509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott

The Foundr Podcast with Nathan Chan

A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. Scott then pulled up her Shopify store. The numbers were shocking. In one weekend, she made six months' worth of revenue. Two years after the air date, Scott's built Range Beauty into a million-dollar ecommerce beauty brand that’s inclusive of all skin shades and types.

In this episode, you'll learn:

• To start your business by social listening
• How Range Beauty 10x sales after Scott quit her job
• Why you should date your manufacturers
• What Shark Tank is like for an indie brand
• What it's like to have Emma Grede as a mentor and investor
• Why losing her first brand name was a blessing in disguise
• How to differentiate your brand in the beauty industry
• You need to love sharing your pitch
• Challenges as a Black founder in the beauty space
• To treat your audience like investors
• And much more beauty brand advice...

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

• Foundr.com
• Instagram
• YouTube
• Facebook
• X
• LinkedIn
• Magazine