What You Know vs What You Do - The Difference in Sales Conversations

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

It's not what you know that makes you successful. It's what you do.
There's a huge misunderstanding about knowledge vs action. "Knowledge is power" the cliche tells us. No, it's not. The implementation of knowledge is power.
This is hugely overlooked in the world of sales and many others. Including medicine.
The world of surgery had an opportunity to transform itself through a simple checklist. Yet, despite compelling results, the challenges it solved remain prevalent in surgery today.
What can sales professionals learn from the world of surgery?
What are the simple steps between knowledge known and knowledge in action?
In this solo episode, host Paul Owen shares a sales lesson from the world of surgery and gives listeners 2 quick, simple ideas to turn knowledge into meaningful action.
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