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496: Wired for Story, How We Really Make Decisions with Lisa Cron
Manage episode 434183625 series 3593126
תוכן מסופק על ידי Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.
Key Takeaways:
[1:05] We are wired for stories. Stories sway us more than facts
[4:14] We like to think that we make decisions logically and objectively, but it's just not true
[8:30] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[13:41] How to identify your target group's points of resistance
[17:45] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves
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