identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

The Unschool by Andi Alleman

Player FM - Internet Radio Done Right

הוסף לפני four שנים

תוכן מסופק על ידי Andi Alleman. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Andi Alleman או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
Grown-Up Goals: The 5 Pillars Of Being A Healthy Adult with Michelle Chalfant | 317 35:24

לפני 5 ימים35:24

הפעל מאוחר יותר

רשימות

לייק

אהבתי

35:24

Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

לפני שנה 19:24

MP3•בית הפרקים

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 1 in our series on Identity Architecture.

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

In this episode we're discussing:

The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced, mixed, recorded + additional music by Ben Alleman

197 פרקים

identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

The Unschool by Andi Alleman

published לפני שנה

שתפו

MP3•בית הפרקים

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 1 in our series on Identity Architecture.

In this episode we're discussing:

The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced, mixed, recorded + additional music by Ben Alleman

197 פרקים

All episodes

The Unschool by Andi Alleman

1
From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip 31:44

לפני 3 ימים31:44

31:44

This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she’s dropping just for you. A peek into her final round of Obsession-Worthy Mastermind before pivoting fully into Casa Noon. Behind the scenes of a beauty retreat in New Orleans, a VIP strategy day with a visionary client, and investor convos while traveling. The 8 cult brand behaviors you need to know now: Radical honesty is the new authenticity Community > followers (but community creates followers) Nostalgia is a conversion strategy (hello, Labubu & Jellycat) Personal branding is leadership AI is your co-founder now Founders with visibility > hustle culture burnout Micro-influencers are the new ROI kings and queens Smart girl brands share generously (transparency = loyalty) This one’s packed. A must-listen if you're ready to lead with vision, show up with heart, and build a brand that doesn’t need to shout to be heard. Takeaways: The future is lo-fi, human-first, and deeply magnetic. Your personal brand is a growth engine — treat it like IP. Sustainable visibility matters more than ever. If you're not building community, you're building in silence. 🔗 Links & Mentions: Replay the Cult Brand Blueprint training (secret link in the show notes) Join the Obsession-Worthy Mastermind (last call) Come hang in the Out of Office Club Get the Co-CEO GPT…

The Unschool by Andi Alleman

1
5 Secrets in Under 30 Minutes That Cult Brands Use to Create Loyal, Obsession-Worthy Communities (That You Can Implement Now) 28:53

לפני 23 ימים28:53

28:53

Register for Cult Brand Blueprint , taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche. She shares a powerful behind-the-scenes update on building Casa Noon (and what it’s really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she’s learned after a decade helping founders, creatives, and CEOs build brands people can’t stop talking about: You don’t get there alone — you get there by being in the right rooms, with the right people, doing the right work. Inside the episode, you’ll hear: — How Andi went from helping indie entrepreneurs and creators behind the scenes to stepping into her own high-growth brand era with Casa Noon — The real story behind landing a $35K Google project and a decade-long literary agent relationship (hint: it wasn’t cold pitching) — Why now is the last chance to join Obsession-Worthy: The Smart Girls Mastermind before Casa Noon’s launch pulls Andi’s focus — The five branding moves cult-status brands are making right now — and how you can use them: Andi also unpacks how to build emotional stickiness, cultivate resonance, and shift out of algorithm-chasing, with a personal permission slip to slow down and go deeper into the details that truly matter. Takeaways: This episode is for the founder, creator, or service provider ready to: • Build a magnetic brand that resonates, not just reaches • Stop chasing trends and start creating for real people • Step into CEO-level rooms that stretch and expand your vision • Understand the branding shifts driving connection and conversion in 2025 Links + Mentions: — Apply for Obsession-Worthy: The Smart Girls Mastermind → APPLICATION https://www.ouiwestudio.com/mastermind — Join Smart Girl Summer Camp in Venice Beach, July 11–13 (only $148 deposit!) — Sign up for the Cult Brand Blueprint live workshop Coming up next: Andi’s dropping a bonus episode midweek on emotional resonance and sticky brand strategies you can apply right away — don’t miss it! Make sure to subscribe, share this episode with a friend, and leave a review if you love what you’re hearing.…

The Unschool by Andi Alleman

1
Proof You Don’t Need to Go Viral—You Just Need to Resonate: Specificity, Slow Branding, and the Founder Mindset That Builds Cult Brands 20:56

