391. How She Landed Kim Kardashian as a Customer + The Marketing Strategies Behind Product Based Businesses with Jacqueline Snyder, The Product Boss

the bossbabe podcast

If you have a product based business, this episode is for you! Natalie sat down with The Product Boss herself, Jacqueline Snyder, to get the scoop on how to market + sell your products – from the difference between service and product based marketing, growing your visibility and sales + pricing strategy to selling wholesale, influencer marketing, and motherhood… this episode is packed with the specific strategies and insights you need to take your product business to the next level. Press play to dive in!

TIMESTAMPS

1:45 - Introduction + How Jacqueline Got Started

7:40 - Getting Your First Customers + Selling Your Products

9:30 - Building Your Audience + Your Waterfall of Sales

10:45 - The Process of Selling Wholesale

12:40 - Story of Kim Kardashian + Carrie Underwood Validating Her Product

14:30 - Influencer Product Marketing

16:10 - The Core 4 Foundations + Biggest Mistakes People Are Making

18:45 - Pricing Strategy + “Charging Your Worth”

22:45 - Hero Products + Active/Passive Sales

26:30 - TikTok + Working With Agencies

29:20 - Your Job As A Founder

33:15 - Motherhood + Starting A Business During That Season

42:00 - Free Training Invitation + Closing Thoughts

RESOURCES + LINKS

Get free Bossbabe bonuses when you join Business By Design at https://bossbabe.com/bbd

Join Jacqueline’s Free Training To Get Clear On Your Brand, Attract More Customers + Grow Your Business

Join The Société: The Place to Build A Freedom-Based Business

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FOLLOW

bossbabe: @bossbabe.inc

Natalie Ellis: @iamnatalie

Jacqueline Snyder: @theproductboss