Why Imagination Is a Child’s Greatest Asset

The Playbook With David Meltzer

In today’s episode, I sit down with Mel Sauder, the CEO of MVP Kids, whose mission is to inspire character and imagination in children through books, curriculum, and animation. With 16 diverse characters at the heart of his work, Mel has built a framework that helps kids develop emotional intelligence, social skills, resilience, and a love of reading. We talk about why imagination is a vital skill for the next generation, how stories help kids see themselves and others more clearly, and the balance between purpose and profit in building a company designed to impact millions of families worldwide.