לפני 4 weeks20:56

20:56

In this walk-and-talk style solo episode (literally), we’re diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You’ll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It’s giving: radical transparency meets cult brand strategy. This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand today. Andi shares: The difference between inspired action and confrontational action — and why you don’t need to wait for perfect clarity to begin What she’s learning in real time while building Casa Noon (ingredient sourcing, packaging, compliance, fundraising, and more) How to curate your brand like a magazine — and why it works better than chasing viral trends The 5 major patterns from the online zeitgeist around cult branding: Content prompts for this week: founder-led storytelling, weekend life reels, identity-based carousels, and ‘this feels like a private club’ vibes 💡 Takeaways: This season is about stepping into the unknown and showing up anyway — with systems, flow, and a POV that sticks. The brands that win aren’t the ones that perform best… they’re the ones that resonate most . Tools & Mentions: The Co-CEO GPT Toolkit: Your creative director + AI assistant in one. Caption starters, visual planning, Human Design alignment, and more. Free Visual Style Masterclass Take the Brand Archetype Quiz RSVP to the Cult Brand Blueprint Workshop – May 27th Smart Girls Summer Camp in Venice, CA: July 11–13. ✨ IRL content creation, strategy circles, cold plunges + the ultimate biz bestie reset. DM @ouiwegirl to grab a spot before prices go up. 📲 DM Andi on Instagram @ouiwegirl to chat about the Smart Girls Mastermind opening at the end of this month — doors are about to open. Want to go deeper? Get in the room with us this summer — online and in real life.…

The Unschool by Andi Alleman

1
The 7-Day Shift That Rewired My Business (Step-by-Step In 23 Minute, Plus How You Can Join the CEO Reset Challenge) 25:28

לפני 6 weeks25:28

25:28

Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause and pivot. She’s fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals. Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise. ✨ This episode is for the founder who’s ready to: Get out of the fog and into focused, feel-good action Audit your revenue flow so you’re not just working — you’re actually growing Realign your offers, schedule, and strategy with your bigger “why” Andi shares: A peek inside recent speaking engagements and what they taught her about the future of entrepreneurship The framework includes a few critical steps every founder needs to revisit before summer: Reground in your ‘why’ — clarity unlocks momentum Reimagine your calendar — time design > time management Review your money flow — audit what’s working (and what’s not) Plus — the inside scoop on the 7 Day CEO Reset Challenge and how you can join us inside OOO Club for daily prompts, strategy tips, and a content-aligned crew. Links & Mentions: Join the 7 Day CEO Reset Challenge in OOO Club Visual Brand Style Masterclass (free!) Apply for a Strategy Day or Obsession-Worthy Mastermind Vision Board for Her Instagram Post 🎧 Takeaways: A magnetic brand isn’t built by accident — it’s built with intention and iteration. Your ‘why’ isn’t fluff — it’s fuel. The difference between founders who scale and those who stall? They reflect and recalibrate often. There’s no need to burn it all down — sometimes you just need a smarter reset. 👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition opens again at the end of May. 💌 Questions, aha moments, or just vibing with the message? Slide into Andi’s DMs — she loves hearing from you.…

The Unschool by Andi Alleman

1
90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn’t Know You Needed) 24:12

לפני 6 weeks24:12

24:12

Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it’s exactly what she’s doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club. ✨ This episode is for the founder who’s ready to: - Build a magnetic brand that sells on vibe as much as value - Stop guessing what your audience wants and start creating for her actual life - Reset your energy, systems, and strategy before summer hits Andi shares: 🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients) 🧠 The exact 3-month roadmap to build an obsession-worthy brand: Month 1: Obsess over the person, not the product — emotional clarity > demographics Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club Links & Mentions: Join the 7 Day CEO Reset Challenge in OOO Club Visual Brand Style Masterclass (free!) Apply for a Strategy Day or Obsession-Worthy Mastermind Vision Board for Her Instagram Post 🎧 Takeaways: You can’t build a cult brand if you don’t know your perfect person. Identity > aesthetics. Cult brands sell belonging. The “this is it” screenshot moment is your cue to double down. If your brand doesn’t feel aligned anymore, you don’t need to quit — you need to reset . 👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May. 💌 As always, slide into Andi’s DMs with your ahas, questions, or just to say hi.…

The Unschool by Andi Alleman

1
How Carolin Helff Saved Big, Quit Her Job, and Took a Sabbatical — Without Going Broke (And Built Wealth Doing It) 48:47

לפני 8 weeks48:47

48:47

Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your savings strategy straight—this one is packed with tangible steps and soulful perspective. The conversation ends with a lightning round on money tips.. Takeaways: Community is essential for personal growth and emotional support. Financial literacy is foundational to female empowerment. A home base can help ground you while living a nomadic lifestyle. A high savings rate creates financial flexibility—and freedom. Traditional education leaves major gaps when it comes to money. Robo-advisors can be powerful tools for beginner investors. Investing doesn’t have to be intimidating when broken down. WhatsApp groups and digital communities help travelers stay connected. Mindset shifts are just as important as strategy. Self-investment is the most important wealth-building habit. Aligning your spending with your values is the real flex. Chapters: Personal finance journeys and financial awakening Preparing financially for a sabbatical or career shift Letting go of traditional career expectations Demystifying investing and using robo-advisors The importance of community while living nomadically Building confidence and literacy around money Creating flexible and joyful lifestyles with intention Breaking free from financial fear and scarcity Self-investment as a form of empowerment Reframing wealth as a tool for values-based living 🔗 Links & Mentions: Follow Carolin on Instagram here Learn more about Carolin's work 👯‍♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club…

