When It’s Time to Grow, Change What You Know (Season 1 Episode 5)

The Membership IQ with Sarah Sladek

Research shows that, to some degree, change instills fear in all of us. Change, however, is integral to an association’s survival. For many membership organizations, the notion of change is disruptive…and scary! Let’s face it - altering the habits, patterns, and behaviors we are conditioned to can be uncomfortable, but it can also yield incredible rewards. In many instances, change can lead to long-term benefits, including membership growth and stronger engagement.

In this episode, we explore the benefits of accepting change, how sticking to the same routines can be detrimental to your organization, and how you can overcome your fear of change!

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