what makes for the best brand tagline? how do I name my product, service or course? identity architecture part 3: writing for solutions

The Unschool by Andi Alleman

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Today's show:

Part 3 in our series on Identity Architecture.

In this episode we're discussing the importance of defining the problem you solve for your perfect people.

Here's how you do it:

• Craft a clear "challenge statement" to guide your identity.
• Choose a memorable and relatable name for your brand identity.
• Test your name ideas on social media.

Brainstorming ideas to name your product, service, course or community brand identity. Hear examples in the episode, including Dupe Photos, No More Bad Photos, Lazy Girl Jobs, and more. Consider:

• Opposites/unexpected combinations
• Skill/Hobby + Unexpected Quality
• Internal conflict/hidden desires

RESOURCES:

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This show is produced, mixed, recorded + additional music by Ben Alleman