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334: The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!)
Manage episode 473382883 series 2802446
תוכן מסופק על ידי Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Is Meta secretly hijacking your Facebook ad campaigns?
In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it.
After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.
KEY TAKEAWAYS:
- Meta wants you to use default settings that benefit THEM, not YOUR business
- When starting new campaigns without historical data, maintain manual control
- Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad
- Check existing campaigns for these settings that may be hurting performance
- Once you have significant conversion data, some automation becomes beneficial
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