identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

The Unschool by Andi Alleman

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Today's show:

Part 1 in our series on Identity Architecture.

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

In this episode we're discussing:

• The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
• The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
• IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
• Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

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This show is produced, mixed, recorded + additional music by Ben Alleman