Makeup Madness? Sephora Kids, Dangerous Trends and What Parents Need to Know | S6 E18

The Family Business with The Alessis

How did girls go from playing with dolls, to using Drunk Elephant and Dior?!
The distrubing trend of "Sephora Kids" - young tween girls and younger buying high-end makeup products, encouraging and mimicking adult skin care techniques - has woken up the culture to the dangers of social media influence.
But what should parents do about it?
In this real and transparent episode, Mary Alessi and her daughter Gaby tackle the underlying issues causing young girls to get into makeup and skincare way too early—especially the influence of TikTok and social media.
You'll discover how to get serious about protecting your kids' self-esteem and confidence, while giving them the tools they need to resist the pressure of unrealistic beauty standards.
This is an episode for moms and dads alike who want to take charge of their daughter's development and avoid dangerous pitfalls due to unhealthy trends.

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