The Unschool by Andi Alleman

1
Why I’m Closing a $100K Program & Quitting Million-View Reels (On Purpose) 27:41

לפני 8 weeks27:41

27:41

Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio . From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what’s working — and what’s no longer aligned. You’ll hear the evolution of Oui, We Studio , the behind-the-scenes of The Unschool Intuitive Biz Academy , and why she’s stepping away from clickbait content and viral metrics in favor of resonance and real connection. Plus, Andi gives a peek into what’s next: including her new beauty brand Casa Noon and the deeper role Human Design is playing in everything from offers to content creation. This episode is a must-listen if you’re navigating your next evolution as a founder — or wondering how to pivot with clarity and conviction. Takeaways: Oui, We Studio began in 2017 as a single digital course. The blog Oui, We Girl was an early (and major) source of revenue. The Conscious Creatives Business School was Andi’s first program rooted in sustainable strategy. The Unschool focused on intuitive, Human Design-led business growth. Andi shares how she’s rethinking success beyond vanity metrics. Creating ad-free, calm learning spaces has become a top priority. A $10K investment in a speaking coach led to booking a $10K speaking gig. The Unschool is going into the vault — not forever, but for now. Expect more tools like the Co-CEO Toolkit . Andi is shifting her energy toward building Casa Noon , a brand that meets real skincare needs with a storytelling-first approach. Episode Chapters: – Introduction to Major Shifts at Oui, We Studio – The Evolution of the Business (From Blog to Brand) – The Rise of The UnSchool + Social Strategy – Why Andi is Shifting Toward Speaking and Consulting – What’s Next: Vaulting Programs & Launching Casa Noon 🔗 Links & Mentions: 💻 Join the Oui, We Roll Visual Content Course 🌞 Follow Casa Noon on Instagram 🎤 Book Andi to Speak 👯‍♀️ Join OOO Club Reach out if you're interested in Strategy or Consulting…

The Unschool by Andi Alleman

1
The Superpower Every Founder That Hits It Big Has (And How to Cultivate It) in 20 Minutes 24:02

לפני 9 weeks24:02

24:02

Andi breaks down the concept of Proof-Optional Vision — the inner knowing that drives founders and creatives to move before the path is paved. She shares powerful real-world stories from her early fashion incubator days, the creation of her beauty brand Casa Noon , and the behind-the-scenes moments with multi-passionate founders who went on to land CFDA Awards, make the 30 Under 30 list, and scale six & seven figure brands — all before they had the following, funding, or press. In this episode, you’ll walk away with tangible strategies to cultivate your own Proof-Optional Vision, reframe how you show up in your business, and begin building a magnetic brand that feels inevitable — even before the results start rolling in. Takeaways: - Proof-Optional Vision is the superpower every obsession-worthy founder shares. - You don’t need a massive following, investor backing, or perfect strategy to get started. - Clarity comes after commitment — not before. - Delusional clarity is often required to move forward. - You can cultivate vision with intentional practices and community. - Done is better than perfect — create before you're ready. - Build an archive of “future memories” to train your mind to spot success. - Surround yourself with people who believe in your vision before the results show up. - You become the proof by trusting the vision before it's validated. Chapters: What Every Obsession-Worthy Brand Has in Common The Early Days: Building a Fashion Incubator with No Budget From Bike Cart to Beyoncé Helping Designers Get Seen Before the Creator Economy Starting a Brand Without a Clear Path The Birth of Casa Noon Navigating Setbacks + Still Holding the Vision You Need People Who See Your Brilliance Before the Proof 3 Ways to Cultivate Proof-Optional Vision Strategy Day Invitations + Closing Reflections Want to Go Deeper? If you’re holding a big vision for your next chapter — and need support mapping it out, refining your positioning, and building obsession-worthy momentum — Andi is opening two spots this summer for her Obsession-Worthy Strategy Days in Los Angeles. These are high-touch, 1:1 days designed for visionary founders ready to launch their next-level offer, brand, or product with clarity, confidence, and scroll-stopping content. 📝 Reach out via email at team@ouiwestudio.com . Spots are extremely limited and not listed publicly. 🎧 Listen now and share this episode with the founder or creative in your life who needs a little reminder: You don’t need more proof. You are the proof.…

The Unschool by Andi Alleman

1
This Founder Left a High-Profile Career to Create a Business That Feels Like a Love Letter: Melissa Shelton on How To Own Your Story 50:51

