How To Build Repeatable Marketing Systems With Jay Berkowitz Systems Simplified podcast

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How to Be a Better Human

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Join How to Be a Better Human as we take a look within and beyond ourselves. How to Be a Better Human isn’t your average self improvement podcast. Each week join comedian Chris Duffy in conversation with guests and past speakers as they uncover sharp insights and give clear takeaways on how YOU can be a better human. From your work to your home and your head to your heart, How to Be a Better Human looks in unexpected places for new ways to improve and show up for one another. Inspired by the popular series of the same name on TED’s Ideas blog, How to Be a Better Human will help you become a better person from the comfort of your own headphones. Follow Chris on Instagram at @chrisiduffy Hosted on Acast. See acast.com/privacy for more information.

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How to Build Repeatable Marketing Systems With Jay Berkowitz

לפני שנה 40:48

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תוכן מסופק על ידי Adi Klevit. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Adi Klevit או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In This Episode

What happens when you combine decades of marketing expertise with a deep appreciation for systems? You get Jay Berkowitz’s framework for helping law firms grow through scalable, data-driven marketing strategies.

In this episode of the Systems Simplified podcast, Adi Klevit sits down with Jay to break down the Ten Golden Rules of Online Marketing. They discuss why online marketing is both art and science, and how building a repeatable system—from SEO to intake follow-ups—can turn clicks into paying clients. Jay shares his law firm growth formula, explains the importance of tracking every touchpoint, and emphasizes the role of processes in client experience and referral generation.

… continue reading

343 פרקים

#MBA #Entrepreneur #Business #Adi Klevit #Adiklevit #Businesspodcast #Businesssuccessconsultinggroup #Csuite #Podcasting #Rise25

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How to Build Repeatable Marketing Systems With Jay Berkowitz

Systems Simplified

published לפני שנה

שתפו

MP3•בית הפרקים

תוכן מסופק על ידי Adi Klevit. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Adi Klevit או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In This Episode

What happens when you combine decades of marketing expertise with a deep appreciation for systems? You get Jay Berkowitz’s framework for helping law firms grow through scalable, data-driven marketing strategies.

In this episode of the Systems Simplified podcast, Adi Klevit sits down with Jay to break down the Ten Golden Rules of Online Marketing. They discuss why online marketing is both art and science, and how building a repeatable system—from SEO to intake follow-ups—can turn clicks into paying clients. Jay shares his law firm growth formula, explains the importance of tracking every touchpoint, and emphasizes the role of processes in client experience and referral generation.

… continue reading

343 פרקים

#MBA #Entrepreneur #Business #Adi Klevit #Adiklevit #Businesspodcast #Businesssuccessconsultinggroup #Csuite #Podcasting #Rise25

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Systems Simplified

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Building Scalable Support Systems for Mission-Driven Leaders With Shmuly Rothman 31:19

לפני 12 hours31:19

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31:19

In This Episode What does it take to turn a deeply personal mission into a repeatable, scalable impact? In this inspiring episode, host Adi Klevit interviews returning guest Rabbi Shmuly Rothman about how systems and delegation played a critical role in scaling his work with Chabad rabbis around the world. Shmuly shares the story of building the Donor Relations Manager (DRM) program—starting from a coaching insight and growing into an operational model that’s changing lives and communities. Adi and Shmuly dive into the mindset shifts required for growth, including overcoming resistance to delegation, clarifying the “why,” and trusting the process. They discuss the importance of building infrastructure before launching and how thoughtful hiring, training, and documentation can create long-term sustainability. It’s a masterclass in values-based leadership through systems. Whether you're a business owner or a nonprofit leader, this conversation offers practical wisdom on scaling with integrity, structure, and intention.…

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Transforming the Construction Industry Through Systems With Jason Schroeder 20:23

