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תוכן מסופק על ידי Jacques Fu. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jacques Fu או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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1 Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18
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אהבתי42:18
“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…
Taking Your Time - Time Hacks, Tips, and Principles
סמן הכל כלא נצפה...
Manage series 2920102
תוכן מסופק על ידי Jacques Fu. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jacques Fu או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Taking your time is a podcast series hosted by Jacques Fu, author of Time Hacks. You will learn tips and strategies of practical time management and discover what it means to make the most out of the moments you have. In this show, we also seek to explore the feeling and reality of never having enough time. Jacques's books, and businesses he's co-founded have been featured in news outlets such as Spectrum News, the Orlando Sentinel, and Inc Magazine, Forbes, and USA Today. Jacques will draw from his experiences balancing home and work life as well as interview guests from all walks of life that have had unique and impactful results on their schedules.
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27 פרקים
סמן הכל כלא נצפה...
Manage series 2920102
תוכן מסופק על ידי Jacques Fu. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jacques Fu או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Taking your time is a podcast series hosted by Jacques Fu, author of Time Hacks. You will learn tips and strategies of practical time management and discover what it means to make the most out of the moments you have. In this show, we also seek to explore the feeling and reality of never having enough time. Jacques's books, and businesses he's co-founded have been featured in news outlets such as Spectrum News, the Orlando Sentinel, and Inc Magazine, Forbes, and USA Today. Jacques will draw from his experiences balancing home and work life as well as interview guests from all walks of life that have had unique and impactful results on their schedules.
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continue reading
27 פרקים
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Taking Your Time - Time Hacks, Tips, and Principles

1 Gregg Pollack on Coding to Professional Cuddling 27:01
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אהבתי27:01
In this episode of Time Hacks, join host Jacques as he interviews Gregg Pollack, a successful entrepreneur turned psychology enthusiast and professional cuddlist. Gregg founded several companies, helping to launch the startup community in Orlando and leading into his journey into psychology. Code School which was acquired by Pluralsight for $36 million, Envy which builds web applications, and Starter Studio which is Orlando’s first tech business accelerator. Gregg shares his story of personal growth and self-discovery, from building companies to delving into the world of psychology and unlearning societal conditioning. Throughout the conversation, Gregg emphasizes the importance of attending workshops and therapy sessions to facilitate personal growth. Gregg also shares his insights on healing childhood trauma, understanding the brain's mechanisms, and building loving relationships by acknowledging and expressing emotions authentically.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Luis Garcia on Making Virtual Reality More Accessible 27:34
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אהבתי27:34
On this episode of Time Hacks, we dive into the world of Luis Garcia, a fractional executive and founder of Collectiva. Luis shares his journey from a successful career at Full Sail University to pursuing his goals of creating his own organization and working in technology. We explore Luis's work as a fractional executive, partnering with tech startups to tackle various problems that they may not have the time or experience to handle. Most of his clients are software developers working on SaaS products using gaming technologies. We also delve into Luis's expertise in VR, where he believes that current predictions of mass adoption are too optimistic. He discusses a new technology that takes a different approach to VR by enhancing the user's surroundings, leading to a more immersive experience and potential for wider adoption. Luis also shares their time management strategies and productivity hacks. He emphasizes the importance of planning, from yearly goal setting to quarterly milestones, and weekly staff meetings. He even involves his co-founder and spouse in their weekly planning meetings to ensure alignment. We also discover Luis's routine of writing a letter to himself, reflecting on the past year, and setting goals for the next. In addition to his professional life, Luis discusses his personal routines and habits. We learn about his morning routine, from waking up at 6:15 am to enjoying a cup of coffee while watching the news. He shares how running becomes a time for deep thinking, listening to podcasts, and finding inspiration. Join us on this episode of Time Hacks as we explore Luis Garcia's journey, from fractional executive to VR enthusiast, and uncover his time management strategies and productivity hacks.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Matt Dupree on The Changing Landscape of AI and Machine Learning 25:05
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On this episode of Time Hacks, Jacques talks with Matt Dupree, AI enthusiast and CEO of AI Startup Atlas, about AI and machine learning. They discuss concerns around AI adoption and usage, specifically the potential for companies to swap out human customer service representatives for AI chatbots. They also dive into the work of OpenAI and how they're using unstructured data to train their models. Matt shares his experience in founding his own company, Atlas, which aims to change the way people use software by creating a map of the software to generate user directions, similar to Google Maps. They also discuss time management strategies, including a trick called "reverse procrastination" and maximizing productivity by tackling unpleasant tasks early in the day.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Mason Dorner on Marketing at Disney, Stax, Ascenditt and Winning by Doing Less 30:22
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Mason Dorner is the co-founder and chief ads officer at Ascenditt, and he helps e-commerce and SAAS founders build billion dollar brands. He's worked at all kinds of companies from unicorns startups, valued at over a billion to large brands, such as Disney.
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Taking Your Time - Time Hacks, Tips, and Principles

