The Art of Multiplying Results

The Playbook With David Meltzer

In today’s episode, I sit down with Jay Abraham, one of the world’s leading strategic marketing experts and a mentor whose teachings have shaped countless entrepreneurs. Jay opens up about missed opportunities, from early offers in industries that later exploded to the realization that startups aren’t where his strengths lie. Instead, he shares how his focus on multiplying results for established businesses has defined his career. We explore his perspective on mistakes, the lessons of “dummy tax,” and why he views risk through a pragmatic lens. Jay’s insights on value creation, probability, and exponential thinking reveal timeless principles for sustainable success.