503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

The Foundr Podcast with Nathan Chan

From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom to go all-in on the internet, and within three months, he hit six figures in revenue. In this episode, Flom reveals how he approaches his content creation, which has amassed 30 billion views on YouTube, Facebook, and TikTok. Surprisingly, his success started by making himself disappear.

In this interview, you’ll learn:

• Why Flom’s real job is a data analyst
• How to make swipe-feed algorithm content
• Why everything is about the opening shot
• What does “barrier to exit” mean for social
• Why Flom is the #2 creator on YouTube behind Mr. Beast
• Why anonymity is Flom’s strategy
• Views vs. reach
• TikTok’s secret creator test
• The importance of watch time percentage
• How he lost his TikTok account twice
• And much more short-form content strategy…

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