#163 - The Startup CPG Newswire & PR Tips from Jess Windell

The Startup CPG Podcast

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.

They highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and Jess share practical strategies for startups, including leveraging influencers and media, engaging in authentic collaborations, and securing organic endorsements. They also offer tips on crafting press releases that adhere to journalistic standards, making them newsworthy, and distributing them effectively.

To submit your brand's press release for free, please visit startupcpg.com/newswire

Listen in as they share about:

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• Startup CPG Newswire
• PR Strategy for Early Brands
• Examples of Newsworthy News
• Influencer and Celebrity Partnerships
• Objective vs. Subjective Content
• The Role of Press Releases
• Process for Submitting Press Releases
• Effective PR Strategies and Resources
• Challenges with PR Agencies
• Maven's Catalyst Program Details

Episode Links:

Maven Consulting LinkedIn
Jess Windell LinkedIn
Instagram: @Dryft Sleep

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [e-mail]

Episode music by Super Fantastics