1 Ken Laroe - Eco-entrepreneurship and racing against the climate crisis 18:33
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אהבתי18:33
Ken Laroe is an award-winning sustainability, professional and eco-entrepreneur. Ken has dedicated his life to environmental activism and building businesses as he actively works to address the existential threat to humanity, the climate crisis.
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Taking Your Time - Time Hacks, Tips, and Principles

1 Dr. Laura Gallaher - NASA Space Shuttle Columbia Disaster and Scheduling Pressure 28:49
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אהבתי28:49
The Missing Link Book on Amazon https://www.amazon.com/Missing-Links-Launching-Performing-Company/dp/1637351364/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= Gallaher Edge Company Website - At Gallaher Edge, we work with busy executives to help you get your arms around the challenges in your organization. We work with you from the inside out, helping your executive team have conversations you didn’t even know you needed to have. https://www.gallaheredge.com The Evolve Leader Podcast https://podcasts.apple.com/us/podcast/the-evolved-leader/id1261417912…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Marc Statz - 30 day challenge in Thailand with no resources 33:42
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אהבתי33:42
Marc Statz 3D Artist - Photographer - Creative Director at Second Wave https://secondwave.digital/ https://www.marcstatz.com/ You can check my personal youtube here if you'd like! https://www.youtube.com/rSOLVEditing/ As well as the team I lead for a couple years: https://www.youtube.com/FractalFiIms/…
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Taking Your Time - Time Hacks, Tips, and Principles

1 10 helpful products under $20 bucks that save you time 17:37
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Here are links to the products mentioned in the cast Fisher Space Pen - Non-Reflective Military Matte Black M4B- Cap-O-Matic - Gift Boxed $18 Grocery delivery Instacart.com $9.99 or Kroger.com Entryway Bowl LOL MART Food Storage Root Carving Natural Wood Crafts Serving Tray $16 Dry erase board Dry Erase Lapboards | 9 x 12 inch Large Whiteboard Set | for Teacher, Student, Children, Classroom | Reusable Durable Portable Double $10 for 3 Grady's Cold Brew Coffee, Single Can with 4 (2oz.) Bean Bags, 12 Total Servings $7 GLAD ForceFlex Protection Series Tall Kitchen Trash Bags, 13 Gal, Unscented OdorShield, 90 Ct (Package May Vary) $17 https://www.dropbox.com/individual/plans-comparison FREE - signatures, backup, sync, search $10 No Tie Shoelaces System with Elastic Laces - One Size Fits All Adult and Kids Shoes $8.50 Bar Keepers Friend Powder Cleanser 12 Oz - Multipurpose Cleaner & Stain Remover - Bathroom, Kitchen & Outdoor Use - for Stainless Steel, $8 Closure Stick Chip Bag Sealer 30 Pcs Chip Bag Sealer - Chip Clips Bag Clips Food Clips,Kitchen Reusable Plastic Storage Sealing Sticks Grip Closers $15…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Seven ways to get things done faster at a different time 12:58
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אהבתי12:58
Sometimes getting things done faster means doing it at a different time. Here are seven ways that you can change the time you do things for a better result.
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Taking Your Time - Time Hacks, Tips, and Principles

1 3 simple Stoic practices that will help you take control of your time and make your life better 22:06
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אהבתי22:06
Today, we're going to be walking through three stoic practices that will help you take control of your life and your time. Don't spend another minute wasting your time on negative emotions.
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Taking Your Time - Time Hacks, Tips, and Principles

