248: 5 Assumptions About Ad Rank That Are No Longer Correct

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode, the guys talk about the old Ad Rank formula, where things stand today, and they show how five common assumptions about ad rank are no longer correct. Very important topic, thanks for listening.
About ad position and Ad Rank - https://support.google.com/google-ads/answer/1722122

Ad Rank thresholds - https://support.google.com/google-ads/answer/7634668

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