לפני 8 ימים20:23

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20:23

In This Episode What happens when a great team is forced to work without a great system? According to Jason Schroeder, the result is predictable—and painful. In this engaging episode of the Systems Simplified podcast, host Adi Klevit sits down with Jason to explore why systems are the ultimate form of respect in the construction industry and how leaders can use them to transform company culture, improve safety, and boost performance. Jason shares how his early exposure to well-run construction projects revealed the power of systems, and how the industry’s shift away from structured training led him to found Elevate Construction. He and Adi discuss why many organizations resist change, how to separate system flaws from personal blame, and what makes lean thinking so effective when implemented correctly. Throughout the conversation, Jason emphasizes the role of education, the importance of understanding the “why,” and why real leadership means empowering others through clarity and repeatability. His insights are applicable far beyond construction—any industry can benefit from a systems-first mindset.…

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Unlocking Retention Through Systems: Ryan Englin’s Core Fit Hiring Method 27:26

לפני 9 ימים27:26

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27:26

In This Episode If you're tired of the revolving door in your hiring process, this episode will change the way you think about employee retention. In this Systems Simplified interview, Adi Klevit speaks with Ryan Englin, who shares how his Core Fit Hiring System is transforming hiring and retention for trades businesses. Ryan breaks down how most companies don’t have a hiring problem—they have a keeping problem. He outlines the full employee lifecycle, explaining how attraction, onboarding, and engagement all need to be systematized. From his CHOICE framework to creative marketing tactics for recruitment, Ryan walks through exactly how to become the employer of choice. Listeners will come away with practical insights on how to systemize hiring from start to finish. Whether you're in construction, manufacturing, or any people-driven industry, this conversation reveals how a process-driven approach to hiring boosts loyalty, performance, and long-term success.…

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How Jan Southern Prepares Family-Owned Businesses for a Smooth Exit 24:26

לפני 11 ימים24:26

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24:26

In This Episode What happens when family and business mix? For Jan Southern, the answer depends on whether your business puts family first—or prioritizes business outcomes. In this conversation with host Adi Klevit, Jan shares how family-run businesses can thrive with the right systems in place. She explains why exit planning should begin at the moment a company is founded, how early preparation protects against unexpected events, and what it takes to transition leadership—whether internally to the next generation or externally to a buyer. Her experience spans both large corporations and small family-run firms, giving her unique insight into scalable systems. Jan also details the steps she takes to optimize business processes, improve profitability, and build value. From identifying inefficiencies to increasing company valuation through documentation, she shows how systems thinking drives better exits. Whether planning for succession or preparing for acquisition, this episode offers a playbook for long-term continuity and success.…

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Scaling a Purpose-Driven Law Firm Through Systems and Culture… with Brian LaBovick 34:00

לפני 14 ימים34:00

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34:00

In This Episode Most business owners say they want to grow, but few are willing to let go of the identity that made them successful. In this dynamic conversation, Adi Klevit interviews Brian LaBovick about his powerful journey from being a passionate trial lawyer to a systems-oriented CEO. Brian reveals how his firm hit a plateau—until he had the courage to delegate legal work, define his core values, and focus on building an organization instead of doing all the work himself. They dive into the emotional and strategic aspects of stepping out of day-to-day operations, from the fear of letting go to the discipline required to truly empower a team. Brian emphasizes how aligning systems with culture creates a sustainable business that can scale—and one that brings lasting value, both to clients and future buyers. Whether you’re stuck in the technician mindset or ready to become the visionary your company needs, this episode is packed with wisdom and actionable insight.…

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Unlocking Business Efficiency: Diane Mentzer on Role Clarity and Process Alignment 21:15

לפני 16 ימים21:15

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21:15

In This Episode What if nearly half your team didn’t know what they were supposed to be doing? That’s the shocking statistic Diane Mentzer shares in this insightful follow-up conversation with Adi Klevit. Together, they explore the intersection of clearly defined roles and well-documented processes—and how that combination leads to higher productivity, better collaboration, and increased profit. Diane shares a compelling story of a leadership team that transformed its culture and output in just 30 days after gaining role clarity. She explains why hand-offs often fail, how documentation prevents breakdowns, and how creating a shared understanding between departments like sales and production leads to fewer mistakes and more revenue opportunities. Throughout the episode, Adi and Diane highlight the ripple effects of clear systems: more empowered employees, greater transparency, and faster execution. Whether it’s using sales recordings for cross-training or building a centralized knowledge base, they break down the small tweaks that lead to big organizational wins.…