1 Four tactical ways to achieve inbox zero and peace of mind 14:25
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In today's episode, we're going to get extremely tactical and talk about how to achieve inbox zero, an empty inbox, which is a concept first pioneered by Merlin Mann. Welcome to the taking your time podcast. Hello time hackers today, we're going to get tactical and practical with our inboxes. And there is a term for this it's called inbox zero. And it was this idea that came about the mid two thousands by this. Guy named Merlin Mann. And back in the mid two thousands, it was a problem, but it wasn't nearly as much of a problem as it is today. There's really no traffic cop when it comes to email. So there's no cost for spammers or marketers or anyone to really send as much email as they can to achieve their goals. There's really nothing. You know, Prevent chain emails. There's some spam technology. Out there, but of course. Spammers get more sophisticated. What we're going to do today is really talk about four different ways that you can tackle this problem of getting to inbox zero. And it's really about making sure that this becomes a daily practice. It's actually very reasonable to do. It seems really hard. And you might need to do a little bit of what I call email bankruptcy. And I'll talk about that, but it is manageable. You have to set aside time every single day, but there's four things. That you can do, and we'll go over each of those four things here in the podcast today. Before we go into that, I think it's important to understand that. The ability to have a high velocity with your email. And that means in and out doesn't necessarily correlate to greater productivity. In fact, slack did some research and it showed that 53% of what they call hyper connectors that are those that are receiving 50 to a hundred emails a day. They find access to information. Challenging. But here's the crazy part. They find it challenging at a 10% higher rate. Than moderate email users. That means they get more email than their counterparts, but they find it more difficult to get information. This correlation is not always causation, but I think there is some logic here in that getting more email doesn't necessarily mean that it's going to make it easier for you to get access to the communication that you want. It may not even be an email. You may need to find some other channel to get that piece of information you're looking for.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Anna Eskamani - A State Representative's perspective on time management and making government more efficient for constituents. 30:02
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Today, we're going to talk to Anna Eskamani, State Representative for District 47 of the Florida legislature and learn what it means to run a campaign while keeping a full-time job and how your government can save time for its citizens at scale. Anna is a bold fighter for Florida families and every day people. Born and raised in Orlando, she’s the daughter of working class immigrants who came to this country in search of the American Dream. Anna went to public schools in Orange County and then to the University of Central Florida where she earned dual degrees as an undergrad and graduate student. She is now getting her PhD in Public Affairs, works in the nonprofit sector, and is proud to be the State House Representative for District 47 in the Florida Legislature. A bridge builder, Anna ran for office for the first time in 2018, flipping her legislative seat and making history as the first Iranian-American elected to any public office in Florida. In 2020 she won her re-election by an overwhelming majority and has been championing critical issues like economic justice, environmental protection, equality for all, funding for public schools and support of arts and culture. She's been a leading voice in carrying Florida through the COVID19 pandemic too, using her own salary to help families in need. A track record of kind sacrifice, endless hard work, and iron-clad values, Anna is known across the state and nation as a leader who is unbothered, unbossed, and committed to the people of Florida.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Jenell Pizarro - A diversity pioneer's perspective on making time for roller derby and coding. 28:11
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Today, we sit with Jenell Pizarro, a pioneer in software engineering diversity, as she breaks down how she went from bartender to coder in the male-dominated tech industry that often lacked inclusiveness. In this episode you'll learn tips on how to make time for the extras in life and other aspects of time management.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Time is not the enemy but it can be your ally 19:56
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אהבתי19:56
Time is not the enemy but it can be your ally. Discover a new perspective of time and how you can take control of it.
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Taking Your Time - Time Hacks, Tips, and Principles

1 Chris Brown - Making the Times Square Ball and how to always finish a show on time 32:41
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אהבתי32:41
Chris Brown graduated from Yale University with a Master of Fine Arts in technical design and production and has spent the last 11 years as the production manager, general manager, and now executive director at the Orlando Repertory theater, a theater for young audiences. He has worked on numerous festivals and theaters throughout his journey including a detour building the permanent Times Square Ball installation.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Kirill Goryunov - How to turn fans into shareholders and why you should do time management experiments 19:53
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HumanIPO - Turn your fans into shareholders
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Taking Your Time - Time Hacks, Tips, and Principles

Today is bring your kid to work day at the podcast where I interview my son Kristof to get his perspective on time.
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Taking Your Time - Time Hacks, Tips, and Principles

1 3 key phrases that will create more time in your week 13:28
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Every week, there are a few key phrases that really helped me get by get through the week in a way that helps me avoid distractions and really get to the heart of what matters.
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Taking Your Time - Time Hacks, Tips, and Principles

1 Jason Byrne of Echelon Fitness on smarter workouts and defensive scheduling 30:16
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אהבתי30:16
My guest Jason Byrne, Chief Technology Officer at Echelon Fitness teaches us how to get a faster smarter workout and how to prioritize what matters.
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Taking Your Time - Time Hacks, Tips, and Principles

1 Rajiv Menon on your win book and time tracking gamification 32:49
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Today I'll be interviewing Rajiv Menon, CEO and founder of Informulate. Listen in to hear about why you should have a win book and how to game-ify your time-tracking to take it to the next level. Welcome to the taking your time podcast.
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Taking Your Time - Time Hacks, Tips, and Principles

