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325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy
Manage episode 462539072 series 2802446
תוכן מסופק על ידי Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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In this episode:
Learn how we doubled qualified sales leads with just a 15% increase in budget!
This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.
KEY TAKEAWAYS:
- Doubled sales qualified leads with only 15% budget increase
- Reduced cost per lead from $420 to $225
- Success through buyer psychology, not content creation
- Bottom-up funnel optimization strategy
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