MSPs Must Own the WAN Conversation: Massive Networks’ Ken Totura on Fixing Connectivity and Customer Experience, Podcast

Telecom Reseller / Technology Reseller News

“Nobody would deploy AI without internet—so why aren’t MSPs treating connectivity as mission-critical?” — Ken Totura, Massive Networks Technology Reseller News caught up with Ken Totura, Chief Channel Officer at Massive Networks, during GTIA’s ChannelCon 2025 at the Opryland Resort in Nashville. In this fast-paced podcast with publisher Doug Green, Totura lays out a powerful call to action: it’s time for MSPs to stop outsourcing the WAN. Totura argues that the telecom industry has fallen short—not in infrastructure but in experience. While carriers build exceptional networks, the interface with customers and partners too often breaks down. That’s where Massive Networks steps in, delivering high-quality, secure wide-area connectivity with white-glove service and a partner-first approach. “We want to be part of the solution,” says Totura. “We came from the channel. We’ve been customers. We know what’s broken—and we’re fixing it.” Totura urges MSPs to stop treating internet and WAN as someone else’s job. Just like MSPs manage desktops, endpoints, and LANs, they must start managing the WAN to deliver truly seamless, end-to-end IT solutions. Key points from the conversation: Massive Networks offers carrier-grade services with direct customer invoicing, support, and SLAs—leveraging 60 million fiber-lit buildings globally. Their proprietary platform simplifies global connectivity by unifying cloud, SaaS, and data center links through a single console. The "Lit Building Locator" app enables partners to instantly verify fiber availability without registration. Differentiator: Unlike aggregators, Massive injects its own services into the last mile—ensuring performance, support, and control remain in-house. Totura compares telecom’s moment to the rise of AI. Just as MSPs are now integrating AI into offerings, they must similarly integrate connectivity—because every app, service, and solution depends on it. “Cheapest isn’t always the least expensive,” says Totura. “If you’re not talking about quality internet and WAN, you’re doing your customers a disservice.” To learn more, visit https://www.massivenetworks.com.