1 Done is way better than perfect: How to finally achieve those challenging goals 20:26
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My favorite Maxim is that done is better than perfect. What do I mean by that? That getting things done is better than trying to achieve something, perfectly, that you don't get done. Looking at the outcomes of New Year's resolutions is a great case study for seeing how successful the general public is at being able to execute and accomplish many of their goals.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Dennis Mortensen on a time-saving scheduling AI born from a list of hate 30:53
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Today, we're going to do an interview with Dennis Mortensen. He is the CEO and founder of a company called x.ai that builds a artificially intelligent virtual assistant by the name of Amy saving people time all over the world.
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Taking Your Time - Time Hacks, Tips, and Principles

It's hard to avoid in this demanding lifestyle that we have in the modern age, that sleep is this thing that sort of always comes up. We never have enough of it at the same time we wished we could get by with much less of it. We talk about it every day. We talk about the importance of getting a good night's rest and yet we don't. And yet we get less time than our ancestors did over a, a typical night doctors recommend eight hours of sleep a day, but that ends up equating to one third of your life. So for many people, there's this temptation. To maybe push a little bit on how late we can stay up or how early we can wake up and, and get a little bit more out of our days.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 3 simple ways to spend more quality time with family 19:33
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Now here in the U.S. there was a survey done by Red Robin found in that study that 70% of parents would like to find more ways to spend time with their kids. So clearly this is something that many of you out there desire to have more time, more quality time with the family and more different ways to spend time with the family. Kids and parents that's a common use case, but also a lot of these tips will apply even if you don't have kids. They can apply with spending more time with your spouse. They can apply to spending more time with your parents. Even if you're an adult and that is still a desirable thing. I may say kids, but really these tips here are for everyone.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Battling your fear of missing notifications 20:53
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So this really comes from the fear of missing out, which I think is the source of all of this. The fear of missing out on events and information that you think will make your life better creates this anxiety that compels you to want to participate more and more, whether that's, you know, making sure you're being invited to parties or that you're on top of all the latest gossip and this sort of translates into the digital world. The insidious thing that happens on your phone is that you get sucked into these other sorts of time-consuming things. And these apps are really just designed to soak up all of the time, the spare time that you have. So of many of the topics of this podcast, this is probably one of the most critical; it has had a huge impact on me really understanding this. You know, the bottom line here is don't let your FOMO turn into FOMN. And that doesn't roll off the tongue. Your notifications are really not that important. Now it could be FOMO that's causing you to pick up that phone every time there's a notification; obviously, it's the notification itself that triggers that in the first place.…
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Taking Your Time - Time Hacks, Tips, and Principles

1 Vuong Nguyen, serial entrepreneur, on hustling, globe trotting and managing your time 35:47
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אהבתי35:47
Vuong is a former startup founder with some successful companies under his belt. He also is currently working at a large fintech company and has worked at other big name companies like Toshiba and Sega. Throughout all this time, I've always lived vicariously through Vuong on social media and seeing all the places that he travels and all the things that he does with friends. Please listen my interview with Vuong as we talk about his startup experiences, work, and traveling the world.…
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Taking Your Time - Time Hacks, Tips, and Principles