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How Kasim Aslam Turned 100 Failures Into Scalable Success Through Systems 26:46

לפני 18 ימים26:46

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26:46

In This Episode What does it really take to build and sell a business? According to Kasim Aslam, it’s a mix of grit, obsession, and systems—lots of them. In this insightful conversation, Adi Klevit interviews Kasim about his entrepreneurial journey from humble beginnings to scaling and exiting a top Google Ads agency. Kasim shares how relentless effort and willingness to fail propelled him to success—but also emphasizes that sustainable growth only happens when you replace hustle with systems. He outlines how to replicate success by systematizing each win before moving on to the next challenge. They dive deep into the M&A process, with Kasim offering hard-earned wisdom on what private equity buyers really care about (hint: if it can’t go in a spreadsheet, it doesn’t exist). He explains how systems—not just talent—determined which departments survived post-acquisition, and why strategic partnerships with system alignment might yield better long-term outcomes than traditional exits.…

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Systemizing Authentic PR Campaigns for Long-Term Growth With Senja Spelman 30:47

לפני 23 ימים30:47

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30:47

In This Episode What does authentic public relations actually look like in practice? In this conversation, Adi Klevit speaks with Senja Spelman about how to build powerful marketing systems rooted in purpose, not just promotion. Senja shares her journey from working in dental and disaster restoration to becoming a sought-after PR leader in home improvement. She highlights how storytelling, local partnerships, and authenticity have helped scale brands while staying true to their values. One standout initiative—Baths for the Brave—showcases how thoughtful PR can drive national recognition and meaningful change. Together, Adi and Senja explore the systems behind consistent community engagement, how to identify causes aligned with company values, and why retention and recruitment often benefit just as much as brand reputation. If you’re looking to build a marketing strategy that resonates and drives results, this episode is packed with actionable insights.…

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Why Systems Sell: Claudio Vilas on Making Your Business Private Equity-Ready 24:06

לפני 23 ימים24:06

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24:06

In This Episode When it comes to selling your business, systems are everything. In this engaging conversation, Claudio Vilas joins host Adi Klevit to break down the essential steps for preparing a business to be sold—especially to private equity. Claudio explains how structuring your company with clean financials and transferable processes can dramatically increase its value. He walks through common deal structures, including the benefits of taking “chips off the table” while reinvesting for a second payday. Claudio also shares who private equity is not for and what disqualifies a business from being attractive to professional buyers. This episode is a practical guide for any business owner considering an exit. With a strong focus on financial discipline and operational systems, Claudio and Adi outline how to build a business that thrives—with or without its founder.…

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Building Profitable Exits Through Process-Driven Business Sales With David Barnett 32:08

לפני 25 ימים32:08

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32:08

In This Episode What if selling your business felt more like a calculated strategy than a hopeful gamble? In this episode of the System Simplified podcast, host Adi Klevit talks with business consultant and author David Barnett about the hidden complexities of buying and selling small businesses—and how systems play a pivotal role in both. David shares his journey from frustrated business broker to process-driven consultant, offering a behind-the-scenes look at what really drives successful business transactions. He breaks down the seller’s journey into distinct phases: from valuation and packaging to buyer interaction and due diligence. David also reveals how lack of documentation and disorganized operations can derail a deal—or significantly lower a company’s value. This episode is packed with practical advice for both business owners looking to exit and buyers looking for peace of mind.…

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The Leaf Strategy in Action: Building a Lead-Generating Machine on YouTube with Nate Woodbury 27:07

