E342 | Unpacking the Controversy of Nike's Latest Ad

The Art Of Coaching

Am I a bad person? Nike’s latest ad asks this question, and the internet erupted in response. But is the real issue the ad, or what it reveals about our relationship with competition and ambition?

In this episode, Brett Bartholomew delves into the controversy surrounding Nike's recent ad, featuring Willem Dafoe’s voice and a striking depiction of athletes at their most intense. While some argue the ad promotes toxic values in sports, Brett explores the nuance behind it, offering his insights as a coach, parent, and former athlete. He dissects why the ad has sparked such strong reactions and what it says about our society’s discomfort with the more competitive, driven side of human nature.

Topics Discussed:

1. The controversy surrounding the Nike ad and Willem Dafoe's voiceover.
2. The depiction of athletes and the "dark side" of competition.
3. The difference between respecting opponents and being hyper-competitive.
4. The role of parents in shaping their children’s behavior.
5. How societal issues, such as mental health and polarized reactions, influence public perception of media.
6. Brett’s personal experiences with athletes and how they balance intensity with ethics.

Resources Mentioned:

• Take our Drives Quiz!
• Nike Ad featuring Willem Dafoe
• Carl Jung’s concept of the "shadow" in psychology
• Stephen King’s “Legion of Decency” reference

Join the Discussion: We want to hear your thoughts! Did the Nike ad strike a chord with you? Do you agree with Brett's take? Let us know by reaching out to us on social media or leaving a comment on our website.

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