SmarTrak.ai: Driving Double-Digit Growth for Cisco Partners and Beyond, Podcast

Telecom Reseller / Technology Reseller News

“We are an absolute recurring revenue engine,” says Ted Lee, co-founder of SmarTrak.ai, in a new podcast interview with Doug Green, Publisher of Technology Reseller News. Speaking from Cisco GSX and VMware Explore, Lee describes how SmarTrak.ai is enabling partners to transform data into growth, helping some global players reverse declines and generate new momentum in just 12 months.

Founded with a multi-vendor vision, SmarTrak.ai began by solving a central challenge in the Cisco ecosystem: partners struggling to manage renewals and subscriptions at scale. The platform pulls data from 30–40 sources across Cisco, partners, customers, and distributors—then applies AI to generate actionable, prescriptive insights. Instead of static dashboards, SmarTrak.ai tells partners what to sell, when to sell it, and how to grow adoption.

“We’re beyond BI,” explains Lee. “Our AI is building presentations, highlighting opportunities, and giving sellers the recommendations that turn renewal data into recurring revenue.”

Key highlights from the conversation:

• Recurring revenue growth: Partners are using SmarTrak.ai to drive hardware, software, subscription, and managed services sales.
• Executive-level visibility: Daily insights reveal whether a business is growing or in decline—and why—empowering leaders to take corrective action.
• Speed of innovation: As an AI-first platform with no legacy “technical debt,” SmarTrak.ai deploys new functionality in weeks, with measurable revenue results in days.
• Secure AI adoption: SOC 2 compliance ensures sensitive customer data stays safe—unlike dropping files into public AI tools.
• Multi-vendor future: While rooted in Cisco, SmarTrak.ai is rapidly expanding to support VMware and other leading IT vendors.

Lee says partners see SmarTrak.ai as their “competitive advantage machine”—so much so that few will provide references, fearing competitors will catch on. For Cisco, for partners, and ultimately for customers, the result is a healthier ecosystem and stronger long-term value.

To learn more, visit smartrak.ai.