318: Interesting Experiments to Run in Google Ads Right Now

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now.
(7:04) Why we like running experiments in Google Ads
(12:37) Running an experiment in Google Ads to test bidding strategy
(21:07) Ad variation experiments in Google Ads
(30:56) Running an all broad keyword experiment campaign in Google Ads
(38:10) Testing a huge increase in bids with an experiment in Google Ads
(44:12) Testing landing page performance in Google Ads with an experiment
(47:15) Testing Small ideas with Google Ads experiments

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