תוכן מסופק על ידי Eny Osung. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Eny Osung או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
תוכן מסופק על ידי Eny Osung. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Eny Osung או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Certain types of LinkedIn posts will be more successful than others when trying to attract business. Posts can vary from having more of a personal touch to a targeted business post. In this episode Eny describes the potential posts and the what the difference in posts can achieve, depending on your audience. Stories can be included in posts to allow your connections to get to know you on more of a personal level rather than a business person. It is also important to post on your personal account as well as your business profile to allow people to connect with you personally as well as professionally.
תוכן מסופק על ידי Eny Osung. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Eny Osung או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Certain types of LinkedIn posts will be more successful than others when trying to attract business. Posts can vary from having more of a personal touch to a targeted business post. In this episode Eny describes the potential posts and the what the difference in posts can achieve, depending on your audience. Stories can be included in posts to allow your connections to get to know you on more of a personal level rather than a business person. It is also important to post on your personal account as well as your business profile to allow people to connect with you personally as well as professionally.
Entrepreneurs struggle to maintain the drive, the self-motivation to do the things they plan to achieve the results we want. In this episode, Eny shares strategies to build and sustain your self-motivation to achieve your business goals.
Many businesses don't take the time to develop a business strategy and miss out on revenue. This episode of The LearnIn, sponsored by SimPal, shares the why and how a clear vision as part of your creating your business strategy will help you dominate any industry
It is crucial for a business owner to treat their clients and potential clients with respect so they become a returning customer. In this episode of the series Eny advises the correct etiquette and how to use it in order to get more business and sales.
In this episode, Eny explains the importance of building a customer loyal relationship. Eny talks through his 'non-negotiables' which are practices that he uses to ensure a loyal and trusting relationship is made with clients to ensure they will stay a returning customer and as a result you will gain more revenue.…
In this episode, Eny discusses the importance of being yourself to help get more clients and connection. Being authentic not only attracts business because of your personality, it also shows other business owners that you may be willing to help mentor each other and possibly work together. However there may be some who aren't being their authentic self who could trick you in to a unwanted partnership or try and sell to you.…
In this episode Eny advises what behaviours deter clients rather than attract them to your business. One of these behaviours is buying connections and followers, this deters as there is no material on the page other than the amount of followers the business has.
Giving value to customers and potential customers is something that all good organisations and companies should do to help their clients feel appreciated and ensure them to stay customers to your business. Adding value to potential clients is also a way to convert to customers. In this episode Eny explores 7 different ways to add value to clients and shares his experience with these methods.…
In this episode Eny gives advice on the best practices to get clients on LinkedIn, without being put in 'LinkedIn Jail' for not practicing the guidelines of the platform. There are 4 main areas Eny explores but there are many more he could analyse. This episode is extremely useful if you are unsure of LinkedIn best practice if you're wanting to grow your connections on the platform without breaking any rules on how to do so, such as avoiding spam.…
In this episode, Eny talks through some marketing techniques employed by businesses, including some of the worlds biggest such as Pepsi and Coke, which have helped them to become the global powerhouses that they are today. Many small businesses find it hard to grow the size of their business through marketing strategies, however using the methods used by big business can help grow business no matter the size.…
Data analytics can be beneficial to building a successful business. In this episode Eny talks about marketing analytics and why all business owners should look at the stats to help them convert viewers into buyers and which ways to of this. The success of different platforms when it comes to marketing and data analytics is also explored in this episode.…
Within the marketing world, there are many that claim to be 'marketing experts' and they want you to believe them to encourage you to buy their time and service. In this episode, Eny gives his advice and experience on these self proclaimed 'experts' and what you should do if you encounter any of them and what impact they could have on you and your business, both positive and or negative outcomes if you chose to work with one of these experts.…
Recently LinkedIn has added 3 new tools to the platform to help users and marketers to gain followers and connections. Eny analyses these new tools and their features and gives his advice on which he thinks is best, whilst also describing their functions and purpose, also how useful they have been for other users.…
In this episode Eny talks about different marketing strategies and which are the most successful in helping to generate connections and potential customers. Eny explores a few different strategies along with his experience of them all.
In this episode, Eny discusses and goes in to detail about 'Blackhat methods' that are used on LinkedIn to get already established connections to buy their products and or service. There are 7 methods that are analysed, with some of them being frowned upon and others that can see you get banned from LinkedIn indefinitely.…
In this episode, Eny discusses the shortfalls of LinkedIn marketing along with his experiences of the platform recently and how it has affected him personally and some of the clients that he works with. The future of the podcast is also discussed regarding it's content and how to best help you with other ways of marketing for you and your business.…
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