לפני 28 ימים27:07

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27:07

In This Episode: Tired of chasing viral fame that doesn’t move the needle? Nate Woodbury shares a smarter path. In this episode of the Systems Simplified podcast, host Adi Klevit talks with Nate about using YouTube as a repeatable, scalable lead generation system. Nate walks us through his unique “Leaf Strategy,” a method that identifies hyper-specific, frequently searched questions and answers them in short-form video content—effectively placing your expertise right where your ideal customer is already looking. They also discuss the misconception that going viral is the goal. Instead, Nate emphasizes marketing over nurturing: focusing on visibility to new audiences rather than simply engaging existing followers. He breaks down the process he’s refined over 11+ years—everything from planning, scripting (or avoiding it), filming, and optimizing video content that delivers leads without needing paid promotion or backlinking. Whether you're a seasoned business owner or new to YouTube, this episode shows how a systematized content strategy can build authority, increase visibility, and generate consistent leads with less effort than you might expect.…

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How Burt Copeland Helps CEOs Avoid Financial Collapse and Build Profitable Systems 33:34

לפני 30 ימים33:34

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33:34

In This Episode What happens when a thriving business suddenly loses 86% of its revenue in just four weeks? Burt Copeland knows firsthand—and he turned that crisis into a calling. In this engaging episode, host Adi Klevit interviews Burt about the near-collapse of his construction company in 2008 and how that life-altering event led to founding New Life CFO. Together, they explore why financial systems and processes are critical to long-term business health and how most CEOs overlook key risks by focusing too much on sales and too little on operations. From diagnosing margin issues to leveraging financial reporting for deeper operational insight, Burt shares actionable strategies business owners can implement to strengthen foundations before scaling. He also reveals the surprising power of letting go—why documenting your knowledge and stepping back from day-to-day roles can dramatically increase a company’s valuation and readiness for exit.…

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Designing Systems for Life and Business Success With Suzie Hall 21:51

לפני 5 weeks21:51

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21:51

In This Episode What if your lowest point in life was actually your greatest opportunity? In this inspiring episode of the Systems Simplified podcast, host Adi Klevit welcomes back Suzie Hall to discuss her powerful personal and professional transformation. Suzie shares how she turned betrayal and upheaval into a "halftime" moment—resetting her mindset, rebuilding her life, and designing her path to joy, abundance, and a tenfold business expansion. Suzie opens up about the systems she put in place, both internally and externally. From outsourcing design work to developing a daily “morning groove,” she describes how intentional structure gave her the foundation to grow—and to lead with authenticity. Suzie also emphasizes the importance of choosing high-quality inputs, surrounding yourself with the right people, and playing the long game by designing your life backwards from the outcomes you want. This episode is not just a story—it’s a blueprint for entrepreneurs ready to shift from survival to design, from smallness to expansion.…

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Building a Self-Running Business: Len Oppenheimer’s Journey to Operational Freedom 23:43

לפני 5 weeks23:43

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23:43

In This Episode What if the key to unlocking business growth is documenting what’s already in your head? In this uplifting episode of Systems Simplified, host Adi Klevit talks with Len Oppenheimer about his transformational journey from being deeply entrenched in daily operations to building a business that runs without him. Len shares how Golden Box, a family-founded packaging company, scaled from a kitchen-table venture to a structured, scalable organization by implementing repeatable systems. Through a candid conversation, Len outlines how documenting SOPs changed everything—from onboarding his first long-term employee to attracting top-tier leadership. He shares how defining core processes not only improved efficiency but also reinforced the company's family-oriented culture—even without family in the business. For entrepreneurs considering that next leap, Len’s insights on achieving what he calls the “Return on Freedom” are both practical and inspiring.…

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Humanizing AI: How to Use Tech to Strengthen Business Relationships With Victor Cho 24:32

לפני 6 weeks24:32

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הפעל מאוחר יותר

24:32

In This Episode In this episode of the Systems Simplified podcast, Adi Klevit sits down with Victor Cho to discuss the balance between artificial intelligence and authentic human interaction. They explore the practical systems that businesses can implement to nurture deeper relationships using asynchronous, video-based tools like Emovid. Adi and Victor delve into how these systems support remote work, hiring, and ongoing communication, all while reinforcing trust and saving time. They also tackle the broader implications of AI in society and how systems thinking, emotional intelligence, and purposeful leadership can shape a human-centered technological future.…

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