Seth Godin on This is Marketing: Why You Can't Be Seen Until You Learn to See


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על ידי Dustin Burleson Seminars and Dustin Burleson DDS MBA התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to See

You'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for consumers.

We'll talk about how to work with the first medium ever that wasn't invented to make marketers happy and why it's so important to build something that everyone would miss if you stopped showing up. Seth shares how to think of your customers, prospects or patients as students and the powerful transformation that happens when you aim first to serve and teach.


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