life to digital environments and adapting to new technologies [08:42] Advice for corporate refugees transitioning to their ventures [10:02] Establishing credibility and authority when starting new [11:39] The vital role of community in supporting career transitions [12:35] The importance of visual branding and consistency across platforms [14:01] How to start building a personal brand even before fully defining your services [16:35] Exploring the potential of digital content to attract and retain clients [21:06] Learn more about Philip VanDusen: WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting LINKEDIN https://www.linkedin.com/in/philipvandusen/ YOUTUBE https://www.youtube.com/c/philipvandusen Thank you to our sponsor: The Smashing the Plateau Community Gain immediate access to exclusive, streamlined strategy advice from our podcast experts by subscribing now – your journey to success is just one click away!…

Smashing the Plateau

1
How to Make the Leap from Employment to Media Innovation Featuring Jon Leland 28:12

לפני 13 weeks28:12

28:12

Jon Leland has been a media innovator for over 40 years, including serving as the founding director of creative services for the USA cable TV network. He has led video production and creative services companies for over 30 years. Currently, Jon is the host and producer of the Video Mojo video podcast and the creative director of the boutique marketing agency ComBridges, which delivers content, social media, and video marketing services, as well as AI creativity consulting. Jon's passion is supporting people in living more creatively and joyfully through his latest venture, the Creativity Sandbox Community. In today's episode of Smashing the Plateau, you will learn about the transition from corporate life to entrepreneurship, the critical role of community and networking in sustaining a business, and how AI can be harnessed to fuel creativity and innovation. Jon and I discuss: His journey from an employee to a media innovator and entrepreneur [00:21] How community and networking supported his career transition [03:48] The critical role of AI in creativity and marketing today [06:36] The evolution of his business and the multiple pivots over the years [08:01] The concept of "following the juice" and finding your passion [18:04] How to harness AI effectively for creative processes [18:29] Advice for corporate refugees looking to start their own business [24:08] Learn more about Jon at https://play.combridges.com . Thank you to our sponsor: The Smashing the Plateau Community Get exclusive access now to carefully selected, concise strategy insights from our podcast experts – one click can set you on the path to success.…

Smashing the Plateau

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How to Craft a Successful Career Transition in the Speaking Industry Featuring Blair Nichols 24:18

לפני 14 weeks24:18

24:18

Blair began his career in New York at the HarperCollins Speakers Bureau, a business he never knew existed. From there, he had the privilege of leading the Hachette and Simon & Schuster Speakers Bureaus for GTN (now UTA Speakers), before moving west to work with Keith Ferrazzi (author of "Never Eat Alone"). He served as his chief of staff for over three years and learned how keynote speaking can be strategically positioned for corporate coaching and consulting while also studying at UCLA Anderson. After a few temporary roles during his last year of business school, he returned to the Speakers Bureau world post-graduation. However, after signing and establishing talent, growing and scaling valuable assets and businesses for bosses with nothing to show for it after leaving, he had had enough. In today's episode of Smashing the Plateau, you will learn about the intricacies of the speakers bureau industry and how to leverage speaking engagements for business growth and personal success. Blair and I discuss: His journey from working at traditional speakers bureaus to founding his own firm [00:21] What initially drew him to the speakers bureau industry [01:49] The business model behind speakers bureaus and how they operate [03:00] His decision to pursue an MBA and how it influenced his career [04:11] The challenges of working under restrictive leadership and the push towards entrepreneurship [07:50] The strategic positioning of keynote speaking in business development [00:43] How his business model differs from traditional speakers bureaus and the focus on holistic client management [11:18] Advice for corporate refugees on leveraging speaking engagements [13:39] Learn more about Blair at https://calendly.com/bbn-cm/new-client-call . Thank you to Our Sponsors: The Smashing the Plateau Community Connect with us for insightful strategy tips from our experts, designed to help you master your success journey effortlessly.…

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How to Use Soft Skills to Enhance Team Performance and Leadership in Technical Fields Featuring Gloriana Teh