Episode 86 - Building A Successful Side Hustle: Part II - Defining Your Service

The LiftAffect Podcast: Mental Health and Mental Skills Coaching for High-achieving, Overworked, & Overstressed Professionals

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In this episode, Matt and Karl dive deeper into the essential elements of creating a thriving business. They explore the intricacies of life cycle use cases and how to identify and leverage key stages in a product's journey. They also discuss the importance of crafting a compelling product specification that effectively communicates the value and features of an offering. Additionally, they share insights on developing a strong value proposition that resonates with target audiences and sets businesses apart from their competition. Whether you're an entrepreneur just starting out or a seasoned business owner looking to refine your strategies, this episode is packed with valuable information to help you succeed. Enjoy!

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