#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp

Soulful Sales With Ruth Poundwhite

What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?

Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content.

Pssst... Destini is speaking at the upcoming Aligned AI Summit, join the waitlist here.

Episode Highlights:
💭 [10:10] "That's when I knew I was onto something - I was getting people email me back and say, your emails are so good I started saving them into this special folder because I didn't want to miss them"

💭 [14:20] "In not just every newsletter, but almost every single section, I'm directing them to that next step [with a strong call to action]"

💭 [19:29] "I have a system and my system always starts with my promotional calendar, because if you're wanting to monetize, you always have to start with what you're selling and then you create content to support that"

Destini's Links:

• Website
• LinkedIn
• Free Newsletter Profit Calculator*
• Hobbyscool

*This is my affiliate link

Other Links:

• The Aligned AI Summit
• Passionfroot
• Kit sponsorship network

QUICK LINKS:

👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way.

✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality.

🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.