לפני 9 weeks50:51

50:51

5 Conversations with 5 Smart Girls. Meet Melissa Shelton — a powerhouse creative, hospitality entrepreneur, and founder of Dear Valentine. This convo is a behind-the-scenes look at what it actually takes to go from corporate leader to intentional founder. Melissa shares the raw truth about walking away from a high-profile career in the global design industry (hello, Vitra and Design Within Reach) to build something entirely her own — a hospitality brand rooted in travel, design, and unforgettable experiences. Inside this conversation, you’ll hear: How Melissa navigated imposter syndrome and the mindset shifts that helped her trust herself as a founder. The business plan essentials she swears by before making a leap — yes, money matters. Why collaboration and your network are the non-negotiables of sustainable success. What social media really looks like behind the scenes for a multi-hyphenate business owner. The power of investing in personal growth and the belief that you don’t get what you don’t ask for. This episode is a masterclass in owning your story, leading with vision, and creating environments (and businesses) that people feel — long after they leave. ✨ Takeaways: → Imposter syndrome happens — even at the top. Keep going. → Plan for your leap — evaluate the financial and lifestyle shifts required. → Your network is your business. Collaboration unlocks growth. → Authentic storytelling is your superpower on social. → Entrepreneurship is a forever experiment — stay curious. 🎧 Chapters: — Introduction + Melissa’s Background — Climbing the Corporate Ladder in Global Design — Imposter Syndrome + How to Navigate Doubt — Launching Dear Valentine: From Idea to Reality — Making the Leap: Leaving Corporate for Entrepreneurship — The Power of Partnerships + Collaboration — How to Build Meaningful Relationships in Business — Navigating Social Media with Authenticity — Why Investing in Yourself is Always Worth It — Lightning Round: Melissa’s Inspirations, Mindset Practices + What’s Next 🔗 Links & Mentions: Follow Dear Valentine: @dearvalentine Learn more about Melissa’s work: dearvalentine.co 👯‍♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club…

The Unschool by Andi Alleman

1
From Law to Spiritual Entrepreneurship: Trusting Your Intuition in a Major Career Pivot with Kirsten Stockton 44:43

לפני 10 weeks44:43

44:43

5 Conversations with 5 Smart Girls. In this episode Andi sits down with intuitive guide and energy reader Kirsten Stockton for a conversation that feels like the best kind of girl talk — honest, reflective, and deeply transformative. Together, they explore Kirsten’s powerful journey of moving from a high-achieving career in law to stepping fully into her spiritual gifts — a transition sparked during the quiet, reflective moments of the pandemic. Kirsten shares how accessing the Akashic Records opened a new world of energy work and intuition, offering profound insights on self-trust, spiritual hygiene, and navigating life as a sensitive soul. Inside this episode, you’ll learn: → How to honor pivotal life moments as catalysts for transformation → Why the Akashic Records are often called the energetic library of your soul → Simple ways to practice spiritual hygiene and protect your energy → How to nurture your intuitive gifts (yes, we all have them!) → The role of self-compassion in healing and growth → Why investing in yourself and finding community is the ultimate expansion portal Takeaways: This conversation is a beautiful reminder that the journey inward is often the most life-changing of all. Kirsten’s story proves that it’s never too late to pivot, trust your inner wisdom, and step into a life aligned with your soul. Meditation, spiritual hygiene, and self-reflection aren’t just buzzwords — they’re practical tools for grounding and growth. Investing in yourself is the first step to unlocking your own inner magic. Chapters: — Introduction & Finding Connection — Pivotal Life Moments & Career Reflections — Transitioning from Law to Spirituality — Coming Out of the Spiritual Closet — Trusting Intuition & The Power of Self-Reflection — What Are the Akashic Records? — Spiritual Hygiene & Protecting Your Energy — Navigating Sensitivity in an Energetic World — Embracing Intuition & Practicing Self-Compassion — Investing in Yourself & Finding Aligned Community 🎧 Listen now and share this episode with someone who's standing at the edge of their next evolution. 🔗 Links & Mentions: Follow Kirsten on Instagram 👯‍♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club…

