188: Have the Audacity to Go For It with Cassie Petrey

The Gutsy Podcast | personal development, entrepreneurship, mindset, alignment, intuition and energy

You’re called for something bigger than where you’re currently standing and you see proof all around you that it’s possible. But the idea of putting yourself out there or having the tiniest possibility to achieve your own greatness can feel out of reach.
Today, we’re talking with Cassie Petrey about having the audacity to go for it – she’s living proof that you can be a boyband fan girl and eventually own an agency that manages social media for The Backstreet Boys – all because she learned valuable skills, believed she could, and asked for it.
In this episode, you’ll learn:

• From fan girl to social media manager for music icons
• Lessons Cassie learned over her years in business
• Reframe how you think about managing social media
• The incredible power and benefits of social media
• Get more comfortable with showing up on socials
• Navigating critics, trolls, assumptions
• How Cassie got to work with The Backstreet Boys and Britney Spears
• Advice to help gain traction on social media

Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner, and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
Resources from this episode

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Connect with Cassie Petrey
Twitter/X: @cassiepetrey
Instagram: @cassiepetrey
Website: crowdsurf.net
Connect with LauraAura
Facebook: @thatlauraaura
TikTok: @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAu

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