How to Build a Brand People Love

The Digital Workspace Works Podcast

תוכן מסופק על ידי Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

3y ago 39:19

MP3•בית הפרקים

In this episode, Ryan chats with marketing and communications expert Gemma Rubio Rodrigo who shares insights on how to create a company and product that resonates with your buyer. Later, they discuss the importance of working together to progress diversity and inclusion in society and the workplace.

Topics

UX, buyer personas, and brand communications
Getting to know your buyer
Gamification in product design
Regionalized marketing and cultural differences
Driving change for equality

Meet Our Guest
Gemma Rubio Rodrigo is passionate about communications, marketing, and UX with more than 10 years of experience. She is the founder of marketing strategy and communications business Define the Fine as well as the co-founder and president of Together Is Better Hub, an association to promote equality and inclusion within our society.

Connect with Gemma on LinkedIn: https://nl.linkedin.com/in/gemmarubio

Show Links
Follow us on Twitter: @thedwwpodcast

Email us: podcast@digitalworkspace.works

Visit us: www.digitalworkspace.works

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YouTube channel: click here

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