Why The Fitness Community Needs to Unite, Paul Bedford Pt 2 / DEKA


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“You know, if you think, every member that you’ve got in the gym knows three people, they know at least three people, who they’re friends with, that don’t exercise. Be a friend, bring a friend. That would be my message,” says Dr. Paul Bedford.

Paul Bedford, the Retention Guru, is a fitness industry authority on retention, attrition and member experience. In this episode, you’ll learn:

  • The fitness industry shouldn’t be waging war against others in the industry, rather, the industry should be waging war against inactivity
  • There needs to be more collaboration in fitness
  • The best technologies to keep you on track with your exercise, according to Dr. Bedford
  • How to motivate others to get active using the power of friendship, existing connections, and instilling value. “Be a friend, bring a friend.”

Connect with Paul:

Website - retentionguru.com

Connect with Jarod and Yancy on social, and attend a DEKA event:

-Jarod’s Social: @jarod_cogswell

-Yancy’s Social: @YancyCulp

-Race a DEKA Event: DEKA-FIT


This episode of Spartan Up is brought to you by DUROLANE, a single injection that may provide up to six months 1 of relief from osteoarthritis knee pain. Risks can include general knee pain and pain at the injection site. You can see full prescribing information at DUROLANE.com.


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Producer: Lake Watters

Host: Jarod Cogswell and Yancy Culp

Sr Producer: Marion Abrams

© 2021 Spartan

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