So, would you buy and sell people's time if it were available on an open market? People are doing that now on a platform called Human IPO. But, of course, you can also sell your own time. But before we get into that, I want to remind you all that today is Mother's Day. Now, depending on when you're listening to this podcast, it might be too late. And for that, I'm sorry. Now, I want you to think about this. In a survey conducted, the AARP found that 40% of young adults spend less than one day per week with their parents. As you can imagine, an adult grows up over time, and this is going to go up and down. Maybe they have young kids, so maybe for a portion of time, they'll spend a little bit more time. Still, I think overall, you're going to spend a little less time with your parents because as you grow your own family or as you accumulate other friends and responsibilities, you'll naturally have less time to be able to share. So if you put this into perspective, By the time you graduate college, you'll most likely have spent the vast majority of all the time you will ever spend with your parents. You've already spent it. It's gone. So, whether you're younger now or whether you're an adult or, perhaps, you are a mother, this is an excellent opportunity to remind ourselves to take that extra moment, spend that time value it because. It's finite. There's not an infinite amount of that time. And that reminds me. I better also carve out some time for the wife today. So it's time for today's tip of the day tip of the week, tip of the podcast, whatever you want to call it. The advice for today is to follow the Boy Scout rule. So what is the Boy Scout rule? The Boy Scout rule is you leave a place better than you found it. Or, more specifically, when you leave a room, you leave it better than you found it. So, I'm saying it's a little bit different from the batching methodology that I talked about in a previous episode. So rather than maybe trying to clean the whole house at once. Who often gets time to do just that? Now, you may be thinking that it sounds inefficient to stop what I'm doing in a room to try to clean it every single time I'm in a room. But, if you think about it, a lot of the time you spend in your home is just traveling from room to room—moving from here to the kitchen, to the bedroom, to the living room, et cetera, et cetera. So, what you want to do is while you're in the room, do what you have to do. But the moment that you're transitioning from one room to another, take a glance. And in that movement from one room to the other, remove the things in the room that don't belong there or organize the papers a little bit before you get up. And that doesn't add much time, if at all. And so you end up slipping in a lot of cleaning and maintaining the overall organization and cleanliness of the house without having to have separate time dedicated for that. To give you some more specific examples, what this reminds me of is my wife constantly, not nagging, gently reminding me that I've left cups all over the house. And so I go end up running around and hunting for these cups every, every day. And what I now do is make sure that, hey, when I get up, if there's a cup here, I take that cup with me. I don't leave it there. So even if I think I'm going to come back, I might not. And so just doing that little thing is useful and, it just makes the day a lot more seamless. We have three little kids, and so they are just leaving stuff everywhere. And so it's a huge battle. For us to say, okay, stop playing, coming, clean this room, then go clean that room. And it creates a lot of friction. And so, sometimes I'll pick up for them. And sometimes, when I notice that they're leaving the room, I'll remind them and say, Hey, pick that thing up on your way to the kitchen. Pick that thing up on the way back to the bedroom. And so we're starting to build that habit with them. Okay. So back to buying and selling people's time. This is interesting. So, visualize this for a moment. You go to the website. Okay. And I'm sure many of you have googled for a ticker symbol for a stock to see what the current price was right. And so you go to this homepage. So it's much like the homepage of these stock market websites where you see all of the different ticker symbols, and you see the current price and whether it's trending upwards and downwards. The only difference is that these ticker symbols now are people's names. And, the price of what's going up and down is the price of an hour of their time. Before you get your undies in a knot here, I want to note that these people voluntarily do this. So they've chosen to put their time up and their likeness up on this site called Human IPO. So I think it's an extremely innovative concept. I'm not sure how I feel about doing it myself, But I do find it fascinating that people are ticker symbols that you can invest in a person, and there's a lot of good things about that, and there's a lot of concerning things about that as well that I'd like to talk about. So why in the world would you buy an hour of someone's time? Like what intrinsic value could that possibly have. The thesis of the site is that you are investing in people today that you believe have a high potential in the future to achieve many more things. So you look at their achievements today, look at their track record, and much like a stock on the public stock market. Then, you try to forecast whether you believe that person will accomplish greater and better things in the future. Now, a share of stock is a percentage of a public company's equity or ownership, so the equivalent thing here is the person's time. That's what we're saying has value. It's saying, you own a percentage of their life too, in a very indirect way, because obviously life is time. As we say, life is what you choose to do with your time, and if you've sold your time, then someone else is going to decide what you're doing with that time. Now, they can't make you do anything. So it's mainly to have a conversation with that person to pick their brain, get their advice, or maybe it's just clout to say, Hey, I can call this famous person because they sold their time a long time ago, but either way. The intrinsic value here is the value of talking to that person. To me, that seems a little on the edge of this is an ethical or moral issue now? I'm not saying it is. I'm saying it's on the edge of maybe we need to consider what that means because we're not valuing an hour of their work. We are valuing an hour of a conversation with them. Or do I go back to schoolyard days? How cool are they? Okay. Here's some data to consider. The US Bureau of labor statistics, as of 2020, and I tried to pick a category that I thought would equate the best, so I looked at professional services... the average hourly rate for someone working in professional services is $36 an hour. Now, looking through the Human IPO site, most rates were much higher than that. You're talking a 100. I saw as high as $900 for someone who was a very wealthy investor. And so, really interesting to me that there was such a delta these are not normal people. You can almost say that you're already looking at the cream of the crop. It's not intended for someone who is, say, just out of school and thinking that they want to sell their time. These are people that have had some moderate success in some cases, a lot of success, but we're betting that they'll have even more success in the future, to the extent that hour that we're buying will appreciate. Or we'll want to redeem it. Now redeeming is using it. And so that is one interesting thing about Human IPO versus the public markets is that you can't, you can sell a share, you can buy a share, but it's not destroyed. For a...…
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