The Unschool by Andi Alleman

1
Lazy Hustler Energy, Projector Hacks, NLP, and the Truth About Productivity with Meredith DeSantos 33:49

לפני 10 weeks33:49

33:49

5 Conversations with 5 Smart Girls. In this episode, Andi sits down with Meredith DeSantos — a powerhouse strategist with nearly two decades of experience in the entertainment, tech, and wellness worlds — to explore what it really means to be a Lazy Hustler in business and in life. Meredith has supported A-list writers, showrunners, and creatives in launching their projects with clarity and emotional intelligence — and now, she’s bringing those same transformational tools to high-achieving entrepreneurs. Her work blends Human Design, neuroscience, and NLP (Neuro-Linguistic Programming) to help leaders release burnout patterns, rewire limiting beliefs, and align with their energetic blueprint. ✨ This episode is equal parts mindset shift and masterclass — for the creative visionary who’s done with pushing and ready to scale with strategy and soul. Meredith and Andi unpack: What it really means to embrace the Lazy Hustler mindset The truth about productivity vs. busyness (hint: they’re not the same) How Human Design reveals your unique blueprint for aligned business growth NLP tools for reprogramming limiting beliefs and building confidence Why 93% of communication is non-verbal — and how to embody your message Rituals for rest, nervous system regulation, and creativity Why investing in yourself is the most strategic move you can make How community connection fuels expansion (and ends the isolation loop) Reframing imposter syndrome and showing up when visibility feels hard 🧠 Meredith’s mission? To help you ditch the outdated systems that glorify burnout and step into your own success blueprint — without losing yourself in the process. 🔑 Takeaways - NLP is a powerful tool to reprogram your subconscious patterns. - Productivity is about alignment, not overextension. - Your aura is part of your brand — when you understand it, everything changes. - Emotional intelligence is the superpower behind creative longevity. - Rest is not a luxury — it’s a business strategy, especially for Projectors. - Investing in yourself isn’t extra. It’s essential. 🎧 Chapters Meredith's Journey to Lazy Hustler Mindset Strategies in Business Understanding Human Design & Celebrity Examples Imposter Syndrome & Visibility NLP + The Truth About Productivity Anchoring, Belief Shifts & Investing in Yourself Meredith is the behind-the-scenes genius for some of the most magnetic creators — and now she’s sharing her full toolkit with you. 💌 Listen now and share this one with your creative bestie who’s ready to build smarter, not harder. 🔗 Links & Mentions: Follow Meredith on Instagram 👯‍♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club…

The Unschool by Andi Alleman

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From First Business at 15 to CEO: Vanessa Farino on Building Through Imposter Syndrome 46:40

לפני 10 weeks46:40

46:40

5 conversations with 5 Smart Girls. Andi sits down with Vanessa Farino — award-winning Latina entrepreneur, Forbes-featured marketing expert, and founder of Creative CEO , a media and events company helping women build brands with intention, clarity, and power. From launching her first business at 15 to supporting a $25M fundraise and working with celebrity entrepreneurs, Vanessa’s journey is a masterclass in reinvention, purpose-driven leadership, and creating spaces where women truly thrive. You’ll hear the behind-the-scenes of how Creative CEO came to life, the realities of navigating imposter syndrome (even after receiving major recognition), and how Vanessa uses Human Design to help women reconnect with their energy, values, and aligned business strategy. ✨ Vanessa shares: – Her entrepreneurial path from corporate to full-time CEO – The inspiration behind Creative CEO and why financial empowerment matters – What it really looks like to work with high-profile clients and navigate visibility – How Human Design is transforming her business and her relationships – Why creating safe, inclusive communities is key to long-term success – Her lightning round answers: from dream ventures to soulful travel and what she’s manifesting next 💡 Takeaways: Vanessa launched her first business at just 15. Creative CEO was born from a desire for financial control and community. Women are the primary drivers of the economy — and they deserve spaces that reflect that. Imposter syndrome doesn’t go away — even with success. Understanding your energy type is crucial to building a business that flows. Regulating your nervous system is an underrated business skill. Feedback builds inclusive, magnetic brands. Implementation > ideas. Every time. Investing in yourself is the first step to aligned success. ⏱️ Episode Chapters: – Introduction and Background – Vanessa's Entrepreneurial Journey – The Birth of Creative CEO – Empowering Women in Business – Creating Safe Spaces for Women – Recognition and Documentary Experience – Celebrity Business Insights – Integrating Human Design in Business – Human Design in Personal Relationships – Building Inclusive Communities 🎧 Listen now and tag the creative CEO in your life — this one’s for the women building their legacy with soul, strategy, and deep self-trust. Follow Vanessa on Instagram 👯‍♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club…

The Unschool by Andi Alleman

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Career Astrology for Creatives: Find Your Path Using the Stars With Megan McCluer 37:23

לפני 10 weeks37:23

37:23

5 conversations with 5 Smart Girls. Welcome to our first interview episode of season 5 with Smart Girls Mastermind Alum, Megan McCluer. In this magnetic episode of the podcast, we’re diving deep into the cosmos with career astrologer Megan McCluer, a guide for soulful women ready to align their professional paths with purpose and intuition. Megan’s work merges celestial wisdom with grounded strategy, helping multi-talented creatives ditch the "shoulds" and build careers that feel wildly authentic, abundant, and fulfilling. You’ll hear the origin story of how astrology became Megan’s compass during a gnarly breakup — and how it eventually turned into a powerful business tool she now shares with clients around the world. ✨ Inside This Episode, Megan Shares: Her personal journey into astrology and how it became a life-changing guidepost. What it means to embrace your multi-talented self and weave all of your gifts into your career. How the Midheaven in your chart reveals your aligned career direction. The energetic forecast for 2025 and what major planetary shifts mean for creatives. A breakdown of her signature Soulpreneur Blueprint Reports — for anyone seeking career clarity rooted in soul and strategy. Why mentorship is a non-negotiable for growth, and how to find the right mentor through resonance. Myth-busting around astrology stereotypes — and how to use your chart as a practical business tool. 💡 Key Takeaways: Megan first discovered astrology during a rough breakup — and it opened the door to a new, more aligned life path. Your birth chart holds insight into your ideal career direction, especially your Midheaven placement. Being multi-passionate is a strength — not a liability. 2025 is a cosmic turning point — now’s the time to get clear on your creative vision. Astrology offers actionable, grounded guidance — it’s not just “woo.” Finding a genuine, in-demand service is the foundation of sustainable entrepreneurship. The right mentor can accelerate your personal + professional evolution. ⏱️ Episode Chapters: – Introduction and Personal Connections – Discovering Astrology: A Personal Journey – Embracing Multi-Talented Identities – Astrology as a Career Guide – Interpreting Your Astrology Chart for Career Insights – Planetary Changes and Their Impact on Creatives – Business Readings and Services Offered – Astrology Myths and Personal Practices – Advice for Aspiring Entrepreneurs – The Importance of Mentorship 🎧 Listen now and tag your favorite cosmic creative — this one’s for the dreamers, the intuitives, and the entrepreneurs ready to build with purpose. 📲 Connect with Megan: You can find her on Instagram @meganmccluer &can @alignedastrology.co — and explore her Soulpreneur Blueprint Reports here . Join Out of Office Club here. Learn more about Obsession-Worthy and get on the waitlist here.…

The Unschool by Andi Alleman

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Season 5 Begins! The Four Pillars to Becoming Obsession-Worthy and Behind the Scenes of a Brand (and Life) in Expansion! 27:10

לפני 10 weeks27:10

27:10

In this powerful season premiere of The UnSchool Podcast , Andi pulls back the curtain on what’s been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity. You’ll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment with your purpose, audience, and intuitive strategy. Andi shares: A peek into her new beauty venture Casa Noon — a sun-care meets storytelling brand made for the modern, magnetic woman. The evolution of Oui, We Roll, a visual content course designed to help creators grow with Human Design-infused strategy. The expansion of Oui, We Studio, including masterminds, toolkits, and funnel strategies that actually convert. Her shift into more speaking and leadership, and how that’s influencing her work moving forward. And finally — a deep dive into the Obsession-Worthy Content Framework: the method behind the most magnetic brands and the four pillars that can change the way you create forever. ✨ Takeaways: This season is all about evolution in entrepreneurship — growing with clarity and conviction. Casa Noon is redefining beauty with sun-care essentials and travel-friendly packaging designed for modern rituals. Oui, We Studio is scaling its education and content offerings with bold, fresh strategies. Keynote speaking is unlocking a new chapter in impact + visibility for Andi. The Obsession-Worthy Content Framework breaks down how to create content that taps into your audience’s inner world, leads with vision, hits on emotional resonance, and guides them through a conversion-driven journey. Magnetic brands don’t follow trends — they start movements . 🎧 Listen now and share this episode with your creative bestie who’s building something with soul. 👀 Want to go deeper? Join us inside Oui, We Roll — link below. Or come hang out in Out of Office Club. 🔗 Links & Mentions: 💻 Join the Oui, We Roll Visual Content Course 🌞 Follow Casa Noon on Instagram 🎤 Book Andi to Speak 📥 Get more on the Obsession-Worthy Framework inside the Mastermind community 👯‍♀️ Join OOO Club…

The Unschool by Andi Alleman

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Energetic Sales & Building Magnetic Connections with OOO Club Member, Rosey Hwang 39:49

לפני 29 weeks39:49

39:49

Book your CEO Strategy Sprint: https://www.ouiwestudio.com/coaching/p/11-conscious-ceo-month Join the VIP Content Weekend in LA: https://www.ouiwestudio.com/vip-content-weekend In this episode, I'm chatting with Rosey Hwang, one my longest-running community members, about her journey from corporate life to creating a business that blends copywriting, coaching, and her innovative concept of energetic sales. Rosey shares more on magnetic messaging, energetic sales, soulmate clients and more. We're discussing the power of aligned copy, redefining sales as service, and how kindness and creativity play a central role in building a meaningful business. Follow Rosey ( https://www.instagram.com/msroseyhwang ) and Chloee Teng too: ( hhttps://www.instagram.com/chloeeteng) Resources: Are you a Smart Girl CEO , an OOO Entrepreneu r, a Kind, Caring Creative , or a No-Gatekeeping Content Creator ? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

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Scaling Your Business Beyond 1:1: How to Leverage Consulting, Group Coaching, and Digital Products (Plus My Income Report)! 31:20

לפני 30 weeks31:20

31:20

Check out the Black Friday catalog here: https://www.ouiwestudio.com/blackfriday In this episode, I'm sharing the blueprint for scaling your business in a way that doesn’t rely on burning out through 1:1 coaching or unpredictable brand partnerships. Plus I'm giving exact details and numbers from my profit and loss statement (sharing income and expenses)! From the flexibility and high-margin potential of consulting, to the community-building power of group coaching and masterminds, and the automated income machine that digital products can become, I'm giving the details on why these revenue streams should potentially be your priority as you grow. We're also discussing why 1:1 coaching is a great starting point for understanding your clients’ needs, and how it can seamlessly lead to larger, more scalable offerings. Whether you're aiming for six figures or beyond, this episode will give you the roadmap to achieve sustainable business growth while maintaining balance. In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Resources: Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo Are you a Smart Girl CEO , an OOO Entrepreneu r, a Kind, Caring Creative , or a No-Gatekeeping Content Creator ? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

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My Black Friday Plan Plus the Oui, We Viral Content Method (That Will Work For You Too) 25:15

לפני 31 weeks25:15

25:15

Check out the Black Friday catalog here: https://www.ouiwestudio.com/blackfriday In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo Are you a Smart Girl CEO , an OOO Entrepreneu r, a Kind, Caring Creative , or a No-Gatekeeping Content Creator ? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
The Importance of Your Authentic Story (and some resources to help you tell it). 19:38

לפני 32 weeks19:38

19:38

In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you’ll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply. Join the challenge: ouiwestudio.com/ooo Are you a Smart Girl CEO , an OOO Entrepreneu r, a Kind, Caring Creative , or a No-Gatekeeping Content Creator ? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

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About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc 21:30

לפני 33 weeks21:30

21:30

Are you a Smart Girl CEO , an OOO Entrepreneu r, a Kind, Caring Creative , or a No-Gatekeeping Content Creator ? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the “shoulds” and showing up authentically My go-to tools for content creation, automation, and streamlining (with budget-friendly picks!) Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

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“Pick one or two experts and follow them.” — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu 35:18

לפני 34 weeks35:18

35:18

In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy. We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier. Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online growth with offline peace, and invest in community and networking for long-term success. Laura and I both love using B-roll to make content creation easier. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl CEO , an OOO Entrepreneu r, a Kind, Caring Creative , or a No-Gatekeeping Content Creator ? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now) 21:44

לפני 35 weeks21:44

21:44

In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl CEO , an OOO Entrepreneu r, a Kind, Caring Creative , or a No-Gatekeeping Content Creator ? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers 16:53

לפני 36 weeks16:53

16:53

In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode. Then, we're diving into three pillars for financial success: Intentional Abundance , Financial Literacy , and the Habits of Top Performers . Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally. Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment 16:32

לפני 36 weeks16:32

16:32

In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment. For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect. But here’s the truth: transactional content is OUT, and high-value content is IN. Learn how to pivot your messaging to reach your perfect people in a way that feels authentic and aligned with your energy. By embracing sacred selling, you’ll find that serving your audience can lead to meaningful connections and, ultimately, real results. Smart Girls Mastermind Membership: The fall cohort is open now, but spots are limited! This is your last chance to join for 2024. Step into an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND → Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman, with editing by Kiara Ramirez.…

The Unschool by Andi Alleman

1
Why "Salesy" Content Isn't Cutting It (And What to Do Instead) 24:07

לפני 38 weeks24:07

24:07

Get the Content to Conversion dashboard here . In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it. For too long, we've all been flooded with salesy, pushy content that screams, “Buy this now!” without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect. But here's the thing: transactional content is OUT, and high-value content is IN. Learn more about how to pivot your content to reach your perfect people in a way that feels good to you. Smart Girls Mastermind Membership: the fall cohort is open now , but spots are limited! This is the last time to join for 2024. Join us today and take the next step toward an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND → Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
Feeling Scared? Here's Why That's a Good Sign. (plus get the Content to Conversion dashboard for free!) 23:59

לפני 38 weeks23:59

23:59

Get the Content to Conversion dashboard here . In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We’ll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams. Smart Girls Mastermind Membership: the fall cohort is open now , but spots are limited! This is the last time to join for 2024. Join us today and take the next step toward an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND → Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
Aligning Your Human Design Energy Centers for Authentic Content Creation (& more from Content to Conversion Workshop) 26:37

לפני 40 weeks26:37

26:37

Grab the Content to Conversion workshop for free In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning content creation with your unique Human Design Energy Centers can elevate your strategy and connect you more authentically with your audience. This information is straight from the Content to Conversion Workshop sponsored by Flodesk. Want more proven frameworks, templates, and tools like this to scale your obsession worthy brand? The Smart Girls Mastermind is officially OPEN for the Fall cohort! 🎉 Smart Girls Mastermind is the done-with-you membership that helps you scale your obsession-worthy brand with a smart, scalable system. Forget monthly live launches and one-off sales tactics—this is all about creating a sustainable, automated business that works for you. Here’s what you’ll get: A system to unlock Instagram's money-making potential and transform your business into an obsession-worthy brand. Weekly live lab sessions with hands-on guidance, actionable strategies, and instant replays if you can’t join live. Access to proven tools, templates, and a supportive community of like-minded creators and CEOs. Personalized support to build an automated sales funnel that sells 24/7. High-level business strategies that get results without the hustle and burnout. The fall cohort is open now , but spots are limited! Join us today and take the next step toward an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND → Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
How to blow up on the internet with one memorable line, plus Instagram updates to know now 17:47

לפני 41 weeks17:47

17:47

Have you noticed certain phrases suddenly dominating conversations? "Mindful and demure" and “BRAT summer” are the obvious ones - but before that "Main Character Energy", "Soft Girl Era", even "Goblin Mode" was named word of the year... These words seem to appear out of nowhere, then they're everywhere. But how do you create your own community mantra? Tune in to learn more! Plus: Join the Content to Conversion Catalyst workshop for free What You'll Learn: Day 1: Unlock Your Content Superpower Discover your unique Human Design blueprint and create content that flows effortlessly. Say goodbye to forced creativity and hello to content that feels naturally aligned. We'll dive deep into the styles and themes that resonate best with your energy. Day 2: Craft Your Magnetic Brand (Plus Reel & Carousel Magic!) Ready to make your brand irresistible? I'll show you how I fine-tune brand identity so it's authentically YOU. Plus, I'm sharing my secret sauce for creating those attention-grabbing reels and carousels that skyrocket engagement and follower count. Day 3: Convert with Kindness (& Automations!) Here's where we bring it all together. From crafting perfect posts to building a community that converts, I'll guide you through creating community lead magnets and proven email sales sequences. You'll also learn how to set up automations that keep sales rolling in while you're out living your best life—whether that's at yoga, sipping matcha, or whatever your favorite OOO activity is. RESOURCES: Get on the Smart Girl's Mastermind waitlist Join the 75 Day Human Design Content Challenge The NEW Unschool FREE How to Launch Masterclass is available here! Join the Smart Girls Broadcast Channel for free on Instagram Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
Accidental Entrepreneurship, Being Seen on the Internet & Manifesting Aligned Friends with Intuitive Healer & Medium Nicolle Merrilyne 43:29

לפני 42 weeks43:29

43:29

"Keep your job until you can't possibly any longer." Get on the Smart Girl's Mastermind waitlist Join the 75 Day Human Design Content Challenge Today's episode: Nicolle gets real about how her spiritual business blossomed from casual, donation-based intuitive readings into a full-blown entrepreneurial journey. We talk accidental entrepreneurship, battling insecurities, and the fear of showing her face online. Nicolle is on a mission to build a community where spirituality is for everyone and where you feel safe to envision and live the life you've always dreamed of. Nicolle’s work has been featured in major publications and she’s hosted events with global brands like Hyatt, Soho House, NeueHouse and Alila Maria Hotels. Nicolle has created a community of over 155,000 devoted followers and has helped thousands of women through her online courses, 1:1 sessions, mentorship program, corporate experiences, events and monthly membership RISE. Follow Nicolle on Instagram: @nicollemerrilyne RESOURCES: The NEW Unschool FREE How to Launch Masterclass is available here! Join the Smart Girls Broadcast Channel for free on Instagram Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy . The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
How to do your own Instagram audit: plus bonus tools from the Smart Girls Mastermind Membership 22:11

לפני 43 weeks22:11

22:11

In this episode: Step-by-step guidance on how to perform your own IG Audit. Details on my Content to Conversion Catalyst workshop (it's free!) Unschool back to school bonus! Get in now with the code BACKTOSCHOOL (code expires on August 25) Join the 75-Day Human Design Content Challenge Already in? Here's the challenge home page for quick reference. Watch the kickoff call replay here . Find your team in OOO Club . Tools & Resources: Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them! Get on the Smart Girl's Mastermind waitlist This show is produced by Ben Alleman , editing by Kiara Ramirez…

The Unschool by Andi Alleman

1
Shift into abundance with this one practice. Plus how to boost your story views and 75-Day Challenge Q&A 26:43

לפני 44 weeks26:43

26:43

Join the 75 Day Human Design Content Challenge Already in? Here's the challenge home page for quick reference. Watch the kickoff call replay here . 8-step manifestation guide for creatives and entrepreneurs Find your team in OOO Club . Tools & Resources: Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them! Get on the Smart Girl's Mastermind waitlist (we start again in August!) This show is produced by Ben Alleman , editing by Kiara Ramirez…

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The Unschool by Andi Alleman « » identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Dad, I Want to Hear Your Story: A Father’s Guided Journal To Share His Life & His Love (Hear Your Story Books)

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

דומה לThe Unschool by Andi